Areté Float Tank & Personal Optimization Studio

12/31/2025

Winter always asks us to reflect, soften, and listen — and that’s exactly what we’ve been doing at Areté lately. As we close out this chapter and move toward the new year, we’re feeling both tender and wildly excited about what’s ahead.

This space has evolved so much through your presence, your stories, your healing, your rest… and we know it isn’t done becoming whatever it’s meant to be. 2026 feels big — like change, like possibility, like deeper community, slower nervous systems, and gathering together in meaningful ways.

In 2026 you’ll see more events, workshops, connection, conversation, and in-person moments. And as we dream forward, we want to hear from you:
What do you want Areté to be for you?
What do you crave more of?
What feels supportive?
What do you want access to in our community?

We’re not going anywhere — but we are listening, evolving, and staying open. Thank you for holding this space with us. Here’s to whatever beautiful version of Areté emerges next.

Cheers to a wonderful new year ahead.

12/24/2025

This is your ‘I totally nailed the gift this year’ moment.

The shop may be closed, but gifting calm, restoration, and pure joy is still completely open.

If you still need a gift (or a really good upgrade from “oops, I forgot”), our gift certificates are available online 24/7. Instant email delivery + printable certificates = effortless, meaningful gifting.

Give them something to look forward to… and snag it while you’re thinking about it.

12/03/2025

Join us for a rejuvenating Free Vinyasa Class at Midtown Yoga in Durham, NC!

When: December 7, 2025
Time: 10:00 – 11:00 AM
Where: 3109 Shannon Rd, Suite 200, Durham, NC 27707 🌟

Don't miss this opportunity to harmonize your mind and body.
Snag your free pass today! https://wix.to/BAA13Ek

11/19/2025

We’re teaming up with Midtown Yoga Durham for something special!

Join us Sunday, Dec 7 at 10am for a sweaty, feel-good morning of hot yoga, prizes, and goodie bags!

✨ Free class
✨ Raffle for free services
✨ Good vibes + community

Let’s heat things up, connect, and celebrate this collab in the best way — moving our bodies and supporting local wellness!

Tag your yoga buddies and don’t forget to swing by Areté to grab your pass!

11/14/2025

I have tried 𝘦𝘷𝘦𝘳𝘺 possible way to photograph these glass Moravian stars — different angles, different lighting, sacrificed a ring light, whispered encouraging words… nothing.

None of it captures how insanely gorgeous they are in real life.
Like, these stars said “I will 𝐧𝐨𝐭 be humbled by your iPhone camera.”

They sparkle. They glow. They make your whole space look like it has its life together.

You just have to come see them in person — trust me, the photos are giving 6/10 while the stars themselves are a solid 15/10.

Available now at Areté, until they inevitably sell out because everyone who sees them immediately falls in love. ✨

11/11/2025

We don’t do ordinary, and this year’s Black Friday is no exception.

Something’s coming that blends deep rest, heat, light, and a little seasonal magic—and you’ll want to be ready.

Watch this space. ✨

Details drop soon.

11/07/2025

Just because October has come and gone doesn’t mean the cozy vibes have to end!

These 3D puzzles are one of our favorite ways to spend a fall evening — a little teamwork, a little tea (or tequila 👀), and a lot of satisfaction when it all comes together.

Whether you build solo with a blanket and playlist or gather friends for a puzzle-and-snack night, these detailed little worlds are such a fun way to slow down and unwind.

Available in-store now at Areté — perfect for rainy days, self-care Sundays, or get some Christmas gift shopping your fellow cozy creatives done!

10/17/2025

Areté is steeped in autumn magic. The air is crisp, the garden is alive with color, and the season’s energy has found its way into every corner of our space. ✨

Come explore our fall-inspired offerings, tend to your body and spirit, and let a little seasonal alchemy spark your own rituals of rest and renewal.

09/20/2025

🍂✨ Fall is in full swing at Areté—new $55 floats, the best cozy finds in town, and even a pop-up at Carrboro Music Fest! This newsletter is basically your autumn self-care guide… don’t miss it. 🍁🕯️

Big announcement, float fam—for a limited time... 60 Minute, $55 float sessions! We're are excited to announce we're offering 60-minute float sessions to taste test with community for a limited time! This option, available now through October 5th, offered alongside our signature 90-minute floats. ...

08/08/2025

Cold plunge curious? Come try it out!

We’ll have raffles, giveaways, and just a darn good time!

04/24/2025

𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗟𝗶𝗳𝗲
Regular cold exposure can lead to several mental health benefits:​

𝗠𝗼𝗼𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Cold plunges stimulate the release of endorphins and dopamine, leading to improved mood and reduced anxiety.

𝗦𝘁𝗿𝗲𝘀𝘀 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Engaging in cold water immersion can decrease cortisol levels, the body’s primary stress hormone, promoting a sense of calm .​

𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗙𝗼𝗰𝘂𝘀 𝗮𝗻𝗱 𝗔𝗹𝗲𝗿𝘁𝗻𝗲𝘀𝘀: The shock of cold water can increase alertness and mental clarity, helping individuals stay present and focused .​

Step into the chill—your nervous system will thank you.

04/12/2025

The moon reaches her peak tonight, and with it comes a powerful moment to pause, reflect, and release. Full moons illuminate—what’s working, what’s not, what needs letting go.

It’s easy to reach for distractions when things feel heavy or unclear. But sometimes what we really need is space—quiet, uninterrupted space—to just be. That’s why solo wellness matters. No small talk, no performance, just you and your breath.

So if you’re feeling the pull, lean in. Run a hot bath, step into the cold, journal something raw, or come see us. Float, rest, breathe—it doesn’t have to be complicated to be healing.

We’ll hold space. You just show up.