Health & Fitness Association

Health & Fitness Association On a mission to grow, promote, and protect the health & fitness industry around the world 🏋️🧘🌎

This week, HFA held its inaugural Sacramento Fly-In, uniting the fitness industry behind a single voice at California's ...
05/20/2026

This week, HFA held its inaugural Sacramento Fly-In, uniting the fitness industry behind a single voice at California's capitol!

We came with a clear agenda: modernizing cold spa regulations (AB 2330), lifting an outdated membership price cap (AB 2402), making employer fitness benefits tax-free (AB 2533), and pushing for commonsense PAGA reform.

Grateful for the legislators who showed up for this industry and the Californian members HFA serves — thank you, Assemblymember Mia Bonta, Assemblymember David Tangipa, and Assemblymember Heath Flora 👏

Physical activity is healthcare, and our advocacy this week showed up to prove it.

A new issue of is NOW LIVE ‼️ ⬇️ https://hubs.ly/Q04gRTtc0It's all about wellness... that sticky little term that's ev...
05/17/2026

A new issue of is NOW LIVE ‼️ ⬇️

https://hubs.ly/Q04gRTtc0

It's all about wellness... that sticky little term that's evolved from a peripheral buzzword into the fitness industry's central value proposition.

It's so core now, in fact, that those who don't keep up are going to get left behind.

In this issue, you'll find:

🏥 Case studies on two fitness facilities that are expertly integrating holistic health offerings
👩 Why women are driving the wellness movement, and how operators can tap into a market projected to exceed $75 billion in just eight years
🧠 How gyms are the most underrated mental health tool we have
🏃 An interview with the lead researcher on a groundbreaking Australian study, which has him calling on the medical community to prescribe exercise like medication
💊 Why exercise should be central to GLP-1 treatments — and what the WHO's first-ever GLP-1 guidelines mean for the fitness industry

Dive into these articles and more: https://hubs.ly/Q04gRTtc0

Our Senior Manager of Government Affairs joined the Michigan Moves Coalition this week for their Day at the Capitol, whe...
05/14/2026

Our Senior Manager of Government Affairs joined the Michigan Moves Coalition this week for their Day at the Capitol, where collectively we urged legislators to adopt the Michigan Physical Activity Plan 🏃‍♀️

This plan serves as a statewide roadmap for active living, aiming to increase physical activity across the entire population!

They had an incredible start to the day, with over 400 kids working out on the Capitol lawn to raise awareness of May as Physical Fitness and Sports Month.

They were joined by P.E. teachers and even "Big Lug," the mascot for the local minor league baseball team 😁

Women are disproportionately affected by Alzheimer's, making up nearly two-thirds of the more than 6 million Americans l...
05/13/2026

Women are disproportionately affected by Alzheimer's, making up nearly two-thirds of the more than 6 million Americans living with the disease, according to the Alzheimer's Association

This , we’re highlighting the power of physical activity for brain health 🧠💪

Research shows that consistent movement increases oxygen flow to the brain and strengthens vital neural connections, significantly lowering the risk of cognitive decline and making physical activity a primary pillar of Alzheimer’s prevention!

Because the most effective "preventive care" happens long before a hospital visit, fitness facilities are on the front lines of this fight. Gyms, studios, and wellness spaces provide the structured environment and community support needed to turn clinical research into a life-saving daily habit.

Science tells us movement protects the mind, and fitness facilities are where that science becomes lifestyle.

Physical activity is one of the most proven forms of preventive healthcare, yet one of the most underfunded. In this op...
05/10/2026

Physical activity is one of the most proven forms of preventive healthcare, yet one of the most underfunded.

In this op-ed, our Chief of Staff makes the case that Washington doesn't need to invent a new solution to the healthcare crisis... It just needs to scale one that already exists ➡️ https://hubs.ly/Q04f-1330

05/06/2026

The evidence for physical activity as preventive medicine is abundant. But federal policy to help increase access and integrate physical activity into the healthcare continuum isn't there yet...

That's why this year's HFA Fly-In & Advocacy Summit is uniquely designed as a strategic positioning effort to elevate the industry’s role in national health policy.

Our goal is to bring the industry's top executives to Capitol Hill to demonstrate to Congress how the fitness industry can be a key player in helping solve this nation's health and cost challenges.

Federal policy is beginning to move in the right direction. But recognizing the importance of physical activity and actually modernizing the systems to deliver it at scale are two very different things.

🎥 Watch the video. Then join us in advocating for modernized systems to integrate physical activity into healthcare at scale: https://www.healthandfitness.org/events/flyin-2026/

05/05/2026

Ever wonder why certain gym equipment collects dust while members wait in line for others?

‪.tech is solving that👇

Their non-invasive sensor technology tracks real-time equipment usage and occupancy across your entire gym floor, giving managers the data they need to actually optimize their space.

Co-founder and CEO Angel Mendoza took home the top prize as winner of Pitch Fest at , where he pitched this idea to a room full of fitness industry leaders and investors.

If you want to see the next big thing in fitness tech before it blows up, Pitch Fest will be back next year at The HFA Show 2027 in Las Vegas.

We're thrilled to welcome four brands into the fold as new members of the Health & Fitness Association!Join us in celebr...
05/05/2026

We're thrilled to welcome four brands into the fold as new members of the Health & Fitness Association!

Join us in celebrating The EDGE Sports & Fitness, Atairos, Kisi, and Club OS as our newest club and industry partner members 👏

05/04/2026

Could the government help pay for your gym membership?

With legislation creating a physical activity tax incentive, they could 😲

HFA has introduced that very physical activity tax incentive bill in seven states this year: California, New York, New Jersey, Pennsylvania, Ohio, West Virginia, and Massachusetts.

This bill operates through the state income tax code in one of three ways:

📉 Income tax deductions — reducing taxable income by the amount spent on physical activity
✅ Tax credits — a direct dollar-for-dollar reduction in state taxes owed
🚫 Tax exclusions — exempting fitness membership costs from taxable income entirely

If you want to get involved, visit the HFA Advocacy Action Center (linked in our bio) to track progress in your state, contact your legislator in support of this bill, or reach out to our advocacy team to see how else you can support this legislation!

05/01/2026

May is National Physical Fitness and Sports Month, and our team plans to fully celebrate the power of physical activity this month 💪

Because physical activity isn't just good fun; it's one of the most powerful tools we have for preventing chronic disease, supporting mental health, and building healthy, happy communities.

We asked our team how they stay active, and the answers did not disappoint 🏃‍♀️🧘‍♂️🚴

How do YOU plan to this month? Let us know in the comments!

Myzone

04/28/2026

hosted its first-ever Pitch Fest this year... where our iconic trade show floor meets a Shark-Tank-esque pitching event.

We gave 16 early-stage companies two minutes to pitch their business ideas to industry leaders, and the crowd got to vote on a winner 😎

This year's champion? .tech

Their sensor-powered tech tracks real-time equipment usage and occupancy across gym facilities, giving operators the data to run smarter, leaner clubs.

We'll see you for the next fest at 🏆

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