01/07/2026
Basic marketing that most artists don’t get
“What’s in it for me?”
Aka, how does the thing you’re selling help THEM in their life.
If you’re going to tell a story, tell the one your fans either relate to, or are entertained by
Build a world that makes them feel like the protagonist
While your music soundtracks the events of their life
What you invest in them now…
They’ll invest in you later