18/02/2022
To be fully in line with the “better-consumption-accessible-to-all” trend, Henkel Beauty Care has undertaken to review their whole brand portfolio, including formulas and packaging. In accordance with this strategy, the German group announced they will launch several product innovations in 2021 for organic brand NAE, Diadermine skin care products, and Schwarzkopf hair dyes. The group is also launching in France its own brand of natural toiletries and hair care products, Nature Box, with both solid and liquid products.
The group’s committed objectives are based on a thorough review of all formulas by 2021, to guarantee more naturalness and remove all controversial ingredients. In addition, by 2025, 100% of the packaging will be recyclable and reusable.
“Our mission consists in being the pioneer of more sustainable, ecoresponsible cosmetics accessible to all. We aim to offer better products for the same price,” says Charlotte Le Buhan, Marketing Director of Henkel Beauty Care.
