Built Badas$ By Sterling

Built Badas$ By Sterling Helping women 30+ stop feeling exhausted, puffy, and “off” by balancing hormones and getting strong AF.

We focus on strength training, metabolism, and habits that actually work—so you feel powerful, confident, and in control of your body again. I help women balance their hormones, boost their energy, and feel strong again — without restriction, burnout, or confusion. Through personalized coaching, nutrition, and fitness programs, I teach you how to work with your body, not against it. It’s time to reset your hormones, reclaim your confidence, and finally feel like yourself again. 💪✨

04/30/2026

We’re exposed to so many toxins every single day… and most people don’t even realize it.

From your lotion, to your laundry detergent, to the air fresheners in your home…a lot of these products are loaded with endocrine disruptors that can interfere with your hormones, your immune system, and contribute to inflammation.

It adds up… fast. That “toxic overload” is real.

And no…you don’t need to throw everything away overnight. That’s overwhelming and unrealistic.

Start small. As you run out of products, replace them with cleaner options. One swap at a time makes a bigger difference than you think.

The least we can do is support our bodies as much as possible in a world where we’re exposed to so much already.

If you don’t know where to start, I’ve got you 🤍

I put together a list of non-toxic swaps + products I personally love.

DM me “SWAPS” and I’ll send it your way ✨

04/29/2026

You don’t just “fall off” for no reason.

Life gets busy. Motivation fades. Your routine slips… and before you know it, you don’t feel like yourself anymore.

But here’s the truth…
that version of you with discipline, confidence, and momentum?
They’re not gone. You just lost the structure that was keeping you there.

That’s exactly what I help you rebuild.

My program isn’t about extremes or starting over every Monday.
It’s about giving you a clear, realistic blueprint you can actually stick to…so you can get back in control, rebuild your habits, and start feeling like a badass again.

If you’re ready to stop falling off and finally stay consistent…

Drop “BACK” below or DM me “BACK” and I’ll send you the details

Or click the link in my bio to apply now

04/29/2026

🩸Most women are told that feeling exhausted, inflamed, and completely off during their period is “just part of being a woman.”

It’s not.

Yes, some symptoms can be normal but extreme fatigue, mood swings, and feeling like you have to stop your life every month often point to deeper imbalances.

Things like blood sugar crashes, chronic stress, poor recovery, nutrient deficiencies… and even toxic overload from everyday products can play a role. Many of these disrupt your hormones and can contribute to estrogen dominance, which makes symptoms way worse.

When your body is actually supported ; through training, nutrition, and lifestyle…your cycle starts working with you, not against you.

That’s exactly what my coaching focuses on: helping you rebalance your body so you can feel strong, energized, and in control all month long…not just “surviving” your period.🩸

You deserve to feel like yourself in every phase. 💪🔥

If this hits home… DM me and let’s go!

04/29/2026

Holy moly this leg day super super set had my legs turning to jello. My glutes were dyinggggg in the best way 🔥🔥🔥

Throw it into your workout and let me know how it goes!!

04/28/2026

I spent years behind the chair as a hairstylist, seeing hair up close every single day …the thinning, the breakage, the patterns that never felt random.

Now, as a holistic health coach, I see it even more clearly… your hair is giving you clues about what’s happening inside your body.

Different hair loss patterns are often connected to different hormone imbalances and once you know what to look for, you can’t unsee it.

If you’re noticing changes in your hair, it’s not just about products or routines. It could be your hormones asking for support.

✨ This is exactly what I help my clients work through in my program…getting to the root cause, supporting your body, and restoring balance from the inside out.

If you’re seeing yourself in these patterns, we should talk. 💬

04/27/2026

Brutal doesn’t even begin to cover it 😮‍🔥

Started on my knees, exploded up to my feet, then straight into a box jump…woof.

This one will humble you REAL quick. By the end, my legs were completely cooked and there was nothing left in the tank 💀

If you’re looking to level up your leg day, throw this in as your finisher and see what happens. Don’t say I didn’t warn you 👀💥

04/25/2026

Feel like a badass in your bikini this year…not by wishing, but by putting in the work. ☀️💪

No more starting over. No more guessing what to do.

