Fbeaty

21/12/2021

After having regained its independence last January, Birchbox France has unveiled their new name: Blissim.

A contraction of the English word “bliss” and of French sublimissime, the new names evokes the joy of the unboxing experience and seeks to include all women in a light, gentle and smiling vision of beauty. It also keeps the initial B of the American name.

The retailer is now ready to kick off its international development, which will start in Europe. "Our goal is to continue to build our unique ecosystem with a strategy that goes well beyond the box", Quentin Reygrobellet, general manager of Birchbox France told Premium Beauty News in January.

Profitable since 2015, the pure player has benefited from the e-commerce boom during confinement. “Our traffic has more than doubled, and so has the conversion rate. Our average basket has increased by 40%”, said Quentin Reygrobellet in May. These dynamics were driven by the arrival of 40% new digital consumers who used to shop offline. Meanwhile, the retailer benefited from the additional interest of new brands previously not referenced on the box and the online store.

16/12/2021

16/12/2021

16/12/2021

Less affected than the rest of the economy, the French cosmetics industry could return to its pre-crisis level as early as 2022. While sales of cosmetics recorded a sharp decline in France in the first half of the year, due to the Covid-19 pandemic, the drop should be limited to 5% this year, according to a study by consulting firm Asterès, for the French beauty federation (FEBEA).
According to the study, carried out on behalf of the French beauty federation (FEBEA), the turnover of cosmetics sector dropped by 10% during the first six months of the year, however, sales recorded strong disparities between product categories. Indeed, while sales of beauty products have fallen by 25%, those of hygiene products have doubled, driven by the health concerns linked to the outbreak.