LensQuote

LensQuote is the leading solution for increasing in-office contact lens sales. Our web-based app help

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Bluffton, IN

Website

http://www.lensquote.com/

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Want your practice to be the top-listed Clinic in Bluffton?

Stop Losing Contact Lens Sales to Online

Yesterday’s approach to selling contacts is costing your practice and profiting online competitors. Today’s savvy patient expects upfront pricing and options. Lensquote meets the needs of today’s patient, leading to more annual supplies than you ever thought possible!

Give Patients Want They Want

There are three key pieces of information every patient wants before making a buying decision: their Prices, their Options, and their Value proposition (POV).

Imagine your comfort level if you were asked to buy a new TV in a store with only one option, no price label, and it wasn’t ‘on sale’. In this situation, you’re missing all 3 parts of the POV, making it very hard to buy that TV. Optometry offices make it hard for patients to want to buy contacts when they only ask a patient “Would you like to buy an annual supply today?”.

A Better Sales Presentation

An effective contact lens sales presentation should include all 3 of the POV elements:

Pricing - All pricing includes rebates, discounts, and insurance taken into account

Options - 6 months compared to an Annual Supply

Value Proposition - How much are they saving today by buying an Annual Supply?

What makes this even more difficult for a practice is that all of this information needs to be given to the patient before they’re asked to make a buying decision. If you give the patient this information after you’ve already asked them to buy, then they may have already chosen “I’ll buy 2 boxes” and your staff is left to be defensive. It’s like telling the patient “you’re wrong, now buy more please.” That almost never works!

Enter Lensquote, Your New Practice Tool

To overcome the fact that contact lens sales are complicated, the solution is quite simple--make your presentation visual! They say 80% of learning is visual, it turns out that sales is not much different. By giving the patient a professional-looking visual, they’re able to quickly understand their pricing, options, and value proposition to make a decision confidently. To make sure that staff are able to present the POV before asking the patient for the sale, we made Lensquote very fast and user-friendly. It only takes a few seconds to create a quote, while doing the same calculations by hand would take several minutes. When selling contacts, you’re now able to give patients the information that they want, when they want it, and presented the way that they need it.