03/09/2026
When you focus your work on supporting midlife women, like I do, it is impossible not to address the toxic impact of youth culture because it is truly insidious. The good news? We can interrupt this pattern. Protecting our mental health requires awareness and strategy.
There is a steady and persistent message running through our culture: women are most valuable when they look young. This article, written by Jessika Fruchter LMFT, explores the impact of toxic youth culture and beauty industry marketing on midlife women and identifies strategies for safeguarding ou