Real Food Brands

03/08/2026

— sharing because I was so excited to see this and hope you will be too! See you there?

・・・
🎬 Film Screening: Organic Rising — Wisconsin Premiere!

March 21, 2026 2:00 PM - 5:30 PM

Join us for a special screening of the award-winning documentary Organic Rising — a feature-length film that demystifies organic agriculture by contrasting chemical-intensive farming with organic systems and unpacking what the USDA Organic label really means.

🌾 Wisconsin Organic Industry Panel:
The afternoon begins with a Wisconsin organic food system panel featuring:

Noreen Mucha (Wisconsin Organics) — consumer-focused overview of USDA National Organic Program (NOP) standards

Paul Maggio (Starry Nights Farm)

Liz Lyon (Gwenyn Hill Organic Farm)

David Payne (Potter’s Crackers)

🧀 Organic Food & Local Vendors:
Enjoy Wisconsin-produced organic snacks and beverages included with your entrance fee! Local organic vendors will also be onsite offering certified organic samples and products for purchase.

🎟️ Registration:
Advance registration appreciated, but walk-ins are welcome!
Admission: $8 — proceeds support Wisconsin local food system initiatives.
👉 Register here: https://business.wisconsinfarmersunion.com/ap/Events/Register/qWFRDO4hkCQCe

🌱 Learn More:

Organic Rising Film: organicrisingfilm.com

Gwenyn Hill Organic Farm: gwenynhillfarm.com

Starry Nights Farm: starrynightsfarm.com

Potter’s Crackers: potterscrackers.com

Wisconsin Organics: wisconsinorganicagriculture.org

🌿 Come watch, learn, and connect with Wisconsin’s growing organic community!

03/07/2026

Last message before leaving …but will back track to share so many more insights, booths, Naturally Network updates, etc. I’ll go beyond trends and focus on observations related to event marketing and strategy that can help you for your next events.

Stay tuned for podcast updates also!

More motivated than ever to shake up shopping carts together! 🛒🛒🛒🛒

03/05/2026

Sometimes things don’t go to plan - and then you create a better plan. Have you had that happen?

It hasn’t been working well to record interviews on the floor as I had planned (SO loud even with good little mics!), but plan B will actually work out even better.

In the meantime, here are some of the fantastic things from the show floor from new products to new connections.

This is not just a job to me. It’s a mission to shake up shopping carts and help more people get access to real food. Feeling progress on both! 🛒

03/04/2026

Join us tomorrow night for the Midwest & Mountain Mingle! You’ll find new friends from .colorado and Naturally Wisconsin…members and nonmembers are welcome!

The Food Business Marketing Podcast is a sponsor of the event and I would love to see you there. DM me for a link since I can’t paste it in IG. 🛒

02/27/2026

02/25/2026

One thing we can expect is that unexpected challenges and opportunities will arise, right?!

Ep 173 of the Food Business Marketing Podcast shares some examples from several food businesses, including Clint’s, along with his having your strategy in mind can help you lead through it.

Listen in to hear how other business owners navigated big change… and a few tips from your hosts, too!

Happy to DM you the link in your favorite podcast player. Just comment or DM me. 🎙️🛒

02/22/2026

Really good grant info from Farmers Rising!

🚨 FARMERS + FOOD BUSINESSES: GRANTS ARE OPEN! 🚨

💰 Up to $15,000 (Frontera Farmer Foundation / Rick Bayless Grants)
💰 $1,000–$250,000 (IL Local Food Infrastructure Grant)

⏳ Deadlines are coming fast: 3/5 + 3/27

Don’t sleep on free money for your farm dreams 👏🌱

02/22/2026

Spotted today — unexpected collab between and .beauty … and I have so many questions/thoughts!

I need to look up who Liquid Death’s ideal audience is because I would not have thought it was aligned directly with the face mask consumer…but I love to learn.

I was a little confused about this co-branding opportunity at first, but it’s well done. I give them big points for staying so on brand — from the shape of the package being a can to the mask naming, to the benefit noted as “death to dry skin” or whatever each mask type is meant to do.

Maybe it’s totally on brand because they do the unexpected? But will the right people buy? I am going to follow along and will let you know!

3rd image is a more expected line extension and 4th image is of the more standard lineup for reference. (Interestingly they were in different sections of the bev aisle…another interesting topic of decision trees! (Ie consumer thought process…am I looking for liquid death and decide flavor - or - am I looking for ice tea, then flavor, then brand, then size….for example).

Interested to hear what you think about this collab!

02/22/2026

I grew up going to my grandparents dairy farm (now 4th generation with my cousins) in Sherwood, WI.

Their house was filled with food, laughter, storytelling, games…but most of all I couldn’t wait to finish eating so I could go play with the barn cats — I loved animals and didn’t have any pets at home. 🐈

The older I get the more connected I feel to my farming roots even though I didn’t live on the farm. I’m so proud of them! This plaque hangs in my office to remind me of my family, why I do the work I do, and of where I want to go.

My dad made one of these for each of his 7 siblings and ALL of my cousins. So special to have something like this horseshoe that my great grandpa John Brantmeier used. 🍀

I’m leading a workshop for farmers through Farmers Rising re: branding their farm businesses next week and it’s a reminder why I love helping bring farm stories to life.

Whether it’s a new farmer or a farm that’s been in the family for generations, there is always an incredible and inspiring story to be told that can connect people to the real source of their food ☀️

02/16/2026

Simple question: WHAT DO YOU NEED? I’ll be reporting back to you all and sharing trends is great, but I’m taking a different approach.

💡I’m taking requests! What can I look for at Expo West you to report back for you on The Food Business Marketing Podcast?

Tag yourself or a food business friend if you need an extra set of eyes, or if you will be there! I’m walking the floor doing rapid fire style interviews🎙️

02/13/2026

Expo West it’s just a few away… we are over here making BIG plans to highlight as many food business owners doing good things to shake up shopping carts! 👏🛒🎙️

If you’ll be there, please let me know! These “rapid fire” style interviews will be fun. More to come soon.

02/11/2026

Sometimes nothing is “wrong.”
You’re just too close to it to see there’s another way.

Maybe it’s the way you’ve always done it.
But maybe you’ve outgrown it?

“It” can be so many different things in your business, right? We all go through this. That’s why even coaches have coaches!

Episode 171 of The Food Business Marketing Podcast is live🎙️ # #

Clint and I are talking about how grow growth can create blind spots in your food business, but (trusted) outside perspectives can help you see things differently💡

🎧 comment or DM for the link — or follow on your favorite podcast player so you never miss an episode!

📧 join my newsletter for free Weekly Worksheets and insights you don’t hear on the podcast every Friday. Link in bio.