The Optical Journal

The Optical Journal The most visited optical news & fashion website in the world.
đź‘“Optical news with independent view

The Optical Journal is the world’s most popular source for news, fashion, and business advice in independent optical. A 2020 and 2021 W3 Award Winning Business Website, The Optical Journal is a must for those who want to separate their optical businesses from the corporate clones.

Sunday Somewhere expands on its signature aesthetic with two new styles shaped by nature’s untamed essence. Each creatio...
11/28/2025

Sunday Somewhere expands on its signature aesthetic with two new styles shaped by nature’s untamed essence. Each creation is named after a unique crystal formation, echoing the textures, contours, and hues of the earth’s diverse terrain to create a palette that feels both anchored and uplifting. Introduced by WestGroupe, the new releases reveal distinct expressions of form and fluidity, united by Sunday Somewhere’s understated luxury where 70s-inspired boldness meets contemporary craftsmanship.



Wavelite (SS1056) is a lightweight combination frame that reimagines balance through contrast. A daring square acetate front meets rounded lenses, forming a striking silhouette without added weight. The sleek titanium arms flow seamlessly, accented by refined hardware details that keep the design minimal and wearable.

Data analytics company Euromonitor International has revealed its top Global Consumer Trends for 2026, with the annual r...
11/26/2025

Data analytics company Euromonitor International has revealed its top Global Consumer Trends for 2026, with the annual report identifying four global trends that highlight crucial shifts in consumer behaviour.

• Consumers seek holistic wellbeing in the face of global challenges
• Authenticity and self-expression drive consumer behaviour and brand loyalty
• Wellness is going pro as consumers demand professional-grade solutions for everyday use
In a reality shaped by cost of living, authenticity, and wellbeing expectations, these trends are at the core of consumer behaviour worldwide.

John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with yo...
11/25/2025

John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams.

This week’s video is One Simple Trick To Choose The Right Free-form Design Every Time

https://youtu.be/wV9rUcWuMxE?si=Ch17r4P6bZq4Z37Y



For more information or education, visit Laramy-K.

LINDA FARROW is delighted to introduce The Explorer Series, a bold new capsule collection that redefines luxury eyewear ...
11/24/2025

LINDA FARROW is delighted to introduce The Explorer Series, a bold new capsule collection that redefines luxury eyewear for the modern adventurer. The eight-piece collection is meticulously crafted from pure Japanese titanium with 22-carat gold plating and ZEISS lenses, available in select colours such as matt nickel with yellow gold and grey lenses, matt champagne and green lenses, white gold with platinum-plated mirror coatings, and matt nickel and grey lenses.

Designed for versatility, each frame includes removable rubber side shields and temple covers, offered in eight interchangeable colourways including black, white, brown, khaki, cobalt, taupe, navy, and red, allowing for a fully customisable and expressive look.

Both new sun styles in the collection give the aviator a modern update. The Boyd showcases an angular, layered-rim design, while the Baret offers a softer, classic round shape. Both feature the signature detachable, interchangeable rubber side shields.

The Opticians Association of Ohio (OAO) is set to debut Midwest Spec-Fest, a dynamic new continuing education and networ...
11/24/2025

The Opticians Association of Ohio (OAO) is set to debut Midwest Spec-Fest, a dynamic new continuing education and networking series designed to unite the entire eye-care community. The first-of-its-kind event will take place across four Ohio cities in 2026, giving eye-care professionals easier access to innovation, education, and industry connections throughout the state.

From West Chester to Akron, Perrysburg, and Dublin, Midwest Spec-Fest promises an engaging weekend experience filled with continuing education (CE) opportunities, cutting-edge product showcases, and the chance to connect with leading figures from every corner of the optical industry.

“Midwest Spec-Fest was actually inspired by one of our new vendors—and several returning ones—who pointed out the limited access to the Midwest market, especially now with only one Vision Expo,” said John Bruening, President of the OAO.

Daniel speaks with Robert William Morris, founder of William Morris Eyewear and now the creative force behind Wright & B...
11/21/2025

Daniel speaks with Robert William Morris, founder of William Morris Eyewear and now the creative force behind Wright & Bailey London, his new eyewear venture.




&BaileyLondon

Swiss Eyewear Group has been dedicated to making premium polarized eyewear accessible to all. Through its iconic INVU ul...
11/21/2025

Swiss Eyewear Group has been dedicated to making premium polarized eyewear accessible to all. Through its iconic INVU ultra polarized collection, the company combines Swiss precision, European craftsmanship, and Japanese technology to deliver unmatched optical performance. Each INVU lens is crafted from high-grade European base material and equipped with a high-efficiency polarizer manufactured under Swiss supervision in Japan, resulting in a crystal-clear, optical class 1 lens with exceptional glare reduction and color definition.

Swiss Eyewear Group also drives innovation at retail with advanced demonstration tools, including a state-of-the-art LCD display that vividly showcases the INVU glare-free vision experience. This powerful in-store tool helps opticians engage consumers, elevate their buying experience, and seamlessly upgrade them to polarized prescription eyewear.

STRUKTUR Eyewear has announced the launch of its 2025 collection, reaffirming its deep Norman roots while embