PAT Profi World, Предславинская 28, Kyiv (2025)

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Предславинская 28

14/06/2023

We create images for landing pages that will sell

📌Not only the text is important for the landing page, but also the pictures you choose. This is where the most interesting thing begins: what to show? What colors to choose: how to place them correctly?
📌With the help of an image, we give our target audience an idea of how to use the product. The use of imagination will help to strengthen the desire to own a certain item. Therefore, pictures can be quite a powerful motivator to make a purchase, but it is necessary to choose them as correctly as possible.
1. Create an association with the product. When consumers buy certain categories of goods, they increase their self-esteem and social status. They begin to associate themselves with the images that represent the product.
2. Authoritative opinion. Images that signal people's approval and recognition of a product/service create consumer trust. Most people treat medical and scientific institutions with respect, so an "expert" in a white coat can strongly influence the client's behavior.
3. Belonging to a certain group. People are social creatures. And their natural need is to belong to one or another group. If a large enough group of people has a favorable opinion about a product, then it is considered correct.
4. Demonstration of the final result. If the pictures show positive end results, customers will not critically analyze all the pros and cons. They will make a purchase decision based on the bottom line. Show not just a nice photo of the product, but a happy customer with that product.
5. Advantages of using the product. Buyers want to know the answer to the main question: "What will I get if I use the product?". A great option would be to visualize the client's benefit in the form of "before/after".
6. Focus attention on small details.
7. Use pains and problems. Visualize potential customers' pain points and problems. Enhance them with specially selected photos with emotions.
8. Use of the product. Sell a product dream. Show how a person will use the desired product in reality.
9. Color selection. Each color carries a certain load, evokes emotions. A pink background will not be suitable for a landing page with construction materials, but it will be a good background for children's clothes.
10. Contrast elements. You will definitely attract attention if you use contrasting design elements.
11. General style. Use landing page images in the same style as the background and text, which will help the elements reinforce each other.

24/05/2023

Advantages and disadvantages of using keywords in a domain name

📌In 2012, the Google company launched the EMD Update filter, the main task of which was to find a domain with the exact insertion of keywords, to analyze the content in detail and, if its quality leaves much to be desired, to impose sanctions. This does not mean that the use of keywords is strictly contraindicated, but it should be done in moderation.
📌Do not try to write a whole key phrase in the domain, because this will attract the attention of the EMD Update filter. More than 2-3 keywords is already too much. Verbatim repetition of a search query on site pages can also anger Google's complex "Panabee" algorithm, which is responsible for detecting key spam.
📌Try to create branded domains that will look more authoritative, will be well remembered and will increase the recognition of your business.
📌In some cases, it will be appropriate to use abstract names - choose them as short as possible, which will be easy to remember and read.
📌The presence of a keyword in the domain is not the most important ranking factor. Otherwise, the choice of domain is determined by your imagination and the availability of unoccupied names. Be prepared for the fact that you will not be able to get the perfect name on the first try. It is better to think over several options for the address of the future site - one of them will definitely work.
📌Whether numbers and hyphens should be used is still a matter of controversy. Focus on the brand name or business direction.

networks systems

22/05/2023

The main reasons for the failure of mobile advertising

1. Non-adaptive landing. A smartphone user sees an advertising banner, clicks with interest and ... ends up on an inconvenient desktop version of the site. As a rule, he immediately closes it. This means that whoever ran the ad or put in the wrong link didn't bother to adapt the moving site for mobile devices.
2. Andriod or IOS? Operating system targeting is available for almost any mobile platform. Depending on the advertised product and parameters of the target audience, we can choose the appropriate OS. In some situations, this targeting is especially important.
3. The filter went astray: Black or White? In the RTB system, interest targeting is configured according to IAB categories. The owner himself determines to which category his product belongs. This factor is subjective, and errors occur quite often.
4. Text for grammatical errors. There are stories in advertising where a whole team working on a project overlooks obvious elementary mistakes because everyone is counting on the other. As a result, the product comes out with a shameful error. This is not professional and can cause a negative attitude towards the brand.
5. Correct creativity - 50% of success.
6. When setting up targeting, geography must be taken into account.

