What are the opening hours?

Monday 9am - 10pm Tuesday 10am - 10pm Thursday 10am - 10pm Friday 9am - 10pm Saturday 9am - 10pm Sunday 9am - 10pm

Sauna House

A Nordic style bathhouse with sauna and cold plunge. A community space for relaxation and recovery.

09/02/2025

As promised, we’re getting nerdy about the brain science of cold therapy and creativity! ❄️ (Missed our post about heat therapy for creativity? Find it before this one.)

There are a couple of different ways that the cold shower & plunge help nourish you inner creative:

1️⃣ Vasoconstriction

When we step into the cold plunge, our bodies immediately enter vasoconstriction: a natural reflex that constricts blood vessels to reduce heat loss from the body’s surface & ensure that the brain receives adequate oxygenation and nutrient supply. 🌡️

The redirection of blood to our core means that there’s more oxygen-rich blood available for the brain. This increased blood flow has been suggested to facilitate optimal brain function for improved cognitive processes & clearer thinking — fertile ground for a flash of creative insight! 🧠 💥

2️⃣ Endorphin Release

Cold water therapy can also cause an increase in endorphins. This is thanks to our body’s natural response to cold exposure, acting as a mechanism to mitigate the potential discomfort & stress induced by the frigid temperature. 🧊

The neural pathways stimulated by endorphin release can enhance neural connectivity, which may bring mental clarity & create a state of mind that is more receptive to thinking outside the box. 💭

Tell us: What creative thoughts are you having in the cold plunge? 🧠

08/29/2025

We see a lot of artists, musicians, and other creatives at the bathhouse. All these creative minds inspired us to look at the brain-boosting benefits of contrast therapy and answer the question: Can sauna and cold plunge support creativity? Today we’re focusing on heat therapy specifically — we’ll talk cold for creativity in another installment of bathhouse science.🧑‍🔬

🧠 The creative key of the sauna is how it affects our autonomic nervous system! As our core temperature rises, the parasympathetic nervous system, aka the “rest & digest” system, is activated.

🍃🧘🏻 This allows our bodies and minds to move out of the flight-fight-freeze response of the sympathetic nervous system & into a state of relaxation.

💥 Chemically, this shift from the sympathetic to the parasympathetic nervous system includes the release of serotonin and dopamine, as well as the suppression of the stress hormone, cortisol. This helps create the ideal brain chemistry for creative work. It’s hard to think outside of the box if our nervous systems are stuck in a heightened state of arousal!

🫧🎨 By activating the parasympathetic nervous system, we can bring our bodies & minds out of survival mode so we can sink into rest, play, creativity & imagination.

08/26/2025

Let’s talk about radical rituals for a second. Because honestly? There’s a big difference between a routine and a ritual — and it all comes down to intention, mindfulness, and a little bit of gratitude ✨

In today’s world, rituals kind of get overlooked, and we think that’s a real shame. Historically, they’ve helped us feel connected — to each other, to time, to something bigger than ourselves. They’ve made everyday moments feel sacred. Routines, on the other hand? Super useful, but without intention, they can start to feel… well, kind of empty.

Take bathing, for example. Sure, you can hop in the shower, rinse off, and head out the door in 10 minutes flat. But what if — just once or twice a week — you slowed it way down? Made it intentional? What if getting clean also meant reconnecting with your body, letting your mind chill out, and giving yourself some love?

That’s the magic of ritual. And that’s exactly what the bathhouse is all about — bringing meaningful, communal, feel-good rituals back into everyday life. Social wellness with a spiritual twist? Now that’s radical. 💫

➡️ What are some of your radical rituals?

08/22/2025

How much water do you really lose in the sauna? 💦

Spoiler: It’s more than you think — and it’s not just water. You’re sweating out key electrolytes too ⚡️

👉 In just 20–30 mins, you can lose up to 1.5 liters of sweat, plus sodium, potassium, and magnesium — essential for muscle, mood, and hydration.

Without proper replenishment, dehydration and electrolyte imbalance can sneak up fast — think brain fog, fatigue, cramps, and poor recovery.

✨ Before, during, and after your session, hydration is key — but balance is everything. Don’t just drink water — replenish minerals too.

📌 Pro tip: Electrolyte drinks and lightly salted whole foods = your sauna BFFs.

07/01/2025

Introducing House Notes 📚✨

We’re excited to introduce a series dedicated to deepening your understanding of contrast therapy and bathhouse culture — from the science behind sauna and cold plunge, to simple tips for getting the most out of your visits, to timeless bathhouse etiquette.

Think of it as your pocket guide to better health through bathing culture — one post at a time.

For first-timers and seasoned bathers alike, we strive to help our guests feel more informed, inspired, and always right at home in the bathhouse.

Stay tuned for the first installment — we can’t wait to share and grow this conversation with you.

06/27/2025

🌊 Celebrating 5 Years of Commitment! 🌎

We’re proud to mark our 5th year as members of , scaling our environmental impact as Sauna House expands into 4 new markets across the Southeast — with even more on the horizon. Protecting water has been our primary focus because clean waterways are essential to community health, local ecosystems, and the vitality of our shared environment.

Together, every dollar donated creates an incredible $13 of environmental impact. Join us in amplifying this positive change!

05/04/2025

👋 Sauna House community,

You’ve been asking and we’ve been listening! We’re excited to announce a new feature for Sauna House Members, bringing more value to our boldest bathers: Membership Sharing is here!

Starting today, you can treat a friend to 2 hours of bathhouse bliss by using a visit from your membership. Just a few simple things to keep in mind:

— You can share with one friend per visit

— This sharing perk applies to memberships only, not multi-visit packages

— The membership holder must be present

— Book together or individually, and simply mention to our team before checking out!

Wellness experiences are best shared with besties. We can’t wait to welcome you and your guest to the space where you can find balance in opposites.

Warmly,

The Sauna House Team

Check out the link in our bio for bathhouse membership options in Asheville, Charlotte and Durham.

04/22/2025

🌍 Happy Earth Day 🌱

In lockstep with 1% For the Planet, we believe that every day should be Earth Day. 🌎

Sauna House is committed to sustainability not just today — but always. From reimagining historic building use to conserving water and supporting environmental causes through , we maintain that wellness extends to the planet too.

Through our membership with , we’re able to align each of our Sauna House locations with an environmentally focused partnership. These include (Asheville, NC), (Durham, NC), (Charlotte, NC), (Greenville, SC), and (Bonita Springs, FL).

Let’s continue to tread lightly, soak deeply, and protect what matters most, together. 🌿♻️

(Enjoy these photos from our most recent volunteer workday with . 💚)

03/20/2025

The Spring Equinox, occurring on March 19-20, marks a moment of perfect balance — when day and night are of equal length. For centuries, cultures worldwide have celebrated this celestial event as a time of renewal, growth, and transition. From the Mayan pyramids of Chichén Itzá, which align with the equinox, to Japan’s Shunbun no Hi, a day for honoring nature and ancestors, the equinox reminds us of the natural cycles of balance and change.

At Sauna House, we embrace the philosophy of Balance in Opposites — the dynamic interplay of hot and cold, effort and rest, energy and stillness. The Hot-Cold-Relax circuit mirrors the harmony of the equinox, offering a way to reset, realign, and renew with the shifting seasons.

Just as the seasons reliably change, our minds and bodies crave both rhythm and variety. Hot-Cold-Relax therapy is the perfect way to embrace this transition — offering a way to awaken, and find equilibrium as we move into the season of renewal.

01/16/2025

⛰️ Uplifting WNC: A Giveaway for Rest and Recovery ⛰️

We’re excited to present this special giveaway for a curated weekend of rest and relaxation with our friends at , , and . Last year’s hardships brought on by Hurricane Helene inspired us to create this one-of-a-kind package. Here’s what you could win:
✨ A one night stay at ($500 value)
✨ $50 gift certificate to
✨ $50 gift certificate to
✨ A private room booking at ($175 value)

How to enter:
1️⃣ Follow , , , , and .
2️⃣ Like this post.
3️⃣ Tag a friend who deserves this curated weekend of R&R. (Each tag counts as one entry — tag as many people as you’d like!)
4️⃣ BONUS 3 ENTRIES: Share this post on your story and tag the participating businesses.

One winner will be chosen at random on Tuesday, Jan. 21 and will have 48 hours to respond. Good luck! ⭐

This giveaway is not sponsored, administered, or associated with Instagram. By entering, entrants confirm that they are 21+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use. No purchase necessary to enter.

11/14/2024

Bottles, towels, and totes—OH MY!

Get bathhouse-ready with our exclusive Sauna House merch lineup, designed to make your experience seamless and stylish. From totes that stand tall to towels that wrap you perfectly and water bottles that keep you hydrated effortlessly, we’ve thought of everything so you don’t have to.

Our thoughtfully curated merch reflects our commitment to quality and sustainability. The 100% recycled material of our totes (a durable 75/25 cotton-polyester canvas blend) makes them eco-friendly and practical. Sized to hold your towel, swimwear, and water bottle with ease, these versatile totes are also perfect for grocery runs or everyday adventures.

For ultimate comfort and function, our Turkish towels are your new bathhouse must-haves. Made from 100% Turkish cotton and crafted in Turkey, they offer high absorbency, generous coverage (32” x 63”), and a touch of authenticity. Available in calming grey, green, and cream tones, these towels not only look great but also help keep your bathhouse belongings organized.

And don’t forget our 32oz Nalgene water bottles, freshly designed with our signature Sauna House aesthetic. Lightweight, spill-proof, and made from BPA/BPS-free materials, these bottles are perfect for keeping you hydrated wherever you go. Featuring nature-inspired color schemes and floral accents, they’re as durable and practical as they are beautiful.

Take a piece of Sauna House with you and elevate your everyday with our new merch collection!

10/31/2024

We’re reopening!!

We are thrilled to report that Sauna House is reopening its doors this Friday, November 1st, and we can’t wait to welcome you back!

It’s been a challenging few weeks for all of us, to say the very least, and we know the value of finding ways to reset. Our goal is to provide a space for healing as we all work to get our nervous systems back in balance after this past month.

Hours: We’ll be open Friday through Monday from 9am - 10pm

Private Rooms: Our private rooms are available and ready to book!

Bookings Are Live: Spots are already filling up, we look forward to seeing familiar faces soon!

Keep an eye out for announcements about special events—we’re busy exploring creative ways to reestablish our one-of-a-kind Asheville vibe.

Thank you for continuing to be a part of this incredible community. We’re looking forward to seeing you at Sauna House soon!

Warmly,

The Sauna House Team

Address

230 Short Coxe Avenue
Asheville, NC
28801

Opening Hours

Monday	9am - 10pm
Tuesday	10am - 10pm
Thursday	10am - 10pm
Friday	9am - 10pm
Saturday	9am - 10pm
Sunday	9am - 10pm

Telephone

+18285056393

Website

http://www.saunahouse.com/

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