Real Food Brands

Real Food Brands Helping natural food & farm brands shake up shopping carts! Listen to the podcast to build a meaningful & memorable brand.

05/02/2026

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For most of our lives, success is defined for us.Then suddenly, as business owners, we’re the ones who have to (get to!)...
04/29/2026

For most of our lives, success is defined for us.
Then suddenly, as business owners, we’re the ones who have to (get to!) define it.

And if we don’t, we start chasing someone else’s version of success.

That’s what this episode is about—and how working towards our own version of success can show up in our decisions every day.

🎧 Ep. 184 is live:
Are You Building Your Food Business Around YOUR Version of Success?

📩 Join my newsletter list for this Friday’s email to start defining YOUR version of success (link in bio)

Can’t wait to hear your thoughts on this topic!

I should’ve put it in the tiny cart, but it’s too good not to share anyway! 🛒You’ll hear more on the podcast at some poi...
04/29/2026

I should’ve put it in the tiny cart, but it’s too good not to share anyway! 🛒

You’ll hear more on the podcast at some point when we can get an episode scheduled, but in the meantime I am so happy for Yasmeen and Lance in this next evolution of 🦬☀️

They embraced my brand strategy process and ran with it. The vision was always powerful. We just needed to refine it a bit and unlock a few things to fully bring it to life.

Talk about rally cry… go to their IG page and you’ll see what I mean. Our choices DO matter, every day.

In terms of visual branding, while the original yellow version on the left popped, it didn’t communicate a lot of the key things that makes the brand stand out. The 2.0 packaging work with their designer nailed it!

I invite you to follow along with them here on IG while they roll out their brand refresh and new ROC product. 👏

If you’re ready to prioritize all your ideas and add clarity to your brand decisions, DM me to set up an intro call.

That’s a BTS picture of me in our virtual recording studio, . Might not look fancy, but it works well! 🎙️Podcast questi...
04/27/2026

That’s a BTS picture of me in our virtual recording studio, . Might not look fancy, but it works well!

🎙️Podcast question… what decisions are you working on making related to your business?

Clint and I want to help you make aligned decisions…grounded in your strategy, with a plan that keeps you moving closer to reaching your vision every day.

You can comment or DM me, but I would love to know what’s on your mind.

I believe that most of the time we don’t need more ideas we need a process to help us organize and prioritize the ones we have (with a little bit of outside perspective added in as needed).

Interested to hear what’s on your mind right now!

Need to queue up some podcasts for your workouts, production time, or drives this week? Here are 5 of our most recent ep...
04/27/2026

Need to queue up some podcasts for your workouts, production time, or drives this week?

Here are 5 of our most recent episodes - OR - check out the Spotify Playlists I created (link in bio or comment and I’ll send to you) to cover different food business topics, including Brand Strategy, Sales, Founder interviews, Operations, etc.

🛒 What has been your favorite topic I/we have covered so far?

—————
📧 Join my newsletter for ways to turn your ideas into aligned action - build a brand that adds value! Link in bio.

04/22/2026

This was such a fun podcast episode/ conversation, and I can’t wait to hear what you think…

Do you think some brands are just lucky or do you think it’s about having a strategy and being prepared to take advantage of opportunities?

🎧 Ep 183 of The Food Business Marketing Podcast is now available on your favorite podcast app. Take a listen and sign up to get more insights in my weekly newsletter.

👏Cannot wait for the first in person Naturally Wisconsin Naturally Rising Pitch Slam - if you’re near Madison, WI please...
04/22/2026

👏Cannot wait for the first in person Naturally Wisconsin Naturally Rising Pitch Slam - if you’re near Madison, WI please join us to cheer on the finalists.

Not sure if you’ll know anyone? It is a great group of people — and you will know me!

See details in original post below.

A big congratulations to tallow.chips






And thanks to for hosting!

Repost from
・・・
🌿 Meet our 2026 Naturally Rising finalists
These six emerging CPG brands are taking the stage on May 14 at 3 PM CT at Fortune Favors, where they’ll pitch live, answer questions from our judges, and compete for the chance to advance to the national stage.

Come support these founders, discover what’s next in consumer goods, and connect with the Wisconsin CPG community.

🎟️ Space is limited. Registration required.
👉 RSVP now to join us: https://zurl.co/Gsmw8

04/21/2026

It’s Tiny Cart Tuesday! I’m currently a little obsessed with .desserts - one from a product benefit standpoint (pudding with natural fiber and protein?!) and the other from a ran strategy/launched standpoint. Take a listen to hear more.

I’d love to hear what you think…

Do you think a healthier dessert brand has more credibility when there’s a holistic nutritionist creating the product + education around the brand?

I do, especially after talking with her…but I wonder what you think?

Do you ever find yourself staying safe in the “second row” of things? It’s time to channel your FRONT ROW ENERGY! ⚡️👏Qu...
04/18/2026

Do you ever find yourself staying safe in the “second row” of things? It’s time to channel your FRONT ROW ENERGY! ⚡️👏

Quick story from this AM…
I always reserve a spot in the second row of my spin class (thanks .life for so many awesome classes!) Today I signed up late and got put in the back.

So I waited until I could see what spots were open bc of no-shows. It was either stay in the way back (boring!) or move to the front row middle…directly in front of the instructor.

It’s sort of a thing that the front row people know what they’re doing and other people can follow along since the instructor is facing the other direction.

Guess what…I DO know what I’m doing, and I’ve been doing spin class for years. I am not sure why I was staying in the second row.

With a push, today was the day I channeled my “front row energy” — and the cool thing is that I settled right in. I felt at home next to a class friend.

I had to share this AHA moment because I wonder how many times we all stay in the second row because it’s comfortable.

Find a friend who already believes in you (I do!) and move to the front row. It’s so much fun here!! 🚴🏼‍♀️

➡️ I’m wondering if you have any stories like this where you wonder why you didn’t go for it sooner?

Most people think of their brand as a marketing tool, but it can actually help improve your marketing AND your margin…wh...
04/16/2026

Most people think of their brand as a marketing tool, but it can actually help improve your marketing AND your margin…while adding value to your brand every day.

A few outcomes of building a brand:

✔️ less price sensitivity
✔️ increased loyalty
✔️ faster decisions
✔️ more awareness/recognition
✔️ more aligned teams
✔️ less rework/wasted time and money
…and more

In this week’s podcast episode ( #182) I’m sharing highlights from a webinar I gave for the Food Finance Institute on this idea:

👉 Your brand should add value across your business—not just marketing and not just when you sell.

If things have been feeling a little scattered or harder than they should…this might be the missing piece!

🎧 Listen to the episode (link in bio or DM me).

💭 Food for Thought:
Where are you seeing the most rework in your business right now?

📧 Join my email list for more how to put this into action.

Thanks for listening!

04/15/2026

Do you think of your brand as a marketing exercise or one of your business’ best assets to drive efficiency and effectiveness across everything you do?

You can hear more about this in episode 182 of The Food Business Marketing Podcast this week!

04/15/2026

Thanks to my Naturally Network board member friend Jean, I met David and Kai from Reprise at a Naturally New England + Naturally New York mingle event Expo West.

I’m so glad I did because I am a fan of the brand both as a food brand strategist and now as a new user! Watch this quick video to see what I think they are doing so well.

The other thing I’ll add is that they are very engaging to talk with, which really is a key opportunity to bring your brand to life with everyone you meet!

Have you used traditional Chinese medicine in your health routine?

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