Allen Chaney Home Care Business Coaching

12/14/2025

😴 The First 90 Days of a Profitable Assisted Living Is BORING — and That’s the Point 💰

If you’re looking for excitement, assisted living is the wrong industry 🚫
If you’re looking for durable cash flow, keep reading 👇🏽

The first 90 days of a real assisted living business look like this:

📋 Licensing paperwork
🚒 Fire & health inspections
👥 Staffing coverage & training
📞 Building referral relationships

No viral posts.
No flashy branding.
No overnight wins.

And that’s exactly why it works ✅

Assisted living doesn’t reward hype.
It rewards discipline, structure, and follow-through 🧱

While others chase logos and social media likes 📱
Operators are locking in: ✔ Compliance
✔ Coverage
✔ Consistent referrals

That’s how predictable income is built.

🎯 Here’s the truth most people don’t want to hear: • Excitement burns out
• Boring builds wealth

📌 If you want exciting, choose another industry.
If you want durable cash flow, learn this one.

🎄 HOLIDAY SPECIAL — $500 Assisted Living Licensing Support 🎄
🔥 Step-by-step guidance
🔥 Policies, budget & compliance roadmap
🔥 Support through application submission

💬 Comment “AL” or DM “READY” to lock in the $500 special before it’s gone ⏳

12/14/2025

People don’t respect what you say—they respect what you do. Stack results, not reasons.

12/14/2025

🚨 Why Most New Home Care Agencies FAIL Before Their First Client 🚨

Most people think home care agencies fail because they can’t find clients.

❌ That’s not the real problem.

Most failures happen BEFORE marketing even starts ⏳

Here’s what actually shuts agencies down 👇

📄 Policies & procedures that don’t meet state rules
💸 Weak budgets that ignore payroll timing & insurance
👥 Unrealistic staffing assumptions (call-offs happen!)
🚫 Applications submitted wrong or incomplete

You don’t see this on social media.
But regulators see it immediately 👀

When the foundation is weak: ⏰ Applications get delayed
📋 Inspections get pushed back
❄️ Launch timelines freeze

By the time people realize what went wrong…
Momentum is gone 😬

This isn’t about perfection.
It’s about being prepared ✅

Marketing won’t save a broken setup.
Clients won’t fix non-compliance.

🎯 Compliance is not optional — it’s foundational.

If you’re serious about launching the right way, don’t skip the boring parts.

🔥 Structure first. Growth second.

12/14/2025

🏠 Home Care vs Assisted Living:
The Question New Owners Ask Too Late ⏳

Most new senior care owners don’t fail because the industry doesn’t work.
They fail because they chose the wrong model for their situation.

And by the time they realize it, they’ve lost 12–24 months 😬

Here’s the truth people avoid 👇
Home Care and Assisted Living are not interchangeable businesses.
They reward different personalities, timelines, and risk tolerance.

🏥 HOME CARE ⚡ Faster to launch
💵 Lower upfront cost
📈 Revenue depends on client acquisition
🔄 High caregiver turnover
📆 Constant scheduling headaches
🐌 Margins improve slowly

You get speed — but you earn it every single day.

🏡 ASSISTED LIVING ⏳ Slower to launch
📋 Heavy regulatory oversight
👥 Fewer clients, higher revenue per resident
💰 Predictable cash flow once full
🚨 Staffing mistakes are expensive
⚠️ Compliance errors hurt

You get stability — but only through discipline.

The mistake isn’t choosing one over the other.
The mistake is choosing based on revenue screenshots instead of reality 📸❌

I’ve seen operators burn out, stall, or quit — not because senior care is broken, but because the model didn’t fit their life.

This is a long game ♟️
Alignment beats hype. Every time.

🎯 Pick the model that fits your life, not just the revenue.

12/14/2025

🔥 THE $500 MYTH (READ THIS) 🔥

“Money is why I haven’t started my senior care business yet…”

❌ Not true.

The real reason most people never launch Home Care or Assisted Living isn’t cash — it’s CONFUSION.

