Modern Chiropractic Mastery

05/28/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth.


Listeners will hear Dr. Johnson's personal journey of navigating the challenges of motherhood while managing a thriving practice, including the strategies she employed to ensure a smooth transition during maternity leave. The conversation highlights the importance of mentorship, financial planning, and the necessity of creating a supportive environment for associates who may not wish to pursue ownership themselves.


As they explore the impact of the Mastermind group, Dr. Johnson discusses how the community has empowered her to sharpen her skills, build confidence in public speaking, and create lasting connections with fellow chiropractors. Packed with valuable insights, this episode is perfect for chiropractors who want to push beyond their comfort zones, elevate their practices, and deliver even better care to their patients.

https://www.modernchiropracticmarketing.com/podcasts/477

05/21/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic." Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment, increasing student debt, and financial pressures on practitioners.

Listeners will gain insights into the financial equation affecting new chiropractors, including the stark contrast in student debt and income compared to previous decades. Dr. Christie emphasizes the importance of addressing these financial realities, advocating for reduced education costs and stronger business training in chiropractic schools. He also highlights the need for unity within the profession to enhance income opportunities for practitioners and improve the overall landscape of chiropractic care.

This episode is a call to action for chiropractors to engage in meaningful conversations about the future of their profession and to explore innovative solutions that can lead to sustainable growth. Whether you're a seasoned chiropractor or a student considering a career in chiropractic, this episode offers valuable perspectives on navigating the evolving challenges of the field.

https://www.modernchiropracticmarketing.com/podcasts/476

05/14/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to buy a practice.

Listeners will gain valuable insights as the Kulas reflect on their initial years in practice, the obstacles they encountered, and the growth they achieved. They emphasize the importance of resilience, teamwork, and maintaining a clear vision amidst adversity. The conversation dives into how their commitment to hard work and strategic choices has shaped their successful practice today.

This episode is a must-listen for chiropractors seeking inspiration and practical advice on overcoming challenges and achieving their professional goals!

https://www.modernchiropracticmarketing.com/podcasts/475

05/07/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve.

The conversation dives deep into the importance of having a well-structured, content-rich website that serves as a hub for potential patients. Darcy emphasizes the need for clinics to create specific pages for their services and conditions, ensuring that their website is not only informative but also optimized for AI search engines. She discusses the significance of using the right terminology and structure to improve visibility and engagement.

Listeners will learn about local SEO tactics, the impact of Google reviews, and how to effectively manage multi-location clinics. With practical advice on leveraging video content and crafting compelling narratives, this episode is packed with actionable strategies that chiropractors can implement to enhance their online presence.

For those looking to thrive in the ever-changing world of digital marketing, this episode is a must-listen!
https://www.modernchiropracticmarketing.com/podcasts/474

04/30/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of aligning expectations, fostering honest communication, and providing mentorship to create a thriving chiropractic environment.

Listeners will learn about the financial realities of practice ownership, the significance of business literacy for associates, and how to establish clear compensation structures. Dr. Christie also discusses the need for transparent communication regarding practice metrics and the role of professional development in building strong partnerships. With practical advice and real-world examples, this episode equips chiropractors with the tools to enhance their relationships and ultimately improve patient care.

https://www.modernchiropracticmarketing.com/podcasts/473

04/23/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin Isaksson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings.



Dr. Isaksson shares his journey from a chiropractic graduate to the president of FICS, highlighting the organization’s growth and its commitment to enhancing the quality of care for athletes. Dr. Nook reflects on his extensive experience in chiropractic and academia, discussing the evolution of sports chiropractic and its integration into the global sports community.



The episode also delves into the benefits of treating athletes at various events, the collaborative environment among healthcare professionals, and the personal fulfillment that comes from being part of a larger mission. Listeners will gain insights into how involvement with FICS can enhance their clinical skills, expand their professional network, and ultimately lead to greater satisfaction in their chiropractic careers.



For chiropractors looking to elevate their practice and make a meaningful impact in the world of sports, this episode is a must-listen!

https://www.modernchiropracticmarketing.com/podcasts/472

04/16/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.

Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropractor, expand team roles, and grow rehab and cash-based services while remaining in-network with insurance.

They discuss leadership through core values, delegation, and maintaining high standards, plus the importance of vision, patience, and sustainable growth over quick “launch” results.

https://www.modernchiropracticmarketing.com/podcasts/471

04/09/2026

Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert.

Dr. Christie recommends defining ideal patient psychographics before demographics, then selecting target groups prone to disc injuries and identifying offline and online congregation points to reach them. He also applies Donald Miller’s StoryBrand messaging model to disc-injured golfers, clarifying external, internal, and philosophical conflicts to craft compelling content and outreach.

Dr. Christie stresses that strong marketing must be matched by strong outcomes.

https://www.modernchiropracticmarketing.com/podcasts/470

04/02/2026

On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying committed to your path despite inevitable challenges.

Dr. Pesale reflects on the early days of building his practice—personally knocking on 3,200 doors over eight months and reaching more than 200 weekly visits within just four weeks. His story highlights the power of relentless work ethic, grassroots marketing, and evolving with modern digital strategies. He also shares a hard financial lesson from losing approximately $1.5 million during the 1999–2000 dot-com crash, underscoring the importance of diversification and steady, conservative financial planning.

Throughout the episode, key themes emerge: staying genuinely engaged with each patient, committing to lifelong learning (including advanced training and fellowship work), developing a clear niche, seeking mentorship, and building resilience.

https://www.modernchiropracticmarketing.com/podcasts/469

03/26/2026

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team.

Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results.

The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for ex*****on.

It’s a great listen to help you strategize for the remainder of 2026!

https://www.modernchiropracticmarketing.com/podcasts/465

03/23/2026

https://chiroup.com/blog/bridging-the-associate-owner-chiropractor-divide-creating-mutually-beneficial-relationships

Bridge the chiropractic associate-owner gap with strategies that create win-win relationships. Learn how clear expectations, fair compensation, mentorship, and financial sustainability help practice owners hire quality associates while empowering young chiropractors to grow, contribute, and thrive i