Oula Maternity care with you at the center. Comprehensive support from midwives & OBGYNS before, during, and after pregnancy.

Our hearts are heavy following the death of Dr. Janell Green Smith, CNM, who died from complications of childbirth over ...
01/05/2026

Our hearts are heavy following the death of Dr. Janell Green Smith, CNM, who died from complications of childbirth over the weekend. Dr. Smith was a deeply respected midwife, scholar, and advocate who dedicated her life to evidence-based, equitable, and compassionate care.

The loss of a Black midwife and maternal health expert to pregnancy-related complications in the United States is devastating—and a stark reminder of how our healthcare system continues to fail Black women. Study after study confirms that Black women face significantly higher risks during pregnancy and birth, regardless of their education, income, or expertise. This is the result of systemic racism embedded in our healthcare infrastructure.

As a midwifery-led maternity care practice, we feel this loss profoundly. It hits especially close to home for our Black midwives and resonates deeply across our entire organization. Dr. Smith’s death represents a systemic failure to protect the people our healthcare system should serve.

We will continue working alongside Black midwives, clinicians, and communities to demand better, to hold systems accountable, and to create the change that should have protected Dr. Smith.

We’ve shared a GoFundMe link in our stories to support Dr. Smith’s husband, Daiquan, and their newborn baby during this unimaginable time.

Our favorite kind of NYC meet-cute: bumping into an Oula baby (and Oula mom!) out in the wild.
01/05/2026

Our favorite kind of NYC meet-cute: bumping into an Oula baby (and Oula mom!) out in the wild.

2025 has been wonderful because of you. Thank you for trusting us with your care, for bringing your families through our...
12/31/2025

2025 has been wonderful because of you. Thank you for trusting us with your care, for bringing your families through our doors, for generously welcoming us into new communities, and for believing in what we’re building everyday. Being part of your journey is an honor. Here’s to more growth, collaborative care, and babies in 2026!

Holiday energy on December 23rd vs December 29th.
12/29/2025

Holiday energy on December 23rd vs December 29th.

“The environment is so relaxing and comfortable, the staff is unparalleled in treating people with human kindness, and w...
12/28/2025

“The environment is so relaxing and comfortable, the staff is unparalleled in treating people with human kindness, and we both feel such immense relief coming here now. We’ve tried many doctors’ offices and this one is the first time my best friend felt comfortable enough to listen to her body and speak up during her appointment.

… also there’s a tea station. 🙈” -Mic

It’s the most wonderful (chaotic, exhausting, beautiful) time of they year 🎶
12/23/2025

It’s the most wonderful (chaotic, exhausting, beautiful) time of they year 🎶

“Baby, welcome to the party” — may be Dr. Jeffers’ signature greeting for every newborn she delivers but now she’s about...
12/22/2025

“Baby, welcome to the party” — may be Dr. Jeffers’ signature greeting for every newborn she delivers but now she’s about to hear those words from the other side. Congratulations, to our very own Dr. Jeffers!

Here’s to all the parents navigating recent headlines during this holiday season ❤️. Perfectly articulated by
12/19/2025

Here’s to all the parents navigating recent headlines during this holiday season ❤️. Perfectly articulated by

“Oula merges my love for holistic care with the safety of medical support and I’m so grateful for having a little someth...
12/13/2025

“Oula merges my love for holistic care with the safety of medical support and I’m so grateful for having a little something from both of these worlds. It matters a lot to be supported by these kind of people when it comes to your pregnancy, birth and postpartum experience. A special thank you to my wonderful midwife Laura () who helped the physiological birth of my dreams come true! Now I know that you can have a dream birth in the hospital setting.” - Oula mom,

While much of the existing research in maternity care focuses on clinical outcomes, far less attention is paid to what w...
12/10/2025

While much of the existing research in maternity care focuses on clinical outcomes, far less attention is paid to what women actually experience. We set out to understand that experience — and how it ultimately shapes patient choices.

In 2025, we surveyed 1,100 women across 12 markets, building on research we first conducted in 2023. The data is clear: The gap between what women need and what traditional models deliver is widening.

Key trends:
-Shift away from traditional pathways: Only 66% of recent moms saw an OBGYN exclusively — down 9 points
-Sharp rise interest in alternative models: 27% chose collaborative OBGYN and midwife care — up 13 points.
-Accelerating in the next gen: Younger maternity and gyn patients reports significantly higher dissatisfaction, and more interest in alternative models

We are excited to highlight these market shifts as we work toward more collaboration and innovation in women’s healthcare.

DM us if you’d like the link to the full report!

“Working with Oula during my pregnancy and Thomas’s birth in December 2024 was such a wonderful experience. From my very...
12/06/2025

“Working with Oula during my pregnancy and Thomas’s birth in December 2024 was such a wonderful experience. From my very first appointment, I felt genuinely supported and cared for. Every midwife I worked with was warm, patient, and reassuring, and they helped me feel calm and confident throughout the whole process. I’m pregnant again with what will be my 2nd Oula baby! I’m so grateful for the care they’ve given me and for how beautifully they guided me through Thomas’s birth! There’s no doubt in my mind that this next delivery will be any different!”- Oula mom, Devennie

The best reviews come in the form of returning families ♥️

Note to self: Show up 10 minutes early. This corner + afternoon light + a few minutes to yourself.
12/04/2025

Note to self: Show up 10 minutes early. This corner + afternoon light + a few minutes to yourself.

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