20/05/2023

Consequences of launching an ill-conceived advertising campaign

📌The most difficult thing in marketing is attracting the customer's attention to the product. Next, as a rule, it is a matter of technique - mailings, use of sales funnels, cold calls.
However, there are exceptions to any rule. A clear example of such an exception is the company Vespa, which specializes in the sale of scooters. To attract the attention of potential customers, the company uses attractive actors of both sexes in advertising.
📌The actors had to ride around the city on Vespa scooters, visit various establishments and flirt with strangers. The main goal was to get the maximum number of phone numbers.
📌 People excited about the prospect of a meeting were in for a bitter disappointment, because Vespa dealers came to the meeting.
📌The advertising campaign turned out to be quite creative, but completely ill-conceived, because the marketers did not think through how to tactically move from the context of a date to a dialogue about purchasing a scooter.
📌Expenses for the advertising campaign never paid off.

18/05/2023

We choose a social network for our own business: TikTok

📌 Although the TikTok social network is developing very quickly and is gaining more and more popularity among bloggers, it is not yet very suitable for sales. Therefore, we recommend that you consider this platform to increase the level of brand recognition.
📌With TikTok, people perfectly move to other platforms, for example, to Instagram or to the website. Therefore, the social network can be considered as an additional source of traffic. Another option is cooperation with TikTok bloggers for a percentage of sales on their channels. Links to goods and products can be placed under the video or in the profile description.
📌If you are not ready to make creative, youth videos - TikTok is not for you. If you don't have financial and time resources for videos - TikTok is not suitable for you. And if all this is there, it is quite possible to try. Here's what you need to know about TikTok promotion tools:
●Videos with storytelling and "yellow" theses work perfectly.
●There are donations on live broadcasts. But the platform takes 20% as a commission.
●It is important to participate in the Challenge. TikTok is built on Challenge. If you are not ready for this, it is better not to start work.
●You can organize mutual PR. It works here, unlike Instagram.
It is difficult to accurately determine the amount of an average check. But you can try to sell cosmetics, clothes, designer items. Something with a small average check and something that is bought on impulse, since the majority of the audience is schoolchildren and students with a small income.

04/05/2023

Президент БФ «Реконструкції та розвитку України» Артем Гончаренко презентував мобільний фронтовий госпіталь на Digital Talks Forum
📌У п’ятницю, 28 квітня 2023 року президент БФ «Реконструкції та розвитку України» Артем Гончаренко презентував мобільний фронтовий госпіталь в рамках проведення Digital Talks Forum, який відбувся у івент-спеції UNIT.CITY за адресою м. Київ, вул. Дорогожицька 3.
📌Як відомо, Digital Talks – це найбільший форум з digital маркетингу. Метою проведення Форуму є розвиток українського digital, популяризація українського ринку інфопродуктів, привернення уваги до СВОЇХ яскравих та професійних особистостей у сфері digital та Instagram та формування міцного ком’юніті українських спеціалістів. Digital Talks Forum дозволить глибше зануритися у світ діджитал та дізнатися про нові тренди, сучасні інструменти та можливості від експертів та практиків.
Джерело: https://rdua.eu/prezident-bf-rekonstrukciii-ta-rozvitku.../
#відбудова #форум #розвиток

03/05/2023

Team building

📌The word "team building" was proposed by the Americans. If you haven't heard the word team building, then most likely you have heard the word "team building".
📌Team building - actions or measures aimed at creating a team in the company and increasing its efficiency.
📌The first team-building events were held in the 40s. And their more active use and formation of approaches that are used now date back to the 50s.
📌There are the following types of team building:
1. Sports team building. At first, the whole essence of joining a team was taken by businessmen-psychologists from sports. In order for the company's employees to get the same "team spirit" (team spirit) that exists in any team during the competition. This is exactly the concept of team building that everyone imagines (tug of war, sack races, overcoming obstacles, etc.).
2. Psychological team building. All measures aimed at development: surveys, testing, trainings, performance of special tasks.
3. Creative team building. This type of team building is quite often carried out in creative companies, as it requires openness in people and can include everything related to creativity.
4. Exotic team building. The rarest type of team building. This is when employees gather together according to the traditions of one of the countries. Everyone is trusted with their stage and thus in a simple way they get closer due to informality and spiritual life.

29/04/2023

Спільна команда кнуба та фонду реконструкції та розвитку україни передали нагороди польським благодійникам та волонтерам

📌У четвер, 27 квітня 2023 року у приміщенні Люблінського коронного трибуналу м. Люблін (Республіка Польща) відбувся офіційний захід для благодійників та волонтерів в рамках українсько-польського співробітництва. Захід був організований Польським житловим товариством м. Люблін, його президентом Казімєжем Видисевичем під патронатом Генерального консула України у Любліні та командою фонду Реконструкції та розвитку України, яку очолює аспірант КНУБА – Артем Гончаренко.

