Iowa Eye Center

11/24/2025

If your Flexible Spending Account (FSA) funds expire at the end of the year, you'll lose them if you don't use them. Typically, vision care expenses covered when using FSA funds include:

👓 Prescription eyeglasses
🕶️ Prescription sunglasses
🤓 Reading glasses (prescription and non-prescription)
👁️ Contact lenses and supplies
🏥 Eye exams and some surgical procedures

Always check with your FSA provider or your employer's human resources department for exact coverage details.

Ready to make an appointment? Give us a call today: 319-362-3937.

11/18/2025

"I want every patient to feel like we're a team." 🤝

That's the kind of care Dr. Litchfield brings to Iowa Eye Center: clear communication, compassion, and a commitment to helping every patient see their best.

11/12/2025

Big thanks to the Gazette for featuring Dr. Gauger in their Healthy You health publication story on dry eyes.

She shares how many people experience bothersome symptoms every day without realizing it's a treatable condition. With the right diagnosis, relief can be simple and effective. Give us a call to schedule your appointment: 319-362-3937.

A sandy, gritty feeling in your eyes. Intermittent blurry vision. The sense that there's something in your eye, but there's nothing there. These are all common symptoms of dry eye, a condition that affects millions of people every day.

11/11/2025

🎉 🍾 🎄 🎊 ❄️ Holiday sparkle and champagne bubbles are fun… until they're not. 👀

The American Academy of Ophthalmology shares surprising ways holiday celebrations can lead to eye injuries—and how to avoid them.

Glitter on pine cones and tinsel on trees; bright snowy hillsides and dry autumn leaves — eye hazards aren't always easy to spot, but this winter you'll find them, ready or not. Don't let holiday eye

11/04/2025

Did you know that smoking harms more than your lungs? It can lead to macular degeneration, cataracts, dry eye, and even damage your optic nerve.

Click over to our latest blog post to learn all the ways it affects your vision—and how quitting will help. 🔗 ⬇️

Smoking increases your risk of AMD, cataracts, dry eye, and optic nerve damage. Learn how quitting protects your vision.

10/31/2025

Halloween celebrations may be full of tricks, but our Fall Eyeglasses Sale is all treat. 🎃
Today's your last chance to freshen your look for less—the sale ends when the Optical Center closes at 3 PM! 🕒

👻 30% OFF your first pair
👻 40% OFF each additional pair

Don't miss out—stop in today and save before the sale vanishes. 💀

10/29/2025

👓🍂 New season, new style, big savings! 🍂👓

Our Fall Eyeglasses Sale is happening this week! 👀

Choose from:
🍁 Designer frames
🍁 Prescription sunglasses
🍁 Sport glasses
🍁 Single vision reading glasses

Whether you're after a fresh look for work, sporty shades for the weekend, or cozy reading glasses, now's the time to save. Stop in and find your perfect pair—or pairs!

Stop by the Optical Center anytime this week, no appointment is needed. But don't wait—sale ends Friday!

10/27/2025

🍁 Our Fall Eyeglasses Sale is here! 🍁
Seasonal style + serious savings = a perfect pair (or two!)

🍂 30% OFF your first pair
🍂 40% OFF every additional pair

Upgrade your glasses, add a second pair, or finally snag those prescription sunglasses you've had your eye on. Stop by our Optical Center anytime this week—no appointment is neeeded. But don't wait, sale ends Friday‼️

Save 30% on a complete pair of eyeglasses. Save 40% on each additional pair. Choose from our entire selection, including: Designer frames, including Gucci, Nike, David Spencer, Bellinger, Tom Ford, Entourage of 7, Saint Laurent, Etnia, KLiiK, and Orgreen Prescription sunglasses Sport glasses Single-...

10/23/2025

🍁 Get ready to fall into fresh looks and big savings—our annual Fall Eyeglasses Sale starts next week! 🍁

👓 30% OFF your first pair
👓 40% OFF every additional pair

Update your everyday frames or add a bold new style. 👩🏻‍🏫 🧑‍🏫 👨🏽‍🏫

The sale also includes:
🕶️ Prescription sunglasses
🏀 Sport glasses
👓 Single-vision reading glasses

A new season is the perfect time to refresh your look. See you soon! 👋🏻

10/21/2025

⭐️⭐️⭐️⭐️⭐️

First visits can feel overwhelming, but Dr. Gross and our team make sure patients feel comfortable and cared for.

Thank you, Wendy, for sharing your experience!

10/15/2025

👁️ Thinking about costume contacts for your look? Think twice.

Contacts that aren't prescribed and fitted by an eye doctor can cause:
❌ Scratches on the cornea
❌ Serious eye infections
❌ Pain, redness, and vision loss

Even if they're labeled "cosmetic" or "one size fits all," they can be dangerous.

👻 If you want to change your eye color safely, talk with your eye doctor first. Protect your vision—it's the most important part of any costume.

10/07/2025

Think you know the truth about astigmatism? You may have heard that you can't wear contacts, that it's caused by too much screen time, or that LASIK can't fix it. The truth? Those are all myths.

Astigmatism is one of the most common vision conditions—and it's very treatable. In our latest blog post, we're setting the record straight on the most common myths and sharing what truly matters for your eye health.

If you're due for an eye exam or are curious about your options for correcting astigmatism, please call us at 319-362-3937 to schedule an appointment.

Astigmatism myths debunked—learn the facts about causes, contacts, LASIK, and treatments so you can see clearly with confidence.