Beauty Tech

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? The first couple of months of going out on my own were scary and stressful. I had never had to worry about payroll…including my own. I was inundated with people who offered advice and help and following my instinct on what advice I heeded and what I ignored.

One of the pivotal relationships I had was with Sam Alalam, the owner and head hair stylist of Alexender’s Salon in Brookline. He had so many clients who needed laser treatment and he knew that co-locating Beauty Tech in his salon made business sense for both of us.

Although I had never run a business before, I had clarity on the kind of relationship I wanted to have with my clients and that my success or failure would be based on both the results and experience I provided.

With the encouragement of friends, family and clients, I endured those scary months and due to the wonders of technology and my reputation I have quickly grown to over 2,000 clients.

Please tell us about Beauty Tech. Beauty Tech specializes in laser treatments to deal with unwanted hair, age spots, surface spider veins and uses the most advanced technology and methods available in the market. As important to the technology and methods is taking the time to understand my client’s expectations and the art of the possible.

I’m proudest about the fact that my new client acquisition is fueled by a high degree of word of mouth and that clients feel we provide a safe environment to address something that in many cases has tormented them for years. You can’t imagine how the imperfections my treatments deal with erode the confidence of my clients.

What sets us apart is our service and understanding that at every step of the process, from the initial consultation to the final treatment, we partner with our client with their questions, concerns and expectations. This isn’t a medical procedure per se, it is about self-image, and we never forget that.

Do you look back particularly fondly on any memories from childhood? Clothing in USSR as I grew up was very limited and resembled more a uniform than something a fashion conscious teen wanted to be wearing. My mother had access to various cloth scraps and it was so much fun with my friends to make our own clothes and trade them with each other. Of course each of us thought we were the prettiest and it became more of a fashion contest for us. Now that I think of it, in some respects, although we don’t make our clothes anymore, my friends and I do seem to continue to “compete” with our personal sense of fashion.