12/08/2025
Ashwagandha continues to be one of the top-selling herbal supplements in the U.S., driven by consumer demand for stress support, energy balance, and overall well-being.
But high demand comes with challenges:
• Taste and sensory issues in beverages and gummies
• Stability concerns in multi-ingredient blends
• Consistency in withanolide profiles across different suppliers
• Rising expectations for clean-label and clinically backed extracts
At Formulation Technology, we help brands turn these challenges into opportunities.
Our team specializes in ingredient efficacy, chemical profiling, sourcing, and substantiation — ensuring every product delivers on performance, flavor, and consumer experience. https://formulationtech.com/