PT Clinic Metrics

12/11/2025

Most PT clinic owners I talk to are doing the same thing at year-end:

- Handing everything to their accountant

- Waiting to be told “how they did”

- Hoping next year will somehow be better

The problem is, by the time you get that information, it’s too late to change anything.

If you want 2026 to be more profitable and less stressful, there are a few numbers worth looking at now, not six months from now.

I wrote a new article that breaks down:

1. Why cancellations, revenue per visit, and profit are the 3 levers that matter most

2. How to check them (without needing an MBA or a fancy dashboard)

3. How to turn them into a focused plan for Q1 2026

If you’re a PT clinic owner and you’ve been feeling “busy but stuck”, I think this will really help:

👉 Read it here:

Learn the 3 key numbers PT clinic owners must review at year-end to boost profit in 2026—without burning out. Get a clear 90-day plan and free strategy call.

12/09/2025

A lot of PT clinic owners won’t say this out loud:

💬 “I’m scared to grow.
What if I hire, or move to a bigger space… and then I can’t keep it going?”

So you stay where you are:

Busy.
Stressed.
Never quite taking home what you hoped you would.

The problem isn’t that you don’t care or aren’t working hard. The problem is that growth feels like a gamble when you don’t fully trust your numbers.

🗞️ My new article is written exactly for that:

It walks through the 3 clinic metrics that make growth feel safer and more predictable

It shows you how to check them in 30–60 minutes

And it helps you turn them into a 90-day profit plan for 2026

You can read it here:
https://ptclinicmetrics.com/post/profitable-pt-clinic-2026

And if you’d like me to walk you through this for your clinic, you can book a FREE 2026 Profit Strategy Call with me (normally a $997 session) here: https://ptclinicmetrics.com/strategy-call-997

Learn the 3 key numbers PT clinic owners must review at year-end to boost profit in 2026—without burning out. Get a clear 90-day plan and free strategy call.

12/04/2025

If you only have 30–60 minutes before the year ends, look at these 3 numbers in your clinic:

1️⃣ Cancellation rate – How many visits never happened?
2️⃣ Revenue per visit – What is each visit actually worth?
3️⃣ Profit – Not just revenue. What’s left after everyone else is paid?

You don’t need a fancy dashboard.

Pull the data you have, write it on a whiteboard, and ask one question:

👉 “If this doesn’t change in 2026, will I be okay?”

That one question has led to some of the biggest breakthroughs in my own clinics.

If you’re not okay with your answer, send me a DM with “numbers” and I’ll help you outline what to look at next.

Or click here to book a FREE (usually $997) Year-End Strategy Call and we’ll walk through it together: https://ptclinicmetrics.com/strategy-call-997

12/02/2025

Most PT clinic owners wait until tax time to see “how they did.”

By then, the missed profit can’t be fixed.

At the end of every year, I block one hour to review four numbers in my clinics:

Referrals
Cancellations
Revenue per visit
Profit

It’s the exact process that helped me grow a $5,000 startup into multi-location, multi-million dollar clinics.

For a limited time, I’m opening 10 FREE Year-End Strategy Calls (normally $997) to help PT owners do the same.

👉 Book your free call here: https://ptclinicmetrics.com/strategy-call-997

11/29/2025

PT clinic owners: Are you actually ready for 2026?

I don’t mean:
“We’re busy.”
“We’ve got good word of mouth.”
“My accountant said we did fine.”

I mean:
👉 Do you know your real numbers from 2025?
👉 Do you know where profit leaked this year?
👉 Do you have a clear, written plan to make 2026 more profitable without you working more hours?

Most PT clinic owners roll into January hoping next year will “just be better.”

But hope isn't a strategy.

Every year, I sit down with my own clinics and review:

Referrals

Cancellations

Revenue per visit

Profit

From there, I build a simple plan for the year ahead.
That’s how I turned a $5,000 startup into multi-location, multi-million dollar clinics.

So before 2025 disappears in holiday chaos, ask yourself honestly:

“If I keep running my clinic the same way next year…
will I be happy with the result?”

If the answer is anything but a confident yes, now is the time to fix it — not next tax season.

👉 If you want help reviewing your numbers and building a focused plan for 2026, you can grab one of my FREE Year-End Strategy Calls here (usually $997): https://ptclinicmetrics.com/strategy-call-997

11/24/2025

I used to wrestle with this...

How do you stay true to why you became a PT — to help people — while also running a business that actually makes money?

For a long time, I thought the two couldn’t exist together.

If I raised my rates or focused on profitability, it somehow felt like I was letting my patients down.

But here’s what I’ve come to realize:

Profit isn’t about greed.
It’s about having the capacity to serve more people, support your staff, and deliver better care — consistently.

A struggling clinic helps no one.
A profitable clinic creates stability, jobs, and long-term impact.

That’s not unethical. That’s leadership.

If you’re ready to build a clinic next year that’s both mission-driven and financially strong, let’s talk.
📅 Book a free strategy call with me here: https://ptclinicmetrics.com/strategy-call

Talk soon,

Andrew

11/20/2025

I used to feel a little guilty thinking about money in the same sentence as patient care.
I became a PT because I loved helping people... watching someone walk without pain again, and seeing them get back to what they love.