Джерело: https://rdua.eu/spilna-komanda-knuba-ta-fondu-rekonstrukciii-ta-rozvitku-ukraiini-peredali-nagorodi-polskim-blagodijnikam-ta-volonteram/

#реконструкціїбудівель

28/04/2023

Post-click marketing

📌The first thing I want to start with is your attitude to various intrusive advertisements that are available on most sites. Don't like?
And at the same time, keeping attention on such advertising is a whole art.
📌Forcing a person to click on an advertising link is simple, but accordingly, he will immediately want to close it.
📌Marketing after the click is something that should force a person not to close the ad right away.
📌Modern digital marketers are focused on the generation of an advertising campaign, because this is an indicator that is important even for the best advertisers. But it is necessary to take into account that its use is not always effective.

27/04/2023

Copywriting in e-commerce

📌Copywriting in e-commerce has many varieties, but it is rarely the subject of discussion in itself.
📌Price offers, headlines on websites, advertising in social networks, e-mail distribution - all this consists of text, the main purpose of which is to attract the attention of users and turn them into buyers. However, on many e-commerce platforms, developers rely only on intuition when it comes to copywriting.
📌There is an algorithm that consists of 4 stages, and which professional copywriters use when writing persuasive texts to improve the dialogue with users:
1 stage. Defining the audience and market segment.
2 stage. Conducting a quantitative study.
3 stage. Defining and documenting models.
4th stage. Construction of the hierarchy of messages and the structural diagram of pages.

13/04/2023

The phenomenon of popularity of Air Jordan

📌"Air Jordan" is firmly rooted in the culture of basketball and hip-hop, and today the price list of resellers for the first models starts at $3,000.
📌The phenomenon of sneakers goes back to 1984. Young Michael Jordan made his debut as part of the Chicago Bulls. At the same time, brands began to actively use stars for promotion, so Nike signed a contract with the guy.
📌The conditions are as follows: a fee, the release of a model under the name of Jordan, wearing sneakers for tournaments. Everything is elementary, but there are problems.
📌The first "Air Jordan" came in three colors: white, black, red. And the rules of the NBA obliged the players to wear shoes that match the uniform of the team. Therefore, the series of sneakers was expanded with a new model "The Bred": black and red with a white sole.
📌The Bred line was put into production. When the multi-thousand edition was already in stores, the NBA rules changed: 49% of a player's shoes must match the team's color, and 51% must be white.
📌It turned out like this: Michael Jordan cannot compete in tournaments in his sneakers, and the "Nike machine" is already running. The management of the company did not know what to do, but Michael took the initiative. Decided to break the rules and play with "The Bred" on his feet.
📌He was fined $5,000 for each game until the NBA rules changed. The athlete's expenses were paid by "Nike", and rumors spread about sneakers.
📌Due to Jordan's talents and misunderstanding why he is fined for shoes, a myth about "doping" sneakers with "Banned" status appeared in society. Soon, all "Air Jordan" swept off the shelves.
📌Later, there was a big interview with Michael Jordan, where he told about this story. And there was a huge demand for "Air Jordan" again. As a result, "Nike" to this day is forced to produce more and more new models, satisfying the demand for already iconic shoes.

12/04/2023

Peculiarities of using messengers to communicate with clients
📌 WhatsApp. Takes the maximum market share in the world, especially in big cities. Paradoxically, the most popular and generally demanded messenger in the world still does not have an open API. Therefore, only some services support full work with WhatsApp, because you have to create your own technologies for connection.
📌Viber. Takes second place in terms of popularity. The most popular in the regions of the country. A few months ago, in addition to the personal account, Viber offered 2 more types of accounts: Public and Business, which, fortunately, support API connection.
📌Telegram. The most technologically advanced and secure messenger. In Russia, its share is significantly inferior to WhatsApp, and it is mainly used by advanced users. If the customers are your employees or partners, and you can offer (or even oblige) them to install this messenger to communicate with you, we recommend using Telegram.

11/04/2023

Common mistakes in creating title and description

📌The first and main mistake is the lack of meta tags on the page. In addition, there are a number of other errors:
- too long or short title and description;
- identical or similar title pages of the site;
-metatags do not match the content of the page;
- the absence of key phrases or, on the contrary, their excessive number.
📌Now you know how to avoid the main mistakes when writing tags.

