No Cheat Day Needed

No Cheat Day Needed Healthy Living Made Simple. No Cheat Day Needed. I help people make informed decisions without giving up the foods they love: no fad diets, no food guilt.

I’m Matt Rosenman, creator of Cheat Day Design (“No Cheat Day Needed”), where I simplify the world of health and fitness through creative, educational content.

04/24/2026

I rebranded cookie butter yesterday into a healthy breakfast option, now I’m turning it into a breakfast option…minus the healthy part.

I usually like to put a healthy spin on recipes, but today I just wanted cookies.

Just put the cookies in a bowl with milk, let ‘em get soggy, then strain out the milk. Plop it into a waffle maker and you’ve got 100% Biscoff waffles. And they’re amazing.

I was really curious to see how other cookies work with this method, so that’s coming up next!

04/23/2026

Healthy cookie butter? Sign me up.

Biscoff is probably the single greatest snack ever, and whoever decided to turn it into a spread is an absolute genius.

Anywayyyy. What else should I try to rebrand?

04/21/2026

Here’s my pitch to stop every single product from being labeled PROTEIN SOMETHING.

10g protein is 20% DV according to the FDA. That number is far too low and not what I would recommend as 20% of your day, but that’s an entirely different topic. Regardless, I had to draw the line somewhere, so 10g felt appropriate.

Add the fact that 25% of calories need to come from protein and you eliminate all the products claiming to be protein products with a bajillion calories.

Do you think this would help consumers?

Apparently today is national cold brew day, and as a cold brew snob, it’s my duty to help you understand that it is diff...
04/20/2026

Apparently today is national cold brew day, and as a cold brew snob, it’s my duty to help you understand that it is different than iced coffee.

Iced coffee isn’t bad if the coffee is made specifically to be served over ice. But you will often get day old coffee just poured over ice… which is bad.

Cold brew is much smoother and has less acidity thanks to the long steeping process, which is why I opt for it. I just think it taste far superior.

And many people dont know that you can heat up cold brew! If you want the smooooothest hot cup of coffee, try heating up your cold brew. It’s fantastic.

Are you on team cold brew, iced coffee, or neither?

04/15/2026

I saw an ad for Simply Jif and immediately looked it up because in my experience, the “simply” buzzword usually means nothing. I was correct.

I’m a peanut butter purist and prefer peanut butter that is one ingredient only, but I’m not judging here. Eat any peanut butter you want.

But read the ingredients to see if the product is ACTUALLY what you want. Because who knows, there may be a significantly cheaper option with the same exact ingredients. It’s just marketing, baby.

04/14/2026

Fairlife just rolled out new branding, so as a fitness design nerd, here are my thoughts.

Overall, the rebranding is pretty minimal, but the changes they did make…I don’t love.

Also, I just bought this mic and have no clue what I’m doing so bear with me while I work towards crisp audio with no pop 😆 I’ll get there eventually.

04/13/2026

Words mean nothing & everything is protein. The end.

04/11/2026

This right here is health food branding at its finest.

The ingredients are in different ratios so technically it’s a different recipe, but there is nothing healthier about “simply” mac & cheese…even though it is very much positioned that way.

Maybe it’s creamier. Maybe it tastes better. But it’s basically the same product. It’s just using a lot of the go-to health food branding tricks.

Look past the health halos to make decisions based on what YOU care about, not based on what the product looks like.

04/09/2026

Is sugar “natural”? Technically. It comes from plants, which is a natural ingredient, so it fits the bill for natural when it comes to labeling.

But white granulated sugar doesn’t naturally exist in this form. It’s a refined, extracted, and added back in. It’s just…from plants.

That doesn’t make it BAD (I’m far from anti-sugar), but it makes it one hell of a loophole when it comes to natural food labeling.

04/07/2026

I bought these Lucky Charms and spent an hour counting them thinking I was going to make a profound point. But alas, here we are.

My point was gonna be that something as simple as more marshmallows in your bowl can change the calories so don’t sweat it if your calories for the day are not PERFECT.

Except when I did all the math, every single bowl I tested has the same exact amount of calories regardless of marshmallow amount. So, if you’re like me and you like to make sure your bowl has extra marshmallows in it, you’re golden.

For those curious, one marshmallow contains roughly 1.15 calories. One piece of cereal contains about 0.58 calories. Yeah, I did that math.

Yes, marshmallows contain slightly more sugar, but the carb counts are still the same.

Anyyyyyway this is all completely useless information but I was not about to let all that work go to waste. You’re welcome, .

This is not a fear mongering post or an anti-SunChips post. This is a branding awareness post.These SunChips Fiber are t...
04/06/2026

This is not a fear mongering post or an anti-SunChips post. This is a branding awareness post.

These SunChips Fiber are the latest product to hop on the high-fiber train, but are they actually high in fiber? By FDA standards, no, they’re not.

This is the same thing that most “protein” products do. Slap the word on the label and you don’t have to worry about specific guidelines.

Maybe these chips are delicious. They added extra fiber through the use of black beans in the ingredients, and I like black beans, so maybe I’d enjoy these. But they’re not going to move the needle much if you’re in search of more fiber in your diet.

Always read the nutrition facts and the ingredients, because it will tell you the full story.

04/02/2026

Came across this footage from an actual FDA meeting where some of the most egregious serving sizes were determined.

Lenny & Larry’s always gets me because nobody is opening a package and eating half a cookie. But the other ones are also servings I have always found absurd.

Peanut butter is the other obvious one, but what else would you add?

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