Areté Float Tank & Personal Optimization Studio

10/17/2025

Areté is steeped in autumn magic. The air is crisp, the garden is alive with color, and the season’s energy has found its way into every corner of our space. ✨

Come explore our fall-inspired offerings, tend to your body and spirit, and let a little seasonal alchemy spark your own rituals of rest and renewal.

09/20/2025

🍂✨ Fall is in full swing at Areté—new $55 floats, the best cozy finds in town, and even a pop-up at Carrboro Music Fest! This newsletter is basically your autumn self-care guide… don’t miss it. 🍁🕯️

Big announcement, float fam—for a limited time... 60 Minute, $55 float sessions! We're are excited to announce we're offering 60-minute float sessions to taste test with community for a limited time! This option, available now through October 5th, offered alongside our signature 90-minute floats. ...

08/08/2025

Cold plunge curious? Come try it out!

We’ll have raffles, giveaways, and just a darn good time!

04/24/2025

𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗟𝗶𝗳𝗲
Regular cold exposure can lead to several mental health benefits:​

𝗠𝗼𝗼𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Cold plunges stimulate the release of endorphins and dopamine, leading to improved mood and reduced anxiety.

𝗦𝘁𝗿𝗲𝘀𝘀 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Engaging in cold water immersion can decrease cortisol levels, the body’s primary stress hormone, promoting a sense of calm .​

𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗙𝗼𝗰𝘂𝘀 𝗮𝗻𝗱 𝗔𝗹𝗲𝗿𝘁𝗻𝗲𝘀𝘀: The shock of cold water can increase alertness and mental clarity, helping individuals stay present and focused .​

Step into the chill—your nervous system will thank you.

04/12/2025

The moon reaches her peak tonight, and with it comes a powerful moment to pause, reflect, and release. Full moons illuminate—what’s working, what’s not, what needs letting go.

It’s easy to reach for distractions when things feel heavy or unclear. But sometimes what we really need is space—quiet, uninterrupted space—to just be. That’s why solo wellness matters. No small talk, no performance, just you and your breath.

So if you’re feeling the pull, lean in. Run a hot bath, step into the cold, journal something raw, or come see us. Float, rest, breathe—it doesn’t have to be complicated to be healing.

We’ll hold space. You just show up.

04/04/2025

Ready for a weekend reset? Give us a call, I bet we can get you just as chill at Kiki without having to nap on the floor!!

We have some availability for all services this weekend, call the shop for 15% off your session. Just mention this post and we’ll take care of the rest (pun intended).

01/11/2025

We’re closed today waiting for the ice to thaw. ❄️

Stay safe and cozy. See you tomorrow

11/26/2024

Our Black Friday sale is live!

Buy two contrast or float sessions, get the third, free! We can turn them all into gift certificates for your friends and loved ones, too 😉

Pop over to our online store to purchase your package today! Don’t wait, sale ends Saturday Nov 30th!

09/21/2024

Can shining some tiny lights onto your face make you more handsome? Well, if the goal is smooth, blemish-free skin with a healthy glow, then the answer is an unequivocal “yes”.

Red light therapy has been studied since the 1990s when NASA found it helped heal astronauts’ wounds. Today, it’s used in everything from sports recovery to skincare, supported by solid research. 🔬

Dm us to get setup with some RLT sessions!

08/06/2024

There’s a hurricane a comin’! Don’t get left in the dark!

Luci solar power strings lights are a perfect addition to anyone’s emergency kit. We also have a ton of taper candles that burn for up to 10 hours and poured candles that last up to 60!

Coconut water to keep you hydrated and water free shower sheets to keep you smelling fresh.

We’re a wellness & emergency preparedness’ one stop shop! 😉

04/26/2024

Our books are full this weekend but you can still swing by to stock up weekend essentials!

The SunJellies Betty Basket is perfect for a spontaneous park picnic. Grab a U Speaker Mini to carry tunes along in your rides. Stock up on Saint Jane sunscreen to protect your glow!

We’ve got your weekend whims covered!

04/23/2024

Step into the enchanting glow of Mole Hollow. Each candle, crafted by hand using methods perfected since 1969, carries with it a whisper of magic and tradition.

From the careful selection of 100% cotton wicks to the purest essential oils, every element is chosen with intention and devotion to quality. This spring collection spectrum of candles, displayed against the rustic charm of nature, isn’t just about illuminating spaces — it’s about creating experiences and memories.

Let the rich colors inspire you, from the calming blues to the fiery reds, and the earthy greens that ground you in the present moment. Ignite a Mole Hollow candle and kindle the flame of heritage in your sanctuary. ✨ 🕯️