10/13/2025
At FormulationTech, we believe the future of supplements is being shaped right now—with innovation, consumer-focused design, and solid science leading the way.
Here are some of the key trends we’re watching as the industry moves toward more targeted and transparent formulations:
✅ From Generic to Targeted: Consumers are moving away from one-size-fits-all multivitamins and looking for formulations tailored to specific life stages, health goals, and physiological needs.
✅ Mood, Cognitive & Stress Support: Supplements for brain health, emotional balance, and stress resilience are on the rise, driven by growing awareness of mental wellness.
✅ Delivery Innovation & User Experience: Powders, gummies, dissolvables, and advanced enzyme-assisted formats are redefining how consumers experience supplements.
✅ Beauty from Within: Formulas that support skin, hair, and nail health are thriving, with multifunctional ingredients and synergistic blends leading the way.
✅ Transparency & Evidence Over Hype: With consumer skepticism growing, brands that back their claims with real science are earning long-term trust.
✅ Women’s Health – Underserved but Emerging: Hormonal balance, menopause, menstrual health, and fertility support are becoming top areas for innovation and R&D investment.