Areté Float Tank & Personal Optimization Studio

Areté Float Tank & Personal Optimization Studio Areté is a place for you to step away from distractions, away from the stress, into a place to calm your body, mind, and float to a better version of you!

We are the first and only center in the area offering premium float tank experiences, full spectrum infrared sauna, binaural beats, and a constantly evolving tool kit to help you reach your fullest potential. We subscribe to a three step process,
rest, recover, create. Once your body and mind have the bandwidth for new levels of potential your intuition will creatively guide you toward your next steps in making your life better.

Cold plunge curious? Come try it out! We’ll have raffles, giveaways, and just a darn good time!
08/08/2025

Cold plunge curious? Come try it out!

We’ll have raffles, giveaways, and just a darn good time!

𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗟𝗶𝗳𝗲Regular cold exposure can lead to several mental health benefits:​𝗠𝗼𝗼𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲...
04/24/2025

𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗟𝗶𝗳𝗲
Regular cold exposure can lead to several mental health benefits:​

𝗠𝗼𝗼𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Cold plunges stimulate the release of endorphins and dopamine, leading to improved mood and reduced anxiety.

𝗦𝘁𝗿𝗲𝘀𝘀 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Engaging in cold water immersion can decrease cortisol levels, the body’s primary stress hormone, promoting a sense of calm .​

𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗙𝗼𝗰𝘂𝘀 𝗮𝗻𝗱 𝗔𝗹𝗲𝗿𝘁𝗻𝗲𝘀𝘀: The shock of cold water can increase alertness and mental clarity, helping individuals stay present and focused .​

Step into the chill—your nervous system will thank you.

The moon reaches her peak tonight, and with it comes a powerful moment to pause, reflect, and release. Full moons illumi...
04/12/2025

The moon reaches her peak tonight, and with it comes a powerful moment to pause, reflect, and release. Full moons illuminate—what’s working, what’s not, what needs letting go.

It’s easy to reach for distractions when things feel heavy or unclear. But sometimes what we really need is space—quiet, uninterrupted space—to just be. That’s why solo wellness matters. No small talk, no performance, just you and your breath.

So if you’re feeling the pull, lean in. Run a hot bath, step into the cold, journal something raw, or come see us. Float, rest, breathe—it doesn’t have to be complicated to be healing.

We’ll hold space. You just show up.

Ready for a weekend reset? Give us a call, I bet we can get you just as chill at Kiki without having to nap on the floor...
04/04/2025

Ready for a weekend reset? Give us a call, I bet we can get you just as chill at Kiki without having to nap on the floor!!

We have some availability for all services this weekend, call the shop for 15% off your session. Just mention this post and we’ll take care of the rest (pun intended).

We’re closed today waiting for the ice to thaw. ❄️Stay safe and cozy.  See you tomorrow
01/11/2025

We’re closed today waiting for the ice to thaw. ❄️

Stay safe and cozy. See you tomorrow

Our Black Friday sale is live! Buy two contrast or float sessions, get the third, free! We can turn them all into gift c...
11/26/2024

Our Black Friday sale is live!

Buy two contrast or float sessions, get the third, free! We can turn them all into gift certificates for your friends and loved ones, too 😉

Pop over to our online store to purchase your package today! Don’t wait, sale ends Saturday Nov 30th!

Can shining some tiny lights onto your face make you more handsome? Well, if the goal is smooth, blemish-free skin with ...
09/21/2024

Can shining some tiny lights onto your face make you more handsome? Well, if the goal is smooth, blemish-free skin with a healthy glow, then the answer is an unequivocal “yes”.

Red light therapy has been studied since the 1990s when NASA found it helped heal astronauts’ wounds. Today, it’s used in everything from sports recovery to skincare, supported by solid research. 🔬

Dm us to get setup with some RLT sessions!

There’s a hurricane a comin’! Don’t get left in the dark! Luci solar power strings lights are a perfect addition to anyo...
08/06/2024

There’s a hurricane a comin’! Don’t get left in the dark!

Luci solar power strings lights are a perfect addition to anyone’s emergency kit. We also have a ton of taper candles that burn for up to 10 hours and poured candles that last up to 60!

Coconut water to keep you hydrated and water free shower sheets to keep you smelling fresh.

We’re a wellness & emergency preparedness’ one stop shop! 😉

Our books are full this weekend but you can still swing by to stock up weekend essentials! The SunJellies Betty Basket i...
04/26/2024

Our books are full this weekend but you can still swing by to stock up weekend essentials!

The SunJellies Betty Basket is perfect for a spontaneous park picnic. Grab a U Speaker Mini to carry tunes along in your rides. Stock up on Saint Jane sunscreen to protect your glow!

We’ve got your weekend whims covered!

Step into the enchanting glow of Mole Hollow. Each candle, crafted by hand using methods perfected since 1969, carries w...
04/23/2024

Step into the enchanting glow of Mole Hollow. Each candle, crafted by hand using methods perfected since 1969, carries with it a whisper of magic and tradition.

From the careful selection of 100% cotton wicks to the purest essential oils, every element is chosen with intention and devotion to quality. This spring collection spectrum of candles, displayed against the rustic charm of nature, isn’t just about illuminating spaces — it’s about creating experiences and memories.

Let the rich colors inspire you, from the calming blues to the fiery reds, and the earthy greens that ground you in the present moment. Ignite a Mole Hollow candle and kindle the flame of heritage in your sanctuary. ✨ 🕯️

We are so excited to Introduce you to the epitome of luxury skincare: Saint Jane has officially arrived in our shop! 🌿✨T...
02/13/2024

We are so excited to Introduce you to the epitome of luxury skincare: Saint Jane has officially arrived in our shop! 🌿✨

Transform your skin care routine into a sacred ritual with Saint Jane’s award-winning, meticulously crafted formulas. Infused with the purest, sustainably sourced ingredients, each drop is designed to nourish, rejuvenate, and illuminate your skin like never before.

Why Saint Jane? Because you deserve skincare that not only promises but delivers unparalleled radiance and wellness. From the antioxidant-rich CBD serum to the sumptuous beauty elixirs, every product is a testament to the brand’s commitment to purity, efficacy, and luxury.

Dive into the world of Saint Jane and discover how to unveil your skin’s natural glow.

Run, don’t walk to shop the collection in-store! Not only is the product incredible, it’s visually stunning, too! Like it’s pre-wrapped for Valentine’s Day 😉😉

beautiful + new self-care products available including this Earth Harbor Dew Kit. A little bit about it below :,)-Celest...
01/21/2024

beautiful + new self-care products available including this Earth Harbor Dew Kit. A little bit about it below :,)

-Celestine: seaweed peptides, vitamins, and pomegranate extract hydrates skin
-Siren Silk: use of sea retinol and antioxidants to help collagen and rejuvenation of skin
-Calypso: vitamin C-based serum to create a glow
-Tidal Rose: seaweed nutrients and rose water with white tea extract to regulate skin pH and moisturize!

Address

213 E. Braxton Foushsee Street
Carrboro, NC
27510

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 9am - 6pm

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Our Story

We are the first and only center in the area offering premium float tank experiences, full spectrum infrared sauna, and a constantly evolving tool kit to help you reach your fullest potential. We subscribe to a three step process, rest, recover, create. Once your body and mind have the bandwidth for new levels of potential your intuition will creatively guide you toward your next steps in making your life better.