Reproductive Biology Associates

Reproductive Biology Associates Infertility can be a scary and very stressful time. We at RBA understand. From the very beginning, RB
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RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered. If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

✨ Every patient’s journey is unique, and hearing their words reminds us why we do what we do. If we’ve been part of your...
10/07/2025

✨ Every patient’s journey is unique, and hearing their words reminds us why we do what we do. If we’ve been part of your journey, we’d love to hear from you too.

Share your story by leaving us a review; it helps us continue to grow and support more families along the way. 🌱

10/06/2025

Part 2 of Dr. Toledo’s office tour ✨ From personal touches to meaningful mementos, his space is a reflection of why he loves what he does. We can’t wait to welcome you here and be part of your journey.

October is Pregnancy & Infant Loss Awareness Month. At RBA, we pause to honor the little lives gone too soon and the fam...
10/03/2025

October is Pregnancy & Infant Loss Awareness Month. At RBA, we pause to honor the little lives gone too soon and the families who carry them in their hearts. 💜

We see your strength, we hold space for your grief, and we honor your journey with compassion.

💪 Courage shows up in so many ways during the fertility journey and it’s more powerful than you may realize.Swipe throug...
10/02/2025

💪 Courage shows up in so many ways during the fertility journey and it’s more powerful than you may realize.

Swipe through to see 5 signs courage is carrying you forward, even on the toughest days. 💙

✨ Comment below and share how courage has empowered you in your own journey!

10/01/2025

Take a peek inside Dr. Toledo’s office 👀 Every corner is filled with reminders of the incredible patients who inspire him every day.

Stay tuned for Part 2 of the tour, and come see more of why this space is so special!

09/30/2025

Dr. Jessie Rubin knows the fertility journey firsthand. 💜

After navigating her own path to parenthood and welcoming her children through surrogacy, she brings a unique perspective to her patients; understanding their experiences through both the lens of a provider and as someone who’s been in their shoes.

Her story is one of strength, compassion, and hope. ✨

Dr. Toledo was amazing! We can’t thank him and his team enough. -
09/26/2025

Dr. Toledo was amazing! We can’t thank him and his team enough. -

Every fertility journey is unique, and Rebeca’s story is a beautiful reminder of hope, resilience, and the power of comm...
09/26/2025

Every fertility journey is unique, and Rebeca’s story is a beautiful reminder of hope, resilience, and the power of community 💜✨

Read her journey to motherhood on our blog: https://www.rbafertility.com/blog/patient-story-rebeca-rendons-journey-to-motherhood (linked in bio).

Have you walked your own path with RBA? We’d love to hear it. Share your story through the form in our bio (https://forms.gle/9AEtyVXsnoms4KjJ6) so we can continue celebrating and uplifting our incredible patients. 💫

09/24/2025

What an incredible day with 💜✨

RBA is proud to support this amazing organization and their mission to provide hope and financial assistance to young adults facing cancer and fertility challenges.

Grateful to be part of such an inspiring community!

We’re honored to share that five of RBA’s physicians, Dr. Toledo, Dr. Lewis, Dr. Straub, Dr. Slayden, and Dr. Best, have...
09/23/2025

We’re honored to share that five of RBA’s physicians, Dr. Toledo, Dr. Lewis, Dr. Straub, Dr. Slayden, and Dr. Best, have been recognized as Atlanta Parent’s 2025 Mom-Approved Doctors! 💜✨

This nomination reflects the trust and appreciation of families throughout our community, and we’re proud of our team’s commitment to compassionate, expert fertility care.

IVFGotThis

“✨When you wish upon a star✨ Forever grateful to this incredible man (and his amazing staff) who helped us get our mirac...
09/22/2025

“✨When you wish upon a star✨ Forever grateful to this incredible man (and his amazing staff) who helped us get our miracle, Maggie 🤍” -

09/22/2025

Have you heard about the “fries after transfer” tradition? 🍟

Many people going through IVF enjoy a salty snack like fries right after their embryo transfer.
While there’s no scientific proof that fries improve outcomes, the superstition started because they’re easy to digest, comforting, and help bring a little joy to an emotional day.

For many, it’s less about the fries and more about creating a positive ritual during the two-week wait. 💛

Address

1100 Johnson Ferry Road, Ste 200
Atlanta, GA
30342

Opening Hours

Monday 7:30am - 3pm
Tuesday 7:30am - 3pm
Wednesday 7:30am - 3pm
Thursday 8am - 3pm
Friday 7:30am - 3pm

Telephone

+14042571900

Website

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Our Story

RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered.

Over that past 30+ years, we’ve remained steadfast in our commitment to the development of revolutionary technologies and techniques to enhance pregnancy outcomes. And naturally, we’re proud of what we’ve achieved. But we’re more interested in what we can help you achieve. Because even the most sophisticated medical technology is valueless to you if isn’t right for your needs. We never forget that our job is the same as it was when we met our first patient in 1983: To help create families. And as far as we’re concerned, there’s no greater goal—or achievement—than that.

If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

www.rbaivf.com