14/03/2023

The most common reasons for low conversion
📌A low site or landing page conversion is one of the most problematic areas in the sales funnel of any business. If you have a low conversion, we have prepared a list of the main mistakes. So read on and quickly check your site for errors:
1. An intermittent call to action. A call to action should not only be, but also be relevant to the content, situation, and expectations of the user.
2. There is no motivation for targeted action. Users are always looking for answers to the question "Why should I trust this particular company?".
3. You are trying to sell yourself instead of solving the client's problem.
4. Do not show the client the result.
5. All elements are connected on the site. Text, design, layout, visualizations, video, technical aspects should reinforce each other. Efficiency suffers in attempts to save money or due to inexperience.
6. Too wide audience coverage.

11/03/2023

5 ways to increase the value of your loyalty program

📌The loyalty program is a material reward, and to increase efficiency, we offer 5 ways:
1. Use customer data. Phone number, city of residence, age, gender, hobbies, etc. - all this helps to better understand the needs of customers. Offer him to fill out simple questionnaires, which can later be used as a tool for influence.
2. Encourage activity in social networks. Show appreciation to the customer for positive feedback.
3. Unique offer. Encourage active customer dialogue, offer individual discounts.
4. Gamification. Give the client excitement, organize a contest or challenge. It will be quite interesting for the client to interact with the brand. Where there is interest, there is loyalty.
5. Cashback. This is a symbolic thank you to your client for making a purchase.
📌The clarity and clarity of the picture is important to the client.

08/03/2023

Pardons in website design

📌The modern look of websites is not necessarily due to the current trends in web design. In truth, everything is more simple, and yet such manual simplicity can be reached more easily. The design of the online store is to blame but harmonic, hateful and aims at reaching the maximum success of the site for the koristuvach.
The design of an online store is not only to blame, but also to generate sales.
📌For the sake of design, it’s necessary to respect the modern vimog and usability of the online store, it’s necessary to turn the respect into the first place, even if it’s not enough to turn the respect to the first place - it’s necessary to keep it clear, reduce it before the purchase is made.
📌 It is necessary to ensure that the elements help the buyers to look at the site quickly, or the third party is responsible for roztashovanie in plain sight.
📌 The presence of information allows you to get ahead of the waste of surplus. It is important for it to concentrate on important missions and to give the client the same things that you need to say in the first place.
📌The main warehouse elements, which are written on the side of the goods, are a call to dії, ways to pay for delivery, guarantees and transfers. Navigation is responsible for being sensible and logical, which allows you to move as quickly as possible within your online store.

07/03/2023

Please the core workers: how to communicate with the team?

📌Let's figure out how to encourage you to communicate with your supporters, so that it would be more mutually reasonable and stable increase in the efficiency of the company (and make a profit, of course). We chose for you for the sake of professionals, certifiers of successful companies with a great reputation in their right.
📌We have prepared a number of joys, which will help to encourage the clerk of the mitzna to share with the team:
1. Be friends with the team. Okrim spilnoy work you are guilty of but spilny vіdpochinok.
2. Pick “your” people right on the cob.
3. Do not forget about national days. Write down the dates of the saints in the family of spivrobitniks and do not forget to remember.
4. Take part in the lives of the underdogs. Let me explain that stinks can get to you not only from jobs, but be it some special problems.
5. Be mutually beneficial.
6. Be constantly in touch with the elder Lanka in the company, conduct collections and let's give orders.

07/03/2023

The main goals of the SMM-manager

📌Everything is imaginable about those, how we will row pennies with a shovel, after which we go and stain them on our own dreams. And so it happened, it is necessary for you to be nominated for the cob with a method.
📌I’ll tell you once again that I’ve given everything as simple as possible. If you want tricky formulas, then it’s not up to us, we try everything as simple as possible. The first axis, as the main goals, can be taken as a basis:
1. Increase in prepayers;
2. Activity of the party;
3. Dia (clicks, clicks, sales).
📌If you appoint a mark, which you want to reach, you will need to be appointed to the maydanchiks, if there will be, they will stink. It also depends on the budget for fakhivtsya and prosuvannya.
📌You didn’t have mercy, the budget for passing through is also to blame, otherwise, if your resource will be rozkruchuvat, then for the help of cost-free and dosing unsafe methods, if in the future they can lead to blocking.
📌Invite for yourself mi jokingly a superhero in the team, which will not be lyakat different shoes. With one hand I create the design, with the other hand I write the text, and with the third hand I fix future clients.
But this doesn’t happen, more precisely, it happens, but it’s rare.

PAT Profi World

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