Platinum Performance

05/05/2026

Platinum Bio-Sponge® is here when you need it most to aid in clearing occasional intestinal disturbances. Administration is easy and efficient with the option of paste or powder, depending on your preference.

Get Bio-Sponge® here 👇
https://bit.ly/4mKmBOW

05/03/2026

You think your farrier is just nailing on shoes, but they're actually engineering every stride your horse takes.

Breakover directly impacts the load on your horse's deep digital flexor tendon, navicular bone and heels. Too long and torque builds. Too short and you lose traction. The challenge is getting it just right.

What most owners don't realize? Breakover changes significantly between shoeings. Stretch a 6–8 week cycle to 10–12 weeks and you're putting your horse through constant fluctuation that stresses tendons and ligaments. Consistency matters more than perfection.

The best outcomes happen when your vet and farrier work together. Podiatry radiographs reveal what's beneath the surface — giving your farrier the roadmap to achieve optimal breakover, balance and fit.

"I added in nutritional support with Platinum Performance® DJ and Platinum Hoof Support. Coupled with a better shoeing application, I've seen a lot more success and a lot better growth."
— Lee Olsen, CJF, Olsen Equine CJF

Soundness starts at the ground — but it's built from the inside out.

Learn all about breakover in Platinum Magazine 👇
https://bit.ly/3Pg2pcx

05/02/2026

Earn rewards while giving your horse the best!

Get an extra 1,000 bonus points when you join the Platinum Rewards® Program! From there, every dollar you spend on healthy nutrition for your horse or pet will earn you points to use on future purchases!

Enroll here 👇
https://bit.ly/4iGFCz6

05/02/2026

Platinum Performance® Canine CJ helps support dogs of all ages, breeds and sizes. 🐾

Our veterinarian-developed formula nourishes dogs with a special blend of the highest quality ingredients to support every part of your dog’s health with the added benefit of comprehensive joint support.

Check out Platinum Canine CJ 👇
https://bit.ly/3HucTkG

04/30/2026

Platinum Performance®️ DJ for the win! 🥇

04/29/2026

Do you actually know what your horse's blood work is telling you?

CBC, biochemistry panels, endocrine testing — they're powerful tools, but they have blind spots. Blood work can't tell you if your horse's forage is balanced, if mineral ratios are right, or if energy intake matches workload.

The real answer? Blood analysis + diet analysis = the complete picture.

Equine nutritionist Emily Smith, MS, breaks down every panel, every marker, and exactly what to ask your vet at the next visit.

Get the full guide in Platinum Magazine👇
https://bit.ly/4cBWS7R

04/28/2026

Never run out of what keeps your animals feeling their best. 📦🚛💨

Platinum's Auto-Ship program provides a customizable schedule to fit your animal's needs. You can also save 50% off ground shipping when you sign up!

Sign up here 👇
https://bit.ly/44WedWt

04/28/2026

There’s no one more deserving. Dr. Herthel was a visionary and a big thinker, but above all, he was a champion for the horse, always. To the world he was a man who left the horse world better than he found it. To us, he was our founder, our mentor, our friend and, indeed, a hero for the horses he served. 💙

The future of our industry is shaped by those willing to think differently — and act on it.

This week, we honor 𝐃𝐫. 𝐃𝐨𝐮𝐠 𝐇𝐞𝐫𝐭𝐡𝐞𝐥, a pioneer in equine surgery and regenerative medicine whose vision transformed what’s possible in the care of the horse.

From his early work at UC Davis as part of the team behind the first successful colic surgery — helping shift survival rates from 0% to over 90% — to becoming a founding force in veterinary regenerative medicine, Dr. Herthel never stopped pushing boundaries. He believed deeply in the horse’s innate ability to heal, and he dedicated his career to giving them every opportunity to do so.

In 1996, he founded Platinum Performance, developing nutrition-based solutions that further supported whole-horse health — a reflection of his belief that care goes beyond intervention and into prevention and wellness.

