They want a profession that affords them a better than average income, is challenging, and provides a valuable service to the world. Almost all of them have invested thousands of hours and thousands of dollars above and beyond dental school to become better clinicians in an effort to provide the best comprehensive dentistry care possible to their patients. These same dentists, however, often tell us of the challenges they face finding qualified candidates for comprehensive care treatment. Further, when they do find them, it is often difficult to convey the value of this kind of dentistry to their patients. Frustration sets in when they have worked hard at becoming the best clinical dentist possible and then find themselves not having the opportunity to practice what they have learned. This frustration typically results in either pushing patients who often do not accept treatment, or resigning themselves to a career of single tooth dentistry. More new patients, is not the answer! As dental practice consultants and managment experts, we often see dental practices with an intense focus on external marketing and little focus on creating the internal changes necessary to achieve sustainable success. The most successful and effective dentists are the ones who have learned how to communicate effectively, with a foundation of their practice resting on existing patients and internal referrals. There is a solution and it is not high pressure sales! This program provides a sound philosophical and practical foundation for the dentist who wants to practice better comprehensive care dentistry without driving away patients. By utilizing the tools, systems, concepts, and techniques taught in this workshop you will foster positive relationships with patients who accept treatment, and just as importantly, with patients who do not accept treatment. Are you ready?
