11/01/2021
In 1929 Ge**er began an advertising campaign to convince dieticians and pediatricians that canned baby food was just as nutritious as homemade food, and even better because it was scientifically prepared.
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As part of the campaign, doctors received free Ge**er products for patients. Ge**er also funded research touting the health benefits of their food. That research—vaguely worded and devoid of peer review—was published in the Journal of the American Dietetic Association, positioning it as scientific fact.
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Alongside these efforts, Ge**er stated that women who prepared their own baby food were neglecting their husbands—and babies. One 1933 ad read, “For Baby’s Sake, Stay Out of the Kitchen!”
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Alongside these efforts, Ge**er advocated for starting solids at 3 months old. And by the 1950’s—after 20 years of advertising—the average age of introducing solids fell to just 6 weeks old.💔
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Since then the medical community realized that too-early introduction of solids displaced valuable nutrition from breast milk/formula. The consensus among medical institutions today (AAP, U.S. National Institutes for Health, and World Health Organization) is that it’s best to introduce solids at 6 months old. It is at this time that most babies are developmentally ready to eat and need more iron. Conveniently, 6 months is also when babies are capable of feeding themselves.
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Baby food was invented. Mom guilt was marketed.
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There is no perfect order of introducing solids. No no need for “stages” of thickness. These were all constructs in the name of profit.
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Convenience has its place. I love a good yogurt pouch and rely on Cheerios when traveling. But the idea that real food has to be hard isn’t good for anyone. Babies don’t need banana pudding or pricey pouches—a banana is fine!
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There is a reason feeding feels complicated. Corporations spent the last century telling your grandmothers and great-grandmothers that they would be bad moms and wives if they didn’t buy pre-prepared baby food. So the next time you feel a twinge of guilt for feeding your baby YOUR way, remember that it’s not you. It’s history.
