14/02/2022
The Swiss-based manufacturer of fragrances and flavours aims to help independent brands, SMEs and start-ups speed up their fragrance creation process and speed to market through a new platform powered by an artificial intelligence. Dubbed Scentmate, and only available in Europe, the online tool streamlines and simplifies co-creation to deliver original fragrance solutions. Dedicated perfumers and experts are made available throughout the entire journey.
“We are very excited to launch the first game-changing fragrance solution tailor-made for entrepreneurs and independent brands. We went from conception to ex*****on in less than one year – leveraging Firmenich’s best capabilities, including over 50 years of fragrance data, to revolutionize the way to scent,” said Ilaria Resta, President Global Perfumery, Firmenich.
