Big Fish Coaching

Big Fish Coaching Big Fish Enterprises was founded on the idea of Coaching and Paying It Forward to the future of chir

Founder of Big Fish, Dr. Jeff Danielson is a passionate entrepreneur who loves teaching others and is dedicated to investing in the future of chiropractic. In 1999, he opened his first chiropractic clinic, Northern Life Wellness, and has since expanded his practice to one of the largest in the Midwest. In 2007 Dr. Jeff started Big Fish Enterprises so he could dedicate his decades of experience and expertise to training, coaching, and investing in young Doctors across the country.

What keeps patients coming back to your chiropractic office year after year?In this episode of ChiroFEAST, I continue th...
04/08/2026

What keeps patients coming back to your chiropractic office year after year?

In this episode of ChiroFEAST, I continue the series:

The Chiropractic Retention Blueprint: 12 Ways to Keep Patients Under Care (Part 2)

Many chiropractors spend most of their time trying to attract new patients. But sustainable practice growth often comes from something even more powerful: patient retention.

When patients truly understand the value of chiropractic care and feel connected to your practice, they stay consistent with care, refer others, and often become lifelong patients.

In Part 2, I share the final strategies that complete the full retention framework—covering scheduling structure, delivering exceptional visits, strengthening patient relationships, and communicating the long-term importance of spinal health.

If you want to build a chiropractic practice where patients stay longer, trust you more, and refer their friends and family, this episode is worth watching.

🎧 Watch the full episode here:
https://youtu.be/G7sbC2sNZu4

04/07/2026

One of the fastest ways to increase energy, connection, and momentum in your practice?

Cluster booking.

When patients see other people in the office, feel the activity around them, and experience the momentum of a busy practice, it naturally creates more excitement and engagement. A full office doesn’t just look successful—it feels successful to your patients.

In this clip from the latest ChiroFEAST podcast, I break down why scheduling strategy plays a huge role in patient retention and the overall culture of your clinic.

If you want to build a practice where patients stay committed to care, refer others, and enjoy being part of your community, this episode is worth listening to.

🎧 Watch the full episode here:
https://youtu.be/G7sbC2sNZu4

Running a successful chiropractic practice isn’t just about clinical skill or business strategy. The strength of your ho...
04/07/2026

Running a successful chiropractic practice isn’t just about clinical skill or business strategy. The strength of your home life often determines the strength of your leadership, focus, and longevity in practice.

If you’re building a practice, growing a team, and serving patients every day, your spouse or partner is walking that journey with you. Understanding how they receive love and support is not optional—it’s essential.

That’s why I recommend every chiropractor read The Five Love Languages by Gary Chapman. When you truly understand your spouse’s love language, you strengthen the foundation that allows you to lead well in every other area of life.

A strong marriage builds strong leaders. And strong leaders build strong practices.

If you're serious about building a sustainably successful chiropractic clinic—and eventually multiplying the clinics you own, learn more about coaching and proven systems here:
https://www.mybigfishenterprises.com/

04/05/2026

Easter is more than a holiday. It’s a powerful reminder of grace.

The story in this video reflects on the moment when Barabbas was set free while Jesus took his place on the cross—a powerful picture of what Easter truly represents.

It’s about forgiveness.
It’s about redemption.

And it’s about a love so great that someone would willingly take the place of another.

Take 8 minutes today to watch this message and reflect on the true meaning of Easter.

If it resonates with you, consider sharing it with someone who might need the reminder today.

Wishing everyone a very blessed Easter.

✝️

In practice, it’s easy to look around and wonder what the clinic down the street is doing. What are they charging? How a...
04/03/2026

In practice, it’s easy to look around and wonder what the clinic down the street is doing. What are they charging? How are they marketing? Why are they busy?

But the truth is, the strongest practices aren’t built by watching competitors—they’re built by focusing on your own systems, your patient experience, and the value you deliver every day.

Every minute spent worrying about what someone else is doing is a minute not spent improving your communication, strengthening relationships with patients, or refining how your practice serves your community.

The chiropractors who grow the most stay focused on their mission, their patients, and their consistency. That’s where real momentum comes from.





Success in chiropractic, or any business, requires a level of focus that not everyone around you will understand.When yo...
03/25/2026

Success in chiropractic, or any business, requires a level of focus that not everyone around you will understand.

When you’re building a practice, you’ll hear opinions from every direction. Some people will question your vision. Others will criticize your approach or tell you what won’t work. If you stop and respond to every bit of noise, you’ll spend more time defending your path than actually walking it.

The chiropractors who grow strong practices are the ones who stay grounded in their purpose: serving patients, improving lives, and continually developing themselves as leaders. They keep their attention on the mission, not the distractions.

That mindset allows you to move forward faster, make better decisions, and stay committed even when the journey gets challenging.

If you're serious about growing your practice and surrounding yourself with the right systems, mentorship, and community, learn more about Dr. Jeff’s coaching programs here: https://www.mybigfishenterprises.com/programs

03/25/2026

One of the biggest retention mistakes chiropractors make is keeping the conversation too small.

When patient education stays focused only on back pain or neck pain, people often see care as temporary relief instead of something that supports their long-term health.

The real shift happens when patients understand the bigger picture—how spinal health impacts the nervous system, organ function, and how their body performs day to day.

When patients understand why care matters beyond symptoms, their commitment to care changes. They move from short-term thinking to long-term health decisions.

That’s the kind of thinking Dr. Jeff dives into in this episode of the ChiroFEAST podcast.

🎧 Watch the full episode here or on Apple Podcast - ChiroFEAST: https://youtu.be/N-2kgrtLcG4

The Chiropractic Retention Blueprint: 12 Ways to Keep Patients Under Care (Part 1)

If you’re looking to strengthen retention, improve patient education, and grow your practice with patients who stay committed to care, this episode is a must-watch.

In practice, it’s easy to ride the highs of a great week—or feel the weight of a slow one.More new patients, full schedu...
03/18/2026

In practice, it’s easy to ride the highs of a great week—or feel the weight of a slow one.

More new patients, full schedules, strong collections… it feels like you’ve “figured it out.”

Then the next week humbles you a bit.

That’s the reality.

Success isn’t something you hit once and keep. It’s built in the daily reps—how you communicate, how you lead your patients, how consistent you are with your systems and your message.

And failure? It’s not a sign you’re off track. It’s feedback. It shows you where to tighten things up, where to grow, and where to stay disciplined.

The practices that grow long-term aren’t chasing big wins—they’re focused on repeating the right behaviors over and over again.

That’s what turns effort into momentum. And momentum into a thriving practice.





In the middle of building a business, leading a team, and serving patients, it’s easy to become completely focused on th...
03/11/2026

In the middle of building a business, leading a team, and serving patients, it’s easy to become completely focused on the urgency of today. Schedules, numbers, growth, and responsibilities can quickly consume our attention.

But this reminder from Peter invites us to pause and remember a bigger perspective.

Careers, titles, recognition, and accomplishments all have their place—but they are temporary. What lasts is the impact we have on people, the integrity we lead with, and the purpose behind the work we do.

For chiropractors and business leaders, that perspective can change everything. It shifts the focus from simply chasing success to serving well, leading well, and investing in what truly lasts.

When eternity is part of the equation, our decisions, priorities, and leadership take on a deeper meaning.





If you didn’t get a chance to listen to this month’s Big Fish BootCamp, here is a link to listen to the recording.
11/18/2025

If you didn’t get a chance to listen to this month’s Big Fish BootCamp, here is a link to listen to the recording.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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