Dr. Aprilia West

Dr. Aprilia West Evidence-based Psychologist, Executive Coach, Trainer & Author. Talks about , and .

Playing at the intersection of people x posibility.

I’m thrilled to announce that my Coaching for Psychological Flexibility course has been approved by the International Co...
06/24/2025

I’m thrilled to announce that my Coaching for Psychological Flexibility course has been approved by the International Coaching Federation (ICF) for 8.5 CCEs and registration is NOW OPEN for the August 2025 cohort!

✨ What is Psychological Flexibility? ✨ It’s a veritable superpower with 3 core components:
🧠 Mindfulness with emotional experience 💭 Mental agility with thoughts and self-stories
🎯 Meaningful moves that expand values at critical choice points

📊 The research speaks for itself: Over 1000 randomized controlled trials show that people who increased psychological flexibility also gained: • Higher mental health & wellbeing • Enhanced performance & goal clarity • Greater purpose & meaning • Improved task focus at work • Increased life satisfaction

🎯 What You’ll Get In This Course:
✓ Three focused 3-hour sessions (didactic + experiential practice)
✓ Triflex framework for psychological flexibility coaching
✓ Experiential exercises & metaphors for your toolkit
✓ Ready-to-use instructional materials & handouts
✓ Live coaching demonstrations
✓ Dyad/Triad practice to help skills stick

👥 Limited to just 15 participants for quality learning & meaningful interaction

📅 LIVE COHORT SCHEDULE: Fridays: August 8, 15 & 22, 2025 ⏰ 9:00 AM - 12:00 PM PST

🎯 Perfect for coaches & coaching-curious practitioners (no prerequisites!)

Come learn, grow, and have some fun with me and amazing new colleagues this August!

Had a great panel discussion about the importance of prioritizing mental health in the music industry last week alongsid...
02/08/2025

Had a great panel discussion about the importance of prioritizing mental health in the music industry last week alongside music industry veteran and therapist and the infinitely gifted and deeply soulful at the pre-grammy Hollywood and Mind event last week. Grateful for how many professionals showed up to offer time, services, stories and support for creatives, particularly those impacted by the recent wildfires. We need each other.



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Coaches and Therapists: I’m so excited to announce that registration is now open for the new and expanded Emotion Effica...
01/13/2025

Coaches and Therapists: I’m so excited to announce that registration is now open for the new and expanded Emotion Efficacy Training (EET).

Here’s why I believe this course is so important:

As helping professionals, we are always working with emotion—whether we realize it or not. And yet so many professionals I talk to are ambivalent about it. In fact, a poll of 70 coaches and therapists showed that 75% of providers said that they avoid or struggle to work with emotion in session because of their own confusion and fear when clients become dysregulated.

In addition to offering a clear step-by-step protocol proven to help clients develop a more powerful relationship with their emotions, many professionals tell me they also experience a secondary gain with Emotion Efficacy Training—increasing their own emotional efficacy.

This means you could not only acquire the knowledge, instruction, learning tools and experience for using EET with clients in this course, but also a boost in your own ability to harness emotions and stay focused on what matters in session, not to mention in personal life.

The new split-classroom format will also allow you to absorb the didactic portions of the course— on your own time—while also offering optional live sessions for experiential practice, live demos and Q&A.

And, the training offers new and expanded coursematerials to enhance your training skills and tools, including:
-  7 recorded didactic presentations with slides that can double for use with clients
-  40 new handouts, worksheets and diagrams
- 4 recorded video demonstrations of each of the four core emotion efficacy skills
-  4 quizzes to help consolidate learning
-  Access to 5 guided experiential practices for you and your clients
-  2 optional 3-hour Zoom sessions with real-time demos, dyad practice and Q&A
-  Certificate of completion

If you’re ready to boost your effectiveness and confidence as a professional and empower your clients to increase their mental health and wellbeing, register now: www.drapriliawest.com/training.
 