😵‍💫 Not knowing which license you need
😵‍💫 Not understanding what the state actually wants
😵‍💫 Not knowing what to do FIRST
😵‍💫 Afraid to submit the application wrong

So people wait.
They overthink.
They “research” for months.

⏳ And the opportunity passes.

Here’s the truth 👇🏽
Senior care isn’t hard because it’s expensive.
It’s hard because it’s regulated — and guessing is punished.

🚨 Clarity creates momentum
🚨 Momentum creates businesses
🚨 Waiting creates NOTHING

Once the steps are clear, ex*****on gets boring.
And boring = profitable in senior care 💰

If confusion is what’s stopping you, this is your sign.

⏰ Don’t wait another month.
💬 Comment “I’M READY” or DM me NOW before this window closes.

🔥 Let’s get you licensed and moving.

12/14/2025

🔥 LAST CHANCE TO START YOUR SENIOR CARE BUSINESS FOR JUST $500 🔥
Home Care OR Assisted Living — choose ONE

If you’ve been thinking about starting a senior care business but keep getting stuck on licensing, compliance, and paperwork — this is your window.

For a limited time, you can lock in full licensing support for only $500.

No guessing. No delays. No overwhelm.

🏠 OPTION A — HOME CARE LICENSING ($500)

✔ Step-by-step application guidance
✔ All required policies & procedures
✔ Business plan + 1-year budget
✔ Compliance checklist
✔ Support through application submission

💰 Revenue Reality:
Just 4–6 private-pay clients can generate $12,000–$20,000/month, depending on your market.

🏡 OPTION B — ASSISTED LIVING LICENSING ($500)

✔ Complete licensing packet guidance
✔ Caregiver training + compliance roadmap
✔ Staffing & operations plan
✔ Business plan included
✔ Support through submission

💰 Revenue Reality:
A 4-bed assisted living can produce $16,000–$36,000/month once full.

💳 Payment Plans Available
Your spot is secured with just $500.

We handle the licensing and compliance.
You focus on building a real, cash-flowing care business.

🚀 This offer won’t last.
Comment “I’M READY” or send a message now to lock in your $500 licensing special before spots fill.

12/13/2025

Big shout out to my newest top fans! 💎 Shantena Jones, Lartranette Jones, Marj Rich, Carlos Martinez, Jennifer Lockett, Jasmine Chavis

Drop a comment to welcome them to our community,

12/13/2025

12/12/2025

Keep the main thing the main thing.

12/11/2025

The right people won’t feel threatened by your growth. They’ll cheer for you, adjust with you, and rise beside you.

12/10/2025

This might surprise some people coming from me, but not everyone should quit their job to start a home care agency or assisted living facility.

A lot of new operators would actually be more stable, less stressed, and more successful by keeping a steady paycheck while building their business on the side.

Social media pushes the “full-time entrepreneur” fantasy, but here’s what senior care really looks like 🔍

• Caregivers cancel at the last minute
• Families want answers right away
• Residents decline unexpectedly
• Inspectors request documents with short deadlines
• Compliance, staffing, scheduling, marketing — every single day

This isn’t the “walk away from your job and life gets easier” path.
In this industry, responsibility grows long before the revenue does.

And when you do start filling beds or signing clients?
The stakes rise. More people depend on you. The problems get more complex.

That’s why the hybrid model is the most practical path for most new operators:

• Keep your job for consistent income ⚖️
• Build your agency or ALF evenings/weekends 🏠
• Grow without desperation 💡
• Transition when the numbers make sense 📊

This gives you space to hire properly, meet state requirements, avoid rushed decisions, and build something durable.

Because in senior care, real “wealth” looks like:

• stability at home 🧩
• a business built with intention 🔧
• alignment with your strengths 🎯
• freedom that grows sustainably 🌱

Don’t follow the “quit now” narrative.
Build the model that actually supports your life and your long-term goals.

A hybrid path isn’t fear — it’s strategy.

12/05/2025

All big things start small.