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05/05/2022

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Today, the most important expectation for sun products remains absolute efficacy. However, they are also undoubtedly one...
23/02/2022

Today, the most important expectation for sun products remains absolute efficacy. However, they are also undoubtedly one of the most touchy categories on the cosmetics market: [1] not only their formulation is extremely technical, but they should also meet new consumer requirements as regards healthier, more environmentally friendly formulas – a real technical challenge for brands and laboratories, who work hard on solutions featuring the latest technological and scientific advances.
More ecoconscious, more careful with ingredients, more protective of the environment… today’s consumers have quickly changed expectations. And as they are faced with this new equation, i.e. provide more performance with cleaner and cleaner formulas, brands and laboratories constantly look for more innovation, in particular as regards UV filters, key elements in these formulas.

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