"Leading the Conversation"
The primary purpose of WAP is to create uniformity and continuity of messaging among subluxation-based family and pediatric chiropractors. It is all about impact, multiplicity, and widely sharing vital information in a uniform and easily understandable way. Our communications are primarily focused on pediatrics and family wellness, and are designed to be congruent with
the chiropractic philosophy of treating the root cause, rather than simply treating symptoms. Perhaps most important, these products are designed to โmeet the patient where theyโre at.โ Rather than trying to push chiropractic jargon and science as the leading message,the products use terms that are simple, consistent, and easily understandable from a patientโs perspective.
