Health Products Association - Global

Health Products Association - Global HPA-Global is a non-profit association. Our membership spans the full value chain including dietary supplements, nutritional and functional ingredients.

A core strength of HPA-Global is its deep expertise in the China market and global marketing. HPA-China is a U.S. non-profit 501c6 association dedicated to the overall natural health products industry including dietary supplements, organic foods, natural cosmetics, sports nutrition and traditional herbal products. The association’s primary focus is the continued development of China’s dietary supp

lement and overall natural health product industry. The association works closely with both government and industry to achieve its objective. HPA-China differs from other associations as it offers it members business services to help them succeed in one of the most challenging markets in the world. HPA-China was established by Jeff Crowther in July 2010 with founding members Jarrow Formulas and NSF International. Crowther is also the CEO/Executive Director and has been living in China since 2005. To learn more about the association and its initiatives visit www.hpachina.org

Personalized vs. Customized Nutrition Tailored Script Changes the Game. Visit the association YouTube Channel for the fu...
02/14/2026

Personalized vs. Customized Nutrition Tailored Script Changes the Game. Visit the association YouTube Channel for the full long form video

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Join me on the latest episode of HPA Global Insights as I sit down with Elizabeth Tarshish, Head of Product and Science ...
10/28/2025

Join me on the latest episode of HPA Global Insights as I sit down with Elizabeth Tarshish, Head of Product and Science at Lycored, to explore the fascinating world of tomato-derived nutrition. Lycored’s groundbreaking work with their unique red and yellow tomatoes has led to the development of powerful natural ingredients like Lycopene, Lycomato®, and Lumenato® — each delivering remarkable benefits for cellular health, antioxidant protection, and radiant skin wellness. Discover how Lycored is redefining what’s possible through science-backed, plant-based nutrition that supports the body from the inside out.
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Join me on the latest episode of HPA Global Insights as I sit down with Elizabeth Tarshish, Head of Product and Science at Lycored, to explore the fascinatin...

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