Live Simply

Live Simply Here at Live Simply we share our passion for wellness, surfing and life with the world through our surf/yoga/wellness retreats and our surf products.

As a surf brand, We strive to bring quality surfboards and accessories to you.

Surf shop saleIn Store Sale items and more!- Wetsuits (3/2mm, 4/3mm) Brands: Hotline, Buell Rip Curl up to 40% off- Surf...
10/04/2025

Surf shop sale
In Store Sale items and more!
- Wetsuits (3/2mm, 4/3mm) Brands: Hotline, Buell Rip Curl up to 40% off
- Surf Booties 30% off
- Surf gloves 30% off
- Surf hoods 30% off
- Victoria Skim boards 30% off
- Archie’s Sandals 40% off
- Cor Surf 30% off
- Apparel up to 80 % off
- Poncho towels 40% off
- Turkish towels 30% off
- Cove up to 40% off

Sale is from Now until end of November

Fall hours vary:
Check Hours on Google Maps

Location:
Live Simply Surf Shop
2170 Encinal Ave
Alameda, CA

Beautiful custom made 7’0, 7’2”, 7’4” Mini Log Surfboards for the shop for purchase! From Santa Cruz Shaper  also a loca...
10/01/2025

Beautiful custom made 7’0, 7’2”, 7’4” Mini Log Surfboards for the shop for purchase! From Santa Cruz Shaper also a local raised Alamedian! Supporting the locals! Come stop on by to take a look or DM if your interested!

Paint job for a happy Local customer Long! Giving an old board new life!
09/28/2025

Paint job for a happy Local customer Long! Giving an old board new life!

Just got in! New skateboards!
09/25/2025

Just got in! New skateboards!

Sold!! Cabo 8ft Soft top Surfboard, to another happy customer!
09/21/2025

Sold!! Cabo 8ft Soft top Surfboard, to another happy customer!

Lots of Kitsch product to go around!! Come in and  find your perfect hair repair routine, dry shampoo, or heartless styl...
09/17/2025

Lots of Kitsch product to go around!! Come in and find your perfect hair repair routine, dry shampoo, or heartless styling!!

Grom Garret is off to Oregon State University! Proud of his work on ding repair! This shop mom teaches them well!
09/17/2025

Grom Garret is off to Oregon State University! Proud of his work on ding repair! This shop mom teaches them well!

Happy customer on a custom paint job on a 10ft surfboard!
09/06/2025

Happy customer on a custom paint job on a 10ft surfboard!

With waterpolo season starting it’s time to stock up on your Jolyns and Brolyns!! Come in and choose your favorite color...
09/03/2025

With waterpolo season starting it’s time to stock up on your Jolyns and Brolyns!! Come in and choose your favorite color! (Or pattern)

Come check out our exclusive Pokémon convention merchandise! Lots to choose from. From cooler bags to t-shirts
09/03/2025

Come check out our exclusive Pokémon convention merchandise! Lots to choose from. From cooler bags to t-shirts

Another visit to bird for a pick up from  Wonderful meeting  50 years in business! This board is going to be in the surf...
08/16/2025

Another visit to bird for a pick up from Wonderful meeting 50 years in business!
This board is going to be in the surfboard museum in Santa Cruz.

Attending Pokémon 2025 World Championships! Bring back some exclusive cool merchandise back to Alameda! Come check it ou...
08/15/2025

Attending Pokémon 2025 World Championships! Bring back some exclusive cool merchandise back to Alameda! Come check it out next week!

Address

2170 Encinal Avenue
Alameda, CA
94501

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Our Story

Our humble beginning started in 2016. We wanted to have a surf brand that focusses on Simplicity, as we believe that, it is a very important aspect of life that is missing in todays society. And you can see the passion we have, not only with our products, but also with our wellness programs and other programs that we run monthly for our community.

We also believe that giving back and paying it forward to young and old, is how we will build a brand that everyone wants to be associated with. So follow us on our journey as we share the stoke and love of the ocean with all.