With the advent of new medications available to treat people with weight problems, Dr. Rose saw a need to establish a medical facility where people could gain access to the most cutting-edge developments that medical science has to offer. The Medical Institute for Weight Loss became that place and the Dietecâ„¢ Program, the means. Through their practice of Aesthetic Medicine, they found that their patients not only wanted to be beautiful on the outside but also wanted have great overall health. Many of their patients were having difficulty with weight gain and also finding it difficult maintaining a healthy weight as they got older. The team then implemented a comprehensive weight loss and weight management program that provided a successful solution for their patients, in a relaxing spa-like setting. Having treated thousands of patients successfully over the last decade, Dr. Rose has become one of the foremost authorities in South Florida on obesity and weight issues. Over the the years he has appeared throughout the media, most notably as the weight loss expert on South Florida's ABC News affiliate. With this increased exposure, The Institute grew in popularity and a second location was opened in Pembroke Pines in 1998. Continually searching out the most effective treatments for weight loss, The Institute remains at the forefront of medical advancements. Dr. Rose travels extensively to attend courses and seminars where scientific researchers share their recent findings and new therapies. He attended the Harvard University Obesity Seminar and a week long seminar at the University of Wisconsin. According to Dr. Rose, "I want every patient of The institute to know they are receiving the most up-to-date treatments available. I even want my patients to know about upcoming therapies before they are available.