But beyond innovation, perhaps his greatest impact was in what he passed on to others.

“While he was a visionary, he also was a person of action. Rather than just coming up with new ideas, Doug pursued his. In doing so, he taught me that thinking is important, but it is futile without action. For me, Doug’s mentorship is defined by these words: Think, Act, Try.”—Jarred Williams, MS, DVM, PhD, DACVS-LA, DACVECC, University of Georgia College of Veterinary Medicine

Dr. Herthel instilled a mindset of curiosity, persistence, and compassion; he encouraged those around him to think boldly, act decisively, and never stop advocating for the horse.

Although he has passed away, his legacy lives on in the countless veterinarians and professionals he mentored, the innovations he championed, and the standard he set for always putting the horse first.

Because of Dr. Herthel, the future of equine medicine continues to evolve — and every horse given another chance is part of that legacy.

👉Read more about Dr. Herthel: https://www.foundationforthehorse.org/doug-herthel-dvm/

✨ Honor someone who shaped your journey: https://www.foundationforthehorse.org/support/mentor-honor-program/

04/27/2026

There’s still time to register!! 👇
https://bit.ly/4tC2nu5

Join the Mid-Atlantic Dressage Festival and Platinum Performance® for an educational Zoom presentation on Fueling The Show Horse, designed for horse owners, riders, and trainers who want to better support their horse’s health and performance.

This session will explore key principles of performance horse nutrition, including how to fuel horses for stamina, strength, and focus in the show arena. We will also discuss important nutritional strategies related to traveling, recovery and supporting topline development.

Attendees will gain practical, science-based feeding insights that can help optimize condition, performance, and overall well-being for horses in training and competition.

Meet our speaker!

Abby Keegan, MS, PAS
Equine Nutritionist, Platinum Performance®

A graduate of Iowa State University, Abby also holds a master’s degree in Animal Science with a focus in Equine Nutrition and Extension from Kansas State University. She has more than 20 years of experience as an equine nutritionist, conducting research, developing products and consulting and teaching via a technical services team.

In her role at Platinum Performance®, Abby collaborates with equine veterinarians to best harness the power of advanced nutrition to support the health, performance and longevity of the horse.

Following the Q&A session, one randomly selected participant will receive a customized nutritional consult with Abby Keegan and a 2-month supply of Platinum Performance products based off of Abby's recommendations.

When | Apr 29, 2026 06:30 PM EST (US and Canada)

Register Here 👇
https://bit.ly/4tC2nu5

04/27/2026

The joint is one of the most discussed parts of equine anatomy. Efforts to keep joints healthy, sound and functioning are at the forefront of the care and management of every horse. The health of each joint is necessary, and even one operating improperly can cause lameness and discomfort to the animal.

Maintaining healthy joints and preventing joint issues before they arise is a perpetual focus area for horse owners and veterinarians alike. For horses that are dealing with joint issues, significant and continual research provides options, including nutritional supplementation, to offer support and comfort for horses and hope for the people that love them.

"I believe it's never too early to start adult working horses on a high-quality joint supplement. Most riders and trainers would like to see their horses have a long athletic career, and joint supplementation is one way to help athletic horses stay sound and performing at their best for the longest time possible."
— Marilyn Connor, DVM, Palm Beach Equine Clinic

Read the full Equine Joint File here👇
https://bit.ly/41UdfHZ

04/26/2026

With Platinum Barn Program, you can order with friends, clients or barnmates to receive all the benefits of advanced nutrition for your horses along with the convenience of automatic shipments and special pricing on any of our wellness formulas.

Click the link for more information on how you can enroll and save!👇
https://bit.ly/4j6jtvi

04/25/2026

Happy World Veterinary Day. 🩺

Platinum Performance® was born in veterinary practice — and every formula we make still carries that legacy. Today, we honor the equine vets who show up early, stay late, make the hard calls, and never stop caring.

Thank your vet today. They deserve to hear it. 💙