Self Serve Toys

Self Serve Toys Self Serve is a fun and welcoming retail store. We're committed to your health and safety. We specia We believe sex is healthy and pleasure is good for you.
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Offering in-store shopping, curb side pick up & virtual private shopping! Serve is a sex positive alternative to the old-school adult store. We care about our customers and building community. Self Serve is a guilt-free, shame-free environment for women and men to learn about enhancing relationships and sexual happiness. Self Serve is different.

• We support everyone seeking healthy, positive

sexual attitudes and perspectives, and sensual pleasure in everyday life.
• We strive for a green attitude and offer you eco-friendly and bodysafe pleasures.
• We care about your safety, health and privacy.
• You'll find sex tips and advice.
• You'll always know how to care, feed and maintain your sex toys.
• Read more about why we love the work we do at selfservetoys.com

So many ways to ch-ke that we didn't know about... until now! This subject is a hot one right now with people who are n...
07/24/2025

So many ways to ch-ke that we didn't know about... until now! This subject is a hot one right now with people who are newer to s3x. Come learn how to make it the hottest possible!
Thursday, July 31. Sign up at selfservetoys.com/classes

So excited to have Jamie Joy back to teach after last year's smash hit classes! This year, Joy is bringing us two super ...
07/23/2025

So excited to have Jamie Joy back to teach after last year's smash hit classes!

This year, Joy is bringing us two super fun and important classes. Join us Wednesday, July 30th to talk about consensual non-consent.

Sign up at selfservetoys.com/classes

[Image description] Class image with a mint green to turquoise gradient background. The store logo appears at the top, above a yellow rectangle. The title of the class is at the top of inside of the rectangle. Followed by the date and time. The text flows from yellow (outlined in black) to white at the end of the date and time. The link to sign up appears in yellow at the bottom of the rectangle. Joy is pictured: a white person with arms tattooed in grey scale; short, semi-bleached dark hair and a small amount of facial hair, wearing an open black lace button up shirt, white pants, and a black leather chest harness. Joy is leaning against a diagonal wooden beam with a black flogger handle in one hand, the other holding the falls.

ALL DAY SATURDAY JULY 19th ALL LINGERIE 20% OFFWe're open all day from 12-10We have free fans! [image description] pink ...
07/18/2025

ALL DAY SATURDAY JULY 19th
ALL LINGERIE 20% OFF
We're open all day from 12-10
We have free fans!

[image description] pink checkerboard image that says 112 Morningside drive, rainbow flowers, 20% off all lingerie during summer fest 2025 at self serve with two hearts. All day saturday july 19

Sh***ri 102 is next week! You don't have a to know a ton, just have a familiarity with rope safety and be comfortable wi...
07/13/2025

Sh***ri 102 is next week! You don't have a to know a ton, just have a familiarity with rope safety and be comfortable with single and double column ties. (You could be familiar with those ties by a different name, so look it up if you're curious!)

Sign up for next Sunday, July 20th at selfservetoys.com/classes

[Image description] Square image with a lightly textured background of greenish blue with a desert pink light burst. The Self Serve logo is at the top. Underneath is a rectangle in greenish blue. The name "Sh***ri 102" with an enlarged S appears at the top inside of the rectangle in black. The date and time appears under that right justified. On the background, using a "heatwave" filter, two hands are bound in a double column tie, the rope ends tethered upwards. The words "With Stevie" are below the hands, right aligned and the signup link is centered at the bottom of the rectangle also in black.

There's still time to join this free online class!Sign up at selfservetoys.com/classes
07/11/2025

There's still time to join this free online class!

Sign up at selfservetoys.com/classes

Two hours to learn and practice impact play. Yes, please! Thursday, July 24.Sign up at selfservetoys.com/classes[Image d...
07/10/2025

Two hours to learn and practice impact play. Yes, please! Thursday, July 24.

Sign up at selfservetoys.com/classes

[Image description] Class image with a background of many colors reflecting off of crumpled plastic wrap. The store logo appears at the top and a rectangle frame starts just below and extends all around the image about 2 cm from each edge. Inside that light blue frame is a translucent purple and the title of the class written in light blue. The names of the instructors, date, and time appear under that and then a black rounded paddle with holes in it. The link for class sign ups appears below that.

Join Self Serve Owner, Matie Fricker for an educational night of fun facts and skillshare about strap-on play Tuesday, J...
07/10/2025

Join Self Serve Owner, Matie Fricker for an educational night of fun facts and skillshare about strap-on play Tuesday, July 22nd!

Sign up at selfservetoys.com/classes

[Image description: Class image with a hexagonal design in the background in blue and grey, the center brighter than the edges. The store logo appears at the top followed by a rectangle in purple. The title of the class is centered at the top of the rectangle in purple with a glitch effect applied. The words "with Matie", the date and time and URL to sign up appear centered, one after the other, at the bottom of the rectangle. The rectangle has a grey background and has two underwear style harnesses (one brief, one boxer) intersecting the rectangle offset on opposite sides, facing towards the center.]

We sell Emergency Contraception. Need it but can't buy it? Community members have donated so we can give you a pill or t...
07/10/2025

We sell Emergency Contraception. Need it but can't buy it? Community members have donated so we can give you a pill or two.

Join Stevie for Sh***ri 102, Sunday July 20th. This class is for those who have a basic understanding of Sh***ri and wou...
07/06/2025

Join Stevie for Sh***ri 102, Sunday July 20th. This class is for those who have a basic understanding of Sh***ri and would like more guided practice and confidence with handling rope.

Sign up at selfservetoys.com/classes

[Image description] Square image with a lightly textured background of greenish blue with a desert pink light burst. The Self Serve logo is at the top. Underneath is a rectangle in greenish blue. The name "Sh***ri 102" with an enlarged S appears at the top inside of the rectangle in black. The date and time appears under that right justified. On the background, using a "heatwave" filter, two hands are bound in a double column tie, the rope ends tethered upwards. The words "With Stevie" are below the hands, right aligned and the signup link is centered at the bottom of the rectangle also in black.

Join us Saturday, July 12th on Zoom for this essential and free class: Intimacy for Survivors.Sign up at selfservetoys.c...
07/04/2025

Join us Saturday, July 12th on Zoom for this essential and free class: Intimacy for Survivors.

Sign up at selfservetoys.com/classes

[Image Description] Class flyer image with a backdrop of outer space/the universe. The Self Serve logo is in the lower right corner. A rectangle in the light blue used in the logo appears center. Inside the rectangle, in white and lavender, are the title of the class, "with Kylan" as the instructor. Outside the rectangle in white are the date/time. The link to find the class online appears in the lower left corner in light blue. A yellow "Free" symbol appears at the upper left corner.

It’s here!!Self Serve Classroom’s summer schedule is out and tickets are available (link in bio)!What class are you most...
06/25/2025

It’s here!!
Self Serve Classroom’s summer schedule is out and tickets are available (link in bio)!
What class are you most excited to take? Who are you inviting on a fun date night out? We want to know all the ☕️

Join us on Zoom for Intimacy for Survivors.Saturday, June 28th at 10amwww.selfservetoys.com/classes[Image Description] C...
06/21/2025

Join us on Zoom for Intimacy for Survivors.
Saturday, June 28th at 10am
www.selfservetoys.com/classes

[Image Description] Class flyer image with a backdrop of outer space/the universe. The Self Serve logo is at the top. A rectangle in the light blue used in the logo appears center. Inside the rectangle, in white, are the title of the class, "with Kylan" as the instructor, and the date/time. Then the words "On Zoom," and the link to find the class online. A yellow "Free" symbol intersects the rectangle at the lower left side.

Address

Albuquerque, NM

Opening Hours

Monday 12pm - 7pm
Tuesday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 8pm
Saturday 12pm - 8pm
Sunday 12pm - 6pm

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Our Story

Serve is a s*x positive alternative to the old-school adult store. We believe s*x is healthy and pleasure is good for you. We care about our customers and building community. Self Serve is a guilt-free, shame-free environment for women and men to learn about enhancing relationships and s*xual happiness. Self Serve is different. • We support everyone seeking healthy, positive s*xual attitudes and perspectives, and sensual pleasure in everyday life. • We strive for a green attitude and offer you eco-friendly and bodysafe pleasures. • We care about your safety, health and privacy. • You'll find s*x tips and advice. • You'll always know how to care, feed and maintain your s*x toys. • Read more about why we love the work we do at selfservetoys.com