05/20/2026
The other day I got a big reminder why I made a 180 from being a video director to a funeral home owner. And also why planning all aspects of your death before you die.
Yes, of course a funeral home is a business. But that doesn’t mean we have to grossly profit off of people’s grief.
Would you want your kids to spend all their savings and go into debt carrying out what they think is the “right thing”, even if they aren’t sure it’s what you would want?
At the end of the day, I believe funeral homes can make money and feel good about the way they have supported and shown up for the families they have serviced.
Read my latest substack.