07/21/2025
On July 14, health services company Humana Inc. launched the inaugural Humana Cognitive Games to encourage older adults to exercise their minds and play an active role in maintaining their brain health.
This new virtual challenge debuted as part of the 2025 National Senior Games, kicking off in Des Moines, Iowa, later in July. This year marks the 10th consecutive time Humana has served as the presenting sponsor for the biennial Olympic-style event, which brings together more than 12,000 athletes aged 50 and older for competition, inspiration and camaraderie.
With the launch of the Humana Cognitive Games, Humana is expanding its celebration of healthy aging beyond the physical multi-sport event to engage older adults across the country, competitive athlete or not.
Research shows that engaging in regular mental exercises can have both short- and long-term benefits for brain health, helping older adults stay independent and potentially reduce the risk of dementia and cognitive decline.
During the nationwide virtual event, open through Aug. 11 at humanagames.com, all are invited to learn more about actions they can take to give their brain a workout. The challenge features a variety of brain-training activities, lifestyle tips and educational content designed to exercise the mind and foster social connection.
