09/17/2025
Athlete In Residence
Craig, better known as Skolla, is proof that resilience can be forged into legacy.
Once called Young Dolla, a close friend renamed him Skolla because he was “always on some smart sh*t.” The name became a reflection of his sharp mind, discipline, and the wisdom earned through lived experience. Raised in New Jersey, Craig could have easily been defined by the streets—but instead, he chose purpose over defeat.
From a life-altering turning point in his early 20s, Skolla built a new path rooted in resilience. His philosophy and brand, B.I.R.D. (Bitch I’d Rather Die), was born in the gym after conquering a failed lift on his third attempt. What began as a battle cry became a movement—an ethos that discipline will always outlast fleeting motivation.
Today, as a firefighter, motivator, and storyteller, Skolla inspires men to rise above adversity, embody strength, and build legacies for their families and communities. His mission is clear: transform struggle into power and leave behind a legacy of perseverance.
We are proud to walk this journey with you at The Serenity Haus
