02/23/2026
🎤 MAHE Keynote Presenter:
Dr. Cliff Olson, AuD
Clinic Owner | Content Creator | International Speaker
Dr. Cliff Olson is one of the most recognized voices in modern hearing healthcare—known for challenging the status quo and advocating for evidence-based, patient-centered Best Practices. He earned his Doctorate in Audiology from the University of Illinois at Urbana-Champaign in 2016 and founded Applied Hearing Solutions in Phoenix, Arizona in 2017. His clinic operates as private-pay only, with a deliberate focus on comprehensive audiologic care delivered through a Person-Centered approach.
Dr. Olson is widely known to consumers and professionals alike through his educational YouTube channel, Dr. Cliff AuD, where he empowers patients to seek professional care and helps clinicians elevate standards across the industry. In 2019, he founded the HearingUp Provider Network, connecting patients nationwide with clinics committed to high-quality Best Practice care.
At MAHE 2026, Dr. Cliff brings two thought-provoking sessions plus participation in a Young Professionals Panel, offering both big-picture insight and practical direction for the future of hearing healthcare.
🎧 Keynote Session #1
The Death of Hearing Aid Clinics
This data-driven keynote examines the growing divide within the hearing care industry as competitive pressures, consolidation, and alternative care models reshape private practice. Attendees will explore why some clinics are thriving while others struggle—based largely on the clinical and business models they choose to follow.
Using current industry data, Dr. Olson contrasts evidence-based Clinical Best Practices with minimum fitting standards, challenging participants to critically evaluate where their own practices fall—and what that means for long-term sustainability and patient outcomes.
🎧 Session #2
How to Become a Best Practice Clinic
This session shifts from diagnosis to action. Dr. Olson breaks down practical, high-impact strategies for adopting comprehensive audiologic Best Practices—without requiring a full operational overhaul.
Attendees will learn how Best Practices can be efficiently integrated across clinical care, front-desk interactions, and ethical marketing, helping clinics improve consistency, differentiate themselves, and deliver higher-value care in an increasingly competitive environment.
🎯 Learner Outcomes:
After this course, participants will be able to:
👉Implement the four core categories of Best Practices
👉Choose which Best Practices will have the greatest impact on patient treatment outcomes
👉Identify ways to incorporate Best Practices into existing clinic workflows
🔥 Bonus Feature
Young Professionals Panel with Dr. Cliff Olson
In addition to his keynote sessions, Dr. Olson will participate in a Young Professionals Panel, engaging the next generation of hearing care leaders in candid conversation about Best Practices, professional growth, and the future of the industry, along with weighing in on "What Nobody Told Us" as young professionals in the hearing industry.
🔑 Whether you’re a seasoned clinic owner, an emerging professional, or somewhere in between—Dr. Cliff Olson’s sessions are the cornerstone of MAHE 2026. Bold, honest, and forward-thinking, this is content that challenges, clarifies, and calls the profession higher.
