Health & Fitness Association

Health & Fitness Association On a mission to grow, promote, and protect the health & fitness industry around the world 🏋️🧘🌎

03/24/2026

Looking for benchmarking data that is specific to your business model (HVLP, mid-priced, premium, or boutique/studio)?

Unlike many fitness industry benchmarking initiatives, our annual survey delivers insights tailored to your specific model, ensuring you can make more relevant and meaningful comparisons.

By contributing to our 2026 Fitness Industry Data Survey, operators will receive two complementary research products: the 2026 Fitness Industry Benchmarking Report and the 2026 HFA Global Report.

Participation also provides:

→ A confidential Company Performance Report (CPR) benchmarking your operational and financial performance against relevant peer groups
→ Segment-specific insights aligned with your facility type, size, and pricing model
→ A global view of the industry, including market size, participation, and leading operators
→ Stronger industry advocacy, powered by robust, operator-contributed data

Learn more and start the survey today: https://hubs.ly/Q0483L5q0

Have you ever wondered what's happening behind-the-scenes during the health & fitness industry's biggest event of the ye...
03/23/2026

Have you ever wondered what's happening behind-the-scenes during the health & fitness industry's biggest event of the year?

is brought to life with a lot of rehearsals, early mornings, long days, last-minute errands, and the labor of people who love bringing you an event that knocks your socks off.

Pictured you'll see:

🎤 Our CEO & President, Liz Clark, rehearsing her mainstage speech
📸 Our event photographer arranging the former HFA/IHRSA board chairmen for a group photo
🏋️ A panoramic of the show floor as it's being set up (we couldn't even fit the whole floor in one pano!)
💄 A peek into the green room, where Liz, the keynote speakers, and other personnel gather to prep before stepping onto the mainstage
💼 Our COO, Brandon Partridge, rolling up before the sun was up with materials for the on-site board meeting that happens before the show
🤩 Our comms and AV team behind the curtain curating an immersive experience for attendees

We love bringing this event to 10,000 of you every year, and we've already got our sights set on an even bigger and better show in Las Vegas in 2027!

Your website should be your hardest-working team member.Our newest Best Practices article outlines simple, effective way...
03/22/2026

Your website should be your hardest-working team member.

Our newest Best Practices article outlines simple, effective ways to improve your website experience, increase engagement, and turn more visitors into members.

👉 Take a look:
https://hubs.ly/Q047QF0V0

What a week! Thank you to everyone who came out to San Diego for 👏 Your knowledge, your innovation, your presence, and...
03/20/2026

What a week! Thank you to everyone who came out to San Diego for 👏

Your knowledge, your innovation, your presence, and that energy you can find only when all of the industry is gathered under one roof is what makes this show so special, year after year.

👀 Swipe to see some of our favorite moments from this week

03/19/2026

And just like that, another year of is in the books!

If you thought the energy peaked on day two, the third and final day proved that community is truly in a league of its own.

We’re leaving the floor feeling inspired, exhausted (in the best way), and already counting down the days until next time.

We closed things out with some incredible final sessions and one last lap around the floor to catch all the innovations we missed.

The big question is... what was your # 1 "can’t-miss" takeaway from the week?

Let us know in the comments! 👇

That’s a wrap on the final day of ! The energy this year has been absolutely electric, and today was the perfect end to...
03/19/2026

That’s a wrap on the final day of ! The energy this year has been absolutely electric, and today was the perfect end to an incredible week.

Swipe to see some of our favorite moments from the day, including early morning workout classes, a packed trade show floor, and Apolo Ohno's keynote session, which was sponsored by ROR.

Mark your calendar for March 10–12, 2027, when The HFA Show heads to the Mandalay Bay in Las Vegas!

03/18/2026

THIS is the energy we wait all year for. And yet somehow, every year, it’s even better than we could have imagined 🤩

Over 8,000 attendees showed UP and showed OUT for the second day of (aka the first day of the trade show floor).

Plus, we got a fantastic keynote from Jesse Itzler (sponsored by Matrix Fitness).

We want to know...what is your favorite thing you saw on the show floor? ⬇️

Day two of always brings the nostalgic energy that’s the reason so many people return to the show year after year… the...
03/18/2026

Day two of always brings the nostalgic energy that’s the reason so many people return to the show year after year… the buzz you get only when you’re surrounded by thousands of people with a shared sense of drive and passion for an industry that changes lives.

The second day rolled out some attendee favorites: morning exercise classes, the annual financial panel, and of course, the opening of the trade show floor.

Swipe through to catch some of the best moments from today’s education, the show floor, and the people bringing this event to life (you: the attendees, sponsors, exhibitors, and speakers!)

See more of today’s highlights: https://hubs.ly/Q047grr50

Most attendees of The HFA Show come to learn what’s trending so they can follow along.But our Board Chair, Luke Carlson,...
03/17/2026

Most attendees of The HFA Show come to learn what’s trending so they can follow along.

But our Board Chair, Luke Carlson, says the opposite approach might actually be more valuable…

“Pay attention, take notes, talk to everyone, understand where the industry is headed—and then step back and ask, ‘How do we build a business that is meaningfully different from all of this?’”

That strategic thought process is what day one of kicked off for attendees.

The day focused solely on education, as the trade show floor gets its final touches behind the scenes before opening on Tuesday.

So, if you aren’t thinking about Luke’s advice yet, now’s the time to start.

Take that mindset into days two and three.

Pay attention to what everyone is talking about, what everyone is doing… and then take it home and figure out how you can do it differently.

According to Luke, THAT is the strategic gift of The HFA Show: seeing the direction of the industry, so you can intentionally chart your own.

Click here to read our chair’s plan to get the most out of The HFA Show: https://hubs.ly/Q0471D3z0

Tonight, we inducted 8 individuals into the second class of the Health & Fitness Hall of Fame: Joe Cirulli, Annbeth Esch...
03/16/2026

Tonight, we inducted 8 individuals into the second class of the Health & Fitness Hall of Fame: Joe Cirulli, Annbeth Eschbach, Jack LaLanne, Elaine LaLanne, Gale Landers, Phillip Mills, Dave Mortensen, and Chuck Runyon.

It’s such an honor to celebrate these industry pioneers who have shaped the world of health and fitness and changed thousands of lives.

Plus, we got to party with Elaine LaLanne alongside many of her cherished friends and colleagues as we celebrated her 100th birthday!

This year’s inductees joined the ranks alongside last year’s inaugural class, which includes Rick Caro, Dr. Kenneth Cooper, Red Lerille, Julie Main, John McCarthy, and Augie Nieto.

Thank you to Bay Club for being the generous sponsor of this event!

The HFA team is on the ground in San Diego and hard at work putting together the final touches for , which kicks off on...
03/15/2026

The HFA team is on the ground in San Diego and hard at work putting together the final touches for , which kicks off on Sunday with our second annual Health & Fitness Hall of Fame!

Now is your time to download the HFA app, check the schedule, and start planning how you want to spend your packed days at the show.

If you’re not attending, we’ll miss you. But! You can follow along with the show on the live page of , where you can check back daily for updates on the event ⬇️

https://www.healthandfitnessbusiness.org/mar2026/the-hfa-show-dailys

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Telephone

+16177373323

Website

https://linkin.bio/hfa

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