11/21/2025
Did you know that during the era of the Black Death in the 14th century, people believed that disease spread via “bad air” (miasma) and responded by burning herbs and incense in their homes and public spaces. For example, fumigations with fragrant materials were common in cities—people burned herbs, plants and wood in the hope of clearing “wicked airs.”
While they didn’t understand germ theory, that very act of burning botanicals may have had an overlooked benefit: reducing airborne microbes. In one 2007 study published in Journal of Ethnopharmacology, researchers found that “medicinal smoke” from a mix of wood and odoriferous herbs in a closed room reduced airborne bacterial counts by over 94 % after a one-hour treatment.
Further research into the genus Salvia (sage) shows that many of its species contain compounds with antibacterial and antiviral properties, thanks to chemicals like rosmarinic acid, carnosic acid and components of the essential oil.
Here’s how I bring that into my space:
In my studio and home, I gently burn sage as part of a mindful ritual—not just for spirituality but also for creating an atmosphere of clearer, lighter air as we flow into cold-&-flu season.
I invite you to bring this into your own home: use sage intentionally, allow the smoke to waft through the corners of a room, open a window when you’re done, and let the ritual be both energetic and practical.
With Small Business Saturday coming up and the colder months ahead, I’ve got plenty of sage bundles in stock if you want to restock your ritual kit, support local business, or gift someone a mindful home-cleansing tool.
👉 If you’re drawn to the intersection of ritual + wellness, consider grabbing one early.
💡 Note: If you or someone in your home has asthma or respiratory sensitivities, take care with any smoke-based ritual and ensure good ventilation.