12/30/2025
In this episode, David Santiago keeps it real about a topic most SMP and PMU artists rush into without truly understanding. Marketing agencies.
Too many artists believe ads and lead generation will save their business, when in reality, marketing only amplifies what’s already there. And if the foundation is weak, the results will be too.
David breaks down the real groundwork artists need to put in before hiring a marketing company, from branding and content to systems, numbers, and mindset. He explains why organic content matters more than paid ads, why most artists hire agencies too early, and how to know when you’re actually ready to scale.
You’ll learn what marketing companies can and cannot do for your business, the common mistakes that cause artists to waste thousands of dollars, and the critical pieces that must be in place before you depend on ads for growth. David also shares insights from his own experience working with marketing teams and watching artists succeed or fail based on preparation.
Whether you’re an SMP artist, PMU artist, or tattooer thinking about running ads or working with an agency, this episode is a must-listen if you want to protect your money, build a real foundation, and scale the right way.
Tune in, take notes, and remember… marketing doesn’t build your business. It reveals it.
Connect with David:
IG:
Web: https://www.scalpsolutionsny.com
New episode out now! Available on all major podcast platforms & YouTube. Link in bio.
YouTube: https://youtu.be/zMOvrLAeQUE
Spotify: https://open.spotify.com/episode/4SHJg7twHLDaYWqXTUa2hE?si=sAshOIhMRJKesInxJ3lKyg
