08/02/2022
A 20 store network
“The COVID-19 crisis and the various rounds of store closures ended up weakening the Bo***ir du Regard and its twenty or so points of sale. The arrival of IEVA Group helps put our company back on the path to financial stability,” states Florence Temim, President and founder of Bo***ir du Regard.
The Bo***ir du Regard chain features 20 fully owned and franchised salons, as well as a limited makeup and accessory range. These stores will complete the network of 116 Ateliers du Regard salons, in France and abroad.
“I am happy to support this brand, which has been weakened by the COVID-19 pandemic, to help it rise up from its ashes and develop with us. The cooperation with our group and its solutions are obvious. This will be beneficial for the consumer and disruptive for the beauty world,” explains Jean Michel Karam, Chairman and founder of Ieva Group.
The Ieva Group’s portfolio includes the connected jewellery brand Ieva, the natural and organic hair care brand Elenature, and L’Atelier du Sourcil salon chain.
