04/29/2026
Today is . 👖 This day began after the Italian Supreme Court overturned a r**e conviction in the 1990s because the victim was wearing tight jeans. They assumed that the victim must have "helped" the ra**st remove her jeans, thereby implying consent.
Outraged by this victim-blaming, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Inspired by this activism, Peace Over Violence developed the Denim Day campaign in 1999.
What started as a local event in Los Angeles has grown into a worldwide movement to bring awareness to victim-blaming and the destructive myths that surround sexual violence.
R**e is NEVER a victim or survivor’s fault. Force, violence, and coercion NEVER "imply" consent.
Learn more and join us in wearing denim today: http://denimday.org/why-denim
[Image description: A blue-toned image of four people, all standing, wearing jeans, and pictured from the waist down. White text overlaid reads: "Denim Day" with NNEDV logo below. The NNEDV logo consists of 66 small house shapes arranged in a large house shape, and text reading: "NNEDV National Network to End Domestic Violence."]