04/17/2026
Went out to St. Louis and got to visit 1st Phorm HQ.
Super cool experience all around.
It was one of those trips where you leave with your brain full, your fire lit back up, and your calves sore because you were walking around like a kid in a candy store the whole time.
Got to meet Andy Frisella, Chris Klein, a lot of great people on the team, and a bunch of other store owners who are all trying to do the same thing we are... actually help people and make a real impact in this space.
And that part was really cool.
Because yeah, supplements are part of it.
But the bigger mission is helping people change their lives.
Helping them feel better.
Look better.
Perform better.
Build confidence.
Build discipline.
Build a better life.
And being around people who actually take that seriously was awesome.
Seeing what they’ve built over 27 years was crazy too.
A lot of smart people.
A lot of moving parts.
A lot of intention behind everything.
You can tell real quick when something wasn’t built overnight, and this was definitely one of those places.
Also got to train at HQ, which was sick.
At 7am…. I don’t know if I can do that again.
How do you workout that early?
Got to try their smoothies too, and that just made me want a smoothie bar at our place even more one day.
That definitely got the wheels turning.
And for a little comic relief, I also got to sit in a Lamborghini and a Porsche that I barely fit in, which was humbling.
Nothing like climbing into a car like you’re folding yourself into a carry-on suitcase.
So yeah, overall, just an awesome trip.
A lot of learning.
A lot of good conversations.
A lot of inspiration.
A lot of reminders of what’s possible when you stay consistent for a long ass time and actually care about what you’re building.
Super grateful for the experience, the people, and everything we got to see while we were out there.
Definitely a trip I won’t forget.
Now it’s time to take what we learned and keep building.
FitnessFaction 4ever.