ICYMI, psychological flexibility is essential for wellbeing and performance. Without it you’re more likely to struggle t...
11/24/2024

ICYMI, psychological flexibility is essential for wellbeing and performance. Without it you’re more likely to struggle to actualize what you care most about in your life.

This #1 bestselling card deck breaks it down into 52 micro skills you can use everyday to ACT For Your Best Life.

Available at Pesi.com at a discount for a limited time.






08/02/2024

Hello Facebook! For more regular content, follow Dr. West on Instagram or

There are still so many misconceptions about the importance of emotions circulating in our culture. And a lot of people ...
06/01/2024

There are still so many misconceptions about the importance of emotions circulating in our culture.

And a lot of people throw shade on them. They say you should suppress them, ignore them or avoid them to make good choices.

In reality (and based on research), your emotions can give you critical data about your needs, values and desires that help you make your best choices.

To learn to develop a more powerful relationship with emotions and choices get my book, What You Feel Is Not All There Is, available on Amazon.








Doing one of the things I love most: prepping to train therapists and coaches for a training with PESI this Friday on he...
04/24/2024

Doing one of the things I love most: prepping to train therapists and coaches for a training with PESI this Friday on helping people increase psychological flexibility.

Psychological flexibility is, well, everything when it comes to wellbeing. It determines how you move through life— from how you relate to emotions, to choices that lead you towards or away what matters to you.

And the best part? Not only do people learn how to effectively help@their clients, I also get to help the helpers who invest so much of their energy and attention to reducing suffering in the world.






Despite a mild case of laryngitis, I had a great time nerding out with the brilliant and dynamic Nada Jones, founder and...
04/01/2024

Despite a mild case of laryngitis, I had a great time nerding out with the brilliant and dynamic Nada Jones, founder and podcast host of Liberty Road, Nada Jones ().

We tackled a bunch of topics I love including: my fascination with human potential and psychology that grew out of my adoption; the through line in my multiple incarnations from political speech writer, press secretary and policy analyst, to musician and songwriter to mediator, coach, psychologist and consultant (hint: the answer is in the title); the reinvention of life for women in the middle third; my issues with current psychopathological approaches to wellbeing; how to motivate when you don’t feel motivated; and, how we shape our narratives to live into great stories.

To listen in, check the link in my bio or go to www.drapriliawest.com/about.




This post is inspired by conversations a few colleagues and I have been having about the impact of various “Instatherapi...
03/17/2024

This post is inspired by conversations a few colleagues and I have been having about the impact of various “Instatherapists” and influencers serving up life advice on social media who aren’t trained or grounded in research about what helps people thrive.

I’m not throwing shade on anyone in particular, and I tell people I’m evidence-based, not evidence-bound (so if something works for you, great).

But content with no evidence-base can be problematic because it can spread misinformation that might not help, and might actually cause harm.

Please choose your content carefully and consider these 5 tips for becoming a better consumer of what you see on social media.






In any moment your emotions are sending you messages about: what to pay attention to; how to interpret what is happening...
03/15/2024

In any moment your emotions are sending you messages about: what to pay attention to; how to interpret what is happening; and, how you should react.

But your real power and potential is not being at the effect of these default emotional reactions. It’s found in how you show up in moments of choice.

Here’s what’s tricky: being choiceful like this takes intentional story-making— the kind of narratives that naturally move you towards what really matters. It doesn’t usually happen without effort. It means being really clear on what matters. It takes constant tending and inquiry.

And it’s . Intentional storying moves you beyond a smaller, reactive life to a designed life. You become Cause instead of an Effect.

Take a moment to reflect right now:
> What unhelpful stories have you been at the effect of?
> What story would you like to be living into?
> What beliefs or constraints would you have to let go of to live into this story?

For more on harnessing emotions and living a more intentional, flexible and creative life, check out my book, What You Feel Is Not All There Is, available on Amazon.

Or to get on the waitlist for coaching on living life by design, email admin@drapriliawest.com.







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