But here’s what I’ve learned after years of running clinics: 👇

When you have financial peace, you actually help more people!

Because you’re not running on fumes.

You’re not stressed about payroll.

You’re not second-guessing whether to hire that next therapist or invest in new equipment.

You can show up for your patients fully because you finally have a business that supports you, not drains you!

That’s the goal.

No more hustle, but a healthy, profitable clinic that gives you the freedom to focus on what you do best.

If you’re ready to build that kind of clinic, let’s talk on a free strategy call and get you there: https://ptclinicmetrics.com/strategy-call

11/18/2025

I used to hand everything to my bookkeeper at year-end and move on.

If there was money in the account, I figured we were doing fine.

Looking back, I realize how blind I was to what those numbers were actually trying to tell me.

I didn’t know which payers were dragging us down, which therapists were fully booked but underpaid, or how much money we were losing on no-shows that never got rebooked.

When I finally sat down and started reading the reports myself — not just looking at them, but understanding them — it changed everything.

I could see where the effort was paying off, and where we were just spinning our wheels.

That’s what I want for other clinic owners — not to become accountants, but to have enough clarity to make smarter choices and feel more in control.

Before December gets away from you, take an hour to really look at your numbers. You’ll be surprised how much they reveal!!

And if you’d like help breaking it down — or turning what you find into a simple, realistic plan for 2026 — I’ll walk you through it step by step!

📅 Book a free strategy call here: https://ptclinicmetrics.com/strategy-call

Looking forward to talking with you. If you have any questions, just send me a message or comment below!

Best,

Andrew

11/18/2025

❗️Attention Smart Clinic Owners ❗️

Most PT clinic owners wait until tax season to “see how they did.”

❌ By then, it’s too late… the leaks are gone, the year’s over, and the missed profit can’t be fixed. ❌

I’ve seen it happen hundreds of times in the clinics I coach.

I’m Andrew Vertson, founder of Intecore Physical Therapy — multi-location, multi-million dollar clinics I built from scratch — and PT Clinic Metrics, where I help other owners like you take control and build profitable, predictable businesses.

At the end of every year, I block time to review my key numbers: referrals, cancellations, revenue per visit, and profit — and use them to plan the next year.

👉 It’s the exact process that turned my first $5,000 clinic into a multi-million dollar business.

For a limited time, I’m opening just 10 FREE Year-End Strategy Calls (normally $997) to help smart clinic owners plan for a more profitable 2026.

On this 1:1 call, we’ll:
✅ Review your 2025 performance and metrics
✅ Identify your biggest profit leaks
✅ Build a focused plan for a stronger, more profitable 2026

These calls fill fast every year, once they’re gone, they’re gone until next November.

👉 Book your free strategy call now if you want to make 2026 your most profitable year yet: https://ptclinicmetrics.com/stragtegy-call-99

11/13/2025

I used to hand everything to my bookkeeper at year-end and move on.

If there was money in the account, I called it a good year.

But those numbers actually tell a story - one that shows you where to double down and where to stop wasting energy.

Before the end of the year gets away from you, take an hour to really look at your numbers. They’ll tell you exactly what worked and what didn’t.

And if you want help making sense of what you see, or turning those insights into a simple plan for next year, I’m happy to walk through it with you.

📅 Book a free strategy call here: https://ptclinicmetrics.com/strategy-call

11/11/2025

Most clinics lose thousands each year without realizing it.

Not because they’re not busy, but because money quietly slips through the cracks.

Denials that never get followed up.
Low-paying contracts that never get revisited.
No-shows that never get rebooked.

It all adds up.

With a few small tweaks, you can finish this year stronger — and start next year without playing catch-up.

Here are 5 quick wins that move the needle fast:

1️⃣ Review denied claims — and re-submit the easy fixes.
2️⃣ Revisit payer contracts — small rate changes compound fast.
3️⃣ Get on top of no-shows — one missed visit a day is a full week of revenue gone.
4️⃣ Double down on what’s working in your marketing — not everything needs a full reset.
5️⃣ Track your numbers weekly — visibility changes everything.

Clean up a few of these now and you’ll feel the difference before the year’s over.

Learn more here: https://ptclinicmetrics.com/post/physical-therapy-billing

10/30/2025

I see two common blind spots in clinics:

1️⃣ They don’t know their numbers.
2️⃣ They don’t train their front desk.

One without the other = wasted money.

Because the truth is this:

Tracking your numbers tells you where the leaks are so you can act on them quick.

And unfortunately for most clinics, the front desk conversation is usually where the leaks usually start.

That’s why marketing, metrics, and sales can’t live in silos.

You need all three working together.

Big credit to Jerry Durham for reminding the industry that the front desk is the most valuable sales team you’ll ever have!!

If you don’t know your numbers, you’re guessing.

Grab the weekly stat sheet I've been using for years in my own clinics and find out where you’re leaking money - it's yours for FREE: https://ptclinicmetrics.com/clinic-stat-sheet