08/17/2025
This past week I got one of these little youtube plaques (on my birthday nonetheless) and it’s such a bizarre thing to me.
I started my youtube channel in 2020 as a way to challenge myself. As an anxious, self-conscious, extremely introverted person, I hated every second of it. But I knew that getting in front of the camera would be good for me.
It went hand in hand with video becoming popular on IG, so I continued to challenge myself. It started with protein snack reviews…and if you go back far enough and find them, they were so awful.
That eventually transitioned into home gym content and posting equipment reviews and breakdowns, and I love the home gym community there on Youtube.
Then last month, I decided to start posting my rebrand videos you see here over on youtube. I figured I spend so much time making those videos that I might as well share them there, too. I held off doing that for years because the content is just so different.
After gathering about 16K subscribers in 5 years time, I suddenly find myself with over 100K people over there watching my content. More specifically, interested in my rebranding videos.
It’s wild that my rebranding videos have resonated so much with people. They’re fun to make, and often silly, but I have had SO many people tell me that my videos have helped them understand food labels and marketing tricks, and that is really really cool to hear.
This isn’t a brag. Although candidly it’s pretty cool. I want to share this with you to tell you to just do the thing.
I didn’t want to post youtube videos to begin with, but I did it anyway because I knew it would be good for me. I held off posting these rebranding videos for years because my content was about home gyms and I thought nobody would care.
Do the thing. Post the content. Share your voice. You never know where it will lead you.