What are the opening hours?

Monday 7:15am - 5pm Tuesday 7:15am - 5pm Wednesday 7:15am - 5pm Thursday 7:15am - 5pm

Art of Optometry

Dr. Mark Hanson practices optometry in Black River Falls and Neillsville. Please visit artofoptometry.com for more information.

Art of Optometry accepts most insurance plans, including VSP, EyeMEd, Health Traditions, Security Health, Medicare and many more. Please call if you have questions. 715-284-3111

04/30/2024

Who put that sandpaper on the inside of your eyelids? If your eyes regularly feel dry and irritated, there's a solution—and it's not just the constant use of eye drops. You may have dry eye disease. It's an issue with your tears that can be treated to relieve your symptoms. Book your eye exam and we'll create your custom plan for relief.

04/29/2024

One of the ways we learn about your eyes is by testing your tear break-up time (also called TBUT). In this quick test, we observe how long it takes for your tears to evaporate off the surface of your eye. When it takes less than 10 seconds, that's considered a sign of dry eye disease. Dry eye is a chronic, but treatable, condition. Book your eye exam and let us find you relief from symptoms.

04/25/2024

Why have a closet full of outfits but only one pair of glasses? Having multiple frames lets you match your eyewear to your mood, your style, and your daily activities. Visit us to browse our wide selection of frames in our optical boutique to find your next pair—or 2!

04/23/2024

90% of eye injuries are preventable, yet most people don't wear eye protection while doing home repairs. Save yourself the pain and vision-threatening damage of an eye injury by putting on a pair of protective glasses before you pick up a hammer. Visit us to see what we have in store.

04/22/2024

Our team is constantly researching the latest eye care technology because advances in medical science can truly be life-changing for our patients. The right diagnostic tools allow us to detect eye diseases or conditions early, giving us the best chance at preserving vision. Visit our website to learn more about our commitment to your long-term vision.

04/18/2024

Sure, sunglasses help you see more clearly in bright sunlight. But even more importantly, they protect your eyes from serious UV damage. Those UV rays can cause eye cancers, cataracts, growths on the eye, and sunburns on your eye. And UV rays are a hazard year-round, even when it’s cloudy out. Visit us for sunglasses with full UV protection.

04/16/2024

All our digital devices emit blue light, a spectrum of light that may worsen eye strain and contribute to difficulty sleeping. Blue light-blocking glasses can help! Visit our website to book an eye exam and ask your optometrist about blue light-blocking glasses.

04/15/2024

We’re seeing more and more children with nearsightedness (myopia) these days. We take a high-tech approach to your child’s vision, designed with their long-term sight in mind. We do a quick, noninvasive scan to measure and track the length of their eye, a major contributing factor to myopia. Visit our website to learn more.

04/11/2024

When fresh powder beckons, don’t let fogged-up glasses ruin your run. The right eyewear can make all the difference on the ski hill. Visit us for prescription ski goggles or a contact lens exam and fitting so nothing gets in the way of seeing your way down the mountain.

04/09/2024

Are you tempted to rub your eyes while you're supposed to keep them glued to the road? Does light-sensitivity make night driving difficult? The sting of dry eyes can strike at the least opportune moment. We're here for the comfort and clarity of your vision. Visit our website to book an appointment so we can find solutions for your dry eyes.

04/08/2024

From the office to a lunch date, photochromic lenses transition seamlessly from clear to tinted as light conditions change. When your life has you popping in and out all day long, get the convenience of lenses that perform for you. Visit us and our eyewear specialists will help you find the right lenses for your life.

04/04/2024

Nearsightedness (myopia) tends to get worse throughout adolescence as the eyes grow. The higher the myopia prescription, the higher the risk of vision-threatening conditions like glaucoma and retinal detachment. You can protect your child's vision with myopia control. Learn about our methods of myopia control on our website and by booking an exam.

04/02/2024

Truth or Myth? ''An eye exam is just for getting your prescription updated.'' Myth! A comprehensive eye exam does measure your visual acuity, but it’s also essential for checking the health of your eyes. It’s the only way we can detect some eye diseases before they harm your vision. Visit our website to book your next eye exam.

04/01/2024

How well can you recognize pink eye (conjunctivitis)? It is a reddish inflammation of the white part (called the conjunctiva) of your eye. If you suspect someone in your home has pink eye, don’t share towels, pillows, or eye makeup until it’s resolved, as bacterial and viral pink eye are very infectious. If you suspect you have an eye infection, please contact us to book an appointment right away.

03/28/2024

We pride ourselves on making personal connections with our patients. And we always pair our friendly service with leading eye care technology so you’re getting optimal care from every exam. Book your next eye exam on our website.

03/26/2024

In our quest to get you the best possible vision and comfort from your contact lenses, we use leading technology. Visit our website to learn more about specialty contacts or book your appointment.

03/25/2024

We all see the world a little differently, but for those with color deficiency (a.k.a. color blindness), that’s especially true. Give us a call to learn more, or book an appointment on our website.

03/21/2024

When your eyes are irritated at the end of the workday, don’t blame it on too many video calls—you might be suffering from digital eye strain.
Uncomfortable eyes, blurred vision, and aching shoulders can all be related to screen time. It tends to be worse if you have uncorrected vision issues, including an outdated prescription. Visit our website to book an eye exam and let us find you relief.

Address

Black River Falls, WI

Opening Hours

Monday	7:15am - 5pm
Tuesday	7:15am - 5pm
Wednesday	7:15am - 5pm
Thursday	7:15am - 5pm

Telephone

+17152843111

Website

http://www.artofoptometry.com/

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