Platinum Performance

Platinum Performance Welcome to our Platinum Performance page, thank you for stopping by! Be sure to check us out on YouTube, Instagram, Twitter and Pinterest!
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We are on a mission at Platinum Performance - To improve lives with superior nutrition & unmatched personal service! Join us for the ride!! Founded by Dr. Doug Herthel in 1996, Platinum Performance provides superior nutritional supplements for your animals. All formulas are tested and tested again to ensure the highest quality, potency, and purity. Our Platinum Advisors and staff veterinarians are experts in supplementation and will never recommend something you or your animal doesn't need. It's about the right products for individual results. Reach us at:
📞(800) 553-2400
💬(833) 997-5250.

Keeping your dog balanced nutritionally from a young age can help them exponentially throughout their lifetime. 🐾Formula...
10/29/2025

Keeping your dog balanced nutritionally from a young age can help them exponentially throughout their lifetime. 🐾

Formulas like Platinum Performance® Canine Wellness, Platinum Performance® Canine PLUS, and Platinum Performance® Canine CJ have everything they need for comprehensive wellness to support them from the inside out.

Find a formula that fits your dogs needs ⬇️ https://bit.ly/4lPmL6S

Here at Platinum, our commitment to quality is simply unmatched. We only utilize the highest-grade ingredients in our pr...
10/28/2025

Here at Platinum, our commitment to quality is simply unmatched. We only utilize the highest-grade ingredients in our products. Our formulas are made in-house and undergo a rigorous testing process to ensure your animal only receives the best nutrients possible, every time.

Staying informed and proactive about Pigeon Fever is vital to protecting your horses. Pigeon Fever is a tough bacterial ...
10/27/2025

Staying informed and proactive about Pigeon Fever is vital to protecting your horses. Pigeon Fever is a tough bacterial infection, but with early detection and proper care, you can help your horse recover. Most importantly, keep an eye out for swelling and abscesses, and always consult your vet!

Read along in Platinum Magazine online as we discuss Pigeon Fever, where it comes from, and the best practices for prevention.

📖 Read it here ➡️ https://bit.ly/496B6J8

Calling all Veterinary Students! 🩺 We welcome you to join the Platinum Performance® Veterinary Student program! With th...
10/26/2025

Calling all Veterinary Students! 🩺

We welcome you to join the Platinum Performance® Veterinary Student program! With this exclusive program, you’ll have access to animal nutrition information including the latest research in animal health and online webinars for veterinarians and veterinary students.

We also provide a discount on Platinum Performance® formulas so you can see the difference Platinum can make in your own animals.

*Veterinary students attending an AVMA-accredited college in the United States and Canada are eligible to participate.

Sign Up Here ➡️ https://bit.ly/4hs7U1G

Platinum Performance® CJ is the optimal formula for your horse's total body wellness and comprehensive joint support. 🤝P...
10/25/2025

Platinum Performance® CJ is the optimal formula for your horse's total body wellness and comprehensive joint support. 🤝

Platinum CJ is packed with all of the nutritional benefits of Platinum Performance® Equine along with Hyaluronic Acid, ASU, MSM, Boswellia serrata, and Cetyl Myristoleate to provide the joint support horse needs most.

Learn more about Platinum CJ ⬇️ https://bit.ly/3GRoJoV

A great start to WIHS for Mclain and First Lady! 🥇
10/24/2025

A great start to WIHS for Mclain and First Lady! 🥇

Is your horse enrolled in Platinum Colic Coverage?Find out how to become eligible for complimentary Platinum Colic Cover...
10/24/2025

Is your horse enrolled in Platinum Colic Coverage?

Find out how to become eligible for complimentary Platinum Colic Coverage® which offers up to $15,000 colic surgery reimbursement.

Enroll Here ➡️ https://bit.ly/44mJ2TM

Read along for a deep dive into navicular syndrome with Platinum Senior Veterinarian Dr. Matt Durham, DMV, DACVSMR, and ...
10/23/2025

Read along for a deep dive into navicular syndrome with Platinum Senior Veterinarian Dr. Matt Durham, DMV, DACVSMR, and renowned farrier Lee Olsen, founder of Olsen Equine CJF, as we discuss the causes, treatments, and mechanics of this complex and often misunderstood syndrome.

📖 Read it here ➡️ https://bit.ly/47ntQX7

"I LOVE Platinum Power for my dogs! Like other dog sports, disc can be very hard on our dogs' bodies. From running longe...
10/22/2025

"I LOVE Platinum Power for my dogs! Like other dog sports, disc can be very hard on our dogs' bodies. From running longer distances at top speed to explosive movements on the freestyle field. Fueling their muscles to aid in recovery with proper fitness and rest is so crucial to the health and longevity of our beloved partners. All my dogs get Platinum Canine CJ and Platinum Power. My 10.5 and 11.5 year old are still thriving and able to compete with the younger dogs."
-Rachel Oritz, Steadfast English Shepherds

There's nothing better than seeing our formulas help dogs feel their best. Competing in the double digits certainly is icing on the cake!

"Our sport continues to evolve, and the level of competition is greater than it’s ever been. That’s why I choose Platinu...
10/21/2025

"Our sport continues to evolve, and the level of competition is greater than it’s ever been. That’s why I choose Platinum Performance. The wellness of my equine partners is of the utmost importance, and I’m confident they can give me the best in the arena because they have the proper nutrition to back them."
-Emily Miller Beisel
WPRA Barrel Racer, 6-time WNFR Qualifier, Platinum Performance client since 2024

Take a look at Emily's line-up of trusted Platinum formulas here ➡️ https://bit.ly/4nd05hv

10/20/2025

They called him crazy for believing nutrition could transform equine health. But his bold vision sparked a revolution in horse nutrition—changing the game for longevity, performance, and recovery.

Listen along to the Platinum Podcast as veterinarians Amy Polkes, DVM, DACVIM and Matt Durham, DVM, DACVSMR demystify nutrition, along with some insight into the thought process that would eventually found Platinum Performance, to help answer the age-old question: what should I feed my horse and why?

🎧 Listen on Spotify or Apple Podcasts

10/20/2025

They called him crazy for believing nutrition could transform equine health. But his bold vision sparked a revolution in horse nutrition—changing the game for longevity, performance, and recovery.

Listen along to the Platinum Podcast as veterinarians Amy Polkes, DVM, DACVIM and Matt Durham, DVM, DACVSMR demystify nutrition, along with some insight into the thought process that would eventually found Platinum Performance, to help answer the age-old question: what should I feed my horse and why?

🎧 Listen on Spotify or Apple Podcasts

Address

90 Thomas Road
Buellton, CA
93427

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm
Saturday 6am - 12pm

Telephone

+18005532400

Website

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