
01/15/2024
I've seen quite a few posts on various platforms bashing Bragg's Apple Cider Vinegar lately, mainly citing the Katy Perry takeover / Bill Gates / use of APEEL in the vinegar. I saw so many comments that said for sure Apeel must now be in Bragg's ACV.
Since I use Bragg's ACV, I decided to contact Bragg's directly and ask them. I sent them an email asking exactly that - is there Apeel on the apples you use to make your raw apple cider vinegar? They replied immediately and said NO. So I asked, well how do you know? I mean, if they are not putting it on labels at Wholefoods, then how would you know if your source of apples has Apeel or not?
They replied and explained that they purchase their organic apples directly from orchards. The apples are sent straight from the orchard to the Bragg's facility for making the ACV. If the apples had Apeel on them, they would have to go from the orchard to a processing plant where the Apeel coating is applied and then be distributed from there. They would not go back to the orchard. When you purchase directly from an orchard, there is no Apeel on the apple.
Now I'm not saying that the Bragg's vinegar hasn't changed in recent years. I totally agree that there is less Mother in it than before and it seems to be watered down. But, I feel better knowing that there is no Apeel in the vinegar.