08/23/2025
Let’s be crystal clear: unsafe sleep kills babies.
Every. Single. Year. Thousands of infants die because someone decided their baby “looked cozier” with a blanket, a pillow, or curled up in an adult bed.
Newsflash: your baby doesn’t care about “cozy.” They care about breathing.
A firm, flat, empty sleep surface isn’t a suggestion—it’s the only evidence-based way to reduce the risk of unsafe sleep… suffocation, asphyxiation, rebreathing, overlay, wedging, falls, and SIDS.
Choosing what feels right to you over what we know is safe isn’t “parenting intuition.” It’s reckless.
This isn’t about comfort. It’s about survival. Comfort won’t bring a baby back.