12/01/2025
Here’s the thing we see all the time: guys work hard, but they’re not actually sure what’s improving or what’s not. And that makes it almost impossible to build real, sustainable progress.
That’s why we measure everything. Not to be fancy or overly “data-driven,” but because it gives us a clearer picture of what an athlete actually needs. Force plates, motion capture, tracking how their body moves, how they’re loading, how their patterns change.. it all helps us make smarter decisions instead of just throwing more volume or guessing.
And honestly, it’s been cool to watch how adding this level of detail has improved the conversations with orgs, too. When a guy leaves the off-season with better velocity or cleaner movement, we can point to the exact things that moved the needle.
We’ll be sharing some of those stories soon. Real players, real metric jumps, and what specifically changed for them.
At the end of the day, measuring isn’t about being “techy.” It’s just the best way to make sure the work you’re doing is actually paying off.