My Builtbadass Program is designed to help you build confidence, get stronger, and actually see results.

This is your time. Show up for yourself.

DM me “BIKINI” to get started 🔥

If your body is changing everywhere except your stomach, it’s usually not a willpower problem, it’s a physiology problem...
04/23/2026

If your body is changing everywhere except your stomach, it’s usually not a willpower problem, it’s a physiology problem.

One of the biggest factors people overlook is hormonal balance.

When your body is under constant stress (from life, under-eating, overtraining, poor sleep, etc.), it produces more cortisol. In small amounts, cortisol is normal and helpful. But when it stays elevated for too long, it can:

• Increase fat storage around the midsection
• Make it harder to burn fat efficiently
• Disrupt hunger and cravings
• Affect sleep and recovery

That’s why you can be doing “all the right things” : working out, eating clean, and still feel stuck in your belly area.

Another piece that often gets missed is estrogen dominance (when estrogen is high relative to progesterone).

This can contribute to:
• Stubborn fat (especially lower belly, hips, thighs)
• Bloating and water retention
• Increased cravings
• Low energy or mood swings

This imbalance can be influenced by things like chronic stress, poor sleep, gut health, and even environmental factors.

The solution isn’t always more cardio or eating less.
Sometimes it’s about balancing your system so your body feels safe enough to let go of that stored fat.

Focus on:
✔️ Managing stress levels
✔️ Getting quality sleep
✔️ Supporting hormone balance through proper nutrition
✔️ Training smart, not just harder

Fat loss isn’t just about calories, it’s about how your body responds to what you’re doing.

If you’ve been stuck in this phase, you’re not alone and there is a reason behind

Dm me BELLY and let’s fix it

04/23/2026

Cardio is hardio… me at the start: “let’s gooo 🔥”

me 30 seconds later: “who decided this was a good idea and why was it me??”

04/22/2026

No one supports you harder than someone you’ve never met 😂

shoutout to Ahmed from Egypt holding it down 24/7

The number of women I talk to with estrogen dominance symptoms… but are told their estrogen is low? It’s a lot.And almos...
04/22/2026

The number of women I talk to with estrogen dominance symptoms… but are told their estrogen is low? It’s a lot.

And almost every time it comes back “low,” the solution is the same:
→ put them on estrogen cream

But no one is asking why it’s low in the first place.

Because labs only show what’s circulating, not how your body is actually processing estrogen.

They don’t show:

* How well you’re breaking it down
* How well you’re clearing it (bile → gut → out)
* Or how much is being reabsorbed and recycled

So even if estrogen looks “low”… it can still be dominating progesterone and driving symptoms.

Then estrogen gets added on top of that and now you’re not fixing the problem, you’re just layering more on.

Sometimes that doesn’t help.
Sometimes it actually makes things worse.

Because the real issue is often:

* Poor detox/clearance
* Gut health and estrogen recycling
* Inflammation
* Low progesterone balance

It’s not just about levels, it’s about how your body is handling them.

This is why you can still deal with:
Bloating
Breast tenderness
Heavy cycles
Mood swings
Weight gain

…even when estrogen looks “low” on paper.

This is exactly the kind of work I do with my clients…getting to the root cause instead of just throwing a band-aid on symptoms.

If you’ve been told your labs are “normal” but you know something still feels off…

DM me ESTROGEN and let’s talk.
Let’s get you feeling like your strong, confident, badass self again.

☀️☀️Summer is almost here… and if you’re not feeling your best in your body, you’re not alone.A lot of people are trying...
04/22/2026

☀️☀️Summer is almost here… and if you’re not feeling your best in your body, you’re not alone.

A lot of people are trying…eating better, working out, staying “on track”… but still not seeing the changes they want.

And it’s frustrating.

I truly believe everyone deserves to feel healthy, confident, and GOOD in their body.

So for the next week, I’m opening up 10 spots for my Summer Transformation at a reduced rate to make this more accessible.

This is for people who are ready to:
• lose body fat the right way
• fix their metabolism + energy
• finally feel like themselves again

Spots are limited and will close May 1st.

If you’re ready to actually commit and see real change…

DM me “SUMMER” to apply.☀️☀️

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California City, CA
92630

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