Soto Cycles LLC

12/13/2025

Clean. Classic. Timeless.

Our white Soto Cycles jersey is the perfect staple for any cyclist. Sleek front design with our full signature logo on the back—featuring the Italian heritage stripes and iconic cyclist graphic. Versatile enough for any ride, any season.

Get yours today at the shop! ⚪🚴‍♂️

12/10/2025

Hand assembled by our Italian Mastermind! Built for Andover riders.

What happens when Italian artistry meets local passion? At Soto Cycles, every Decarolis custom build is a story in motion. From the first weld to the final polish, you’ll feel the difference—in every detail, every ride.

Curious about the build process, or ready to see what true craftsmanship looks like up close? Message us or stop by the shop to experience the Italian heritage for yourself. 🇮🇹

12/09/2025

Six riders. One mission. Countless shared stories. Setting up our ride for the troops August 23 2026

Ever seen a bike shop turn into a family room? Last week, Ride for the Troops brought veterans and cyclists together right here at Soto Cycles. The conversations, the laughter, and the sense of purpose reminded us why we open our doors every day.

If you want to ride with people who care as much as you do, come visit us. Let’s keep building community, one ride at a time. 🚲🤝

12/05/2025

Your ride deserves expert hands and precision.

Ever wonder what a pro bike fit and real maintenance can do for your comfort and performance? At Soto Cycles, every adjustment is tailored to you, every service done by riders who know what matters on the road.

From custom builds to quick tune-ups, we treat your bike like our own. Free fitting with every new bike purchase. Expert maintenance that keeps you rolling strong.

Ready to feel the difference? Stop by the shop or message us to book your spot. 🚴‍♂️

12/04/2025

Unlock your best ride with expert care.

Ever wonder if the right fit could change everything about your ride? At Soto Cycles, our team takes the time to dial in every detail. You get a free maintenance check with every fitting, so your bike feels as good as it looks.

Curious what a pro fit can do for comfort and speed? Stop by the shop or message us to book your free fitting today.

Your ride deserves nothing less. 🚲✨

12/03/2025

Italian precision meets your winter ride goals.

Why settle for average when you can train on the Tacx NEO 3M Smart Trainer? Engineered for serious cyclists, this is indoor cycling at its finest. Our Italian partnership means we know quality—and we bring it right to your home setup.

Ready to experience custom cycling, even indoors? Message us or stop by the shop to claim yours while it’s on sale. 🚴‍♂️

12/02/2025

Building community. One ride at a time.

Ever wondered what brings veterans, cycling newcomers, and lifelong riders together at Soto Cycles? It’s more than just bikes. It’s the early morning light, stories shared over tune-ups, and the pride of riding something built just for you.

This week, we’re spotlighting our Ride for the Troops crew and the friendships forged right here on Essex Street. If you’ve been looking for a shop that feels like home, come see what makes our community different.

Stop by. Meet the team. Feel the difference. 🚲

11/27/2025

Happy Thanksgiving from Soto Cycles 🦃

We’ll be CLOSED on Thanksgiving Day and Black Friday so our crew can enjoy time with family and friends.

But the deals aren’t taking a break:
• Our Black Friday specials are already rolling and run through December 12th
• Even bikes are on sale—road, gravel, MTB, and more

Don’t hesitate to stop by on Saturday to check out the specials, talk builds, or just hang out and talk bikes.

11/27/2025

Unlock your best ride with expert care.

Ever wonder why a pro fit and regular tune-up make your bike feel brand new? It’s not just about comfort. It’s about performance, safety, and making every mile count.

At Soto Cycles, our custom fitting and maintenance get you dialed in, whether you’re training indoors or out on New England roads. We bring Italian know-how and local passion to every service, so you can trust your ride—every time.

Curious how a pro fit changes your game? Stop by the shop or message us for a free fitting assessment.

See what expert care really means. 🚴‍♂️✨

11/22/2025

11/19/2025

Turn your winter base miles up a notch.

Tacx NEO 3M Smart Trainer is on sale and built for riders who want the most realistic indoor feel:
• Premium direct‑drive trainer with +/- 1% accuracy
• Built‑in multidirectional movement for a more natural ride
• Perfect for long base rides, intervals, and everything in between

Stop by Soto Cycles or message us to check current promo pricing (Nov 14–Dec 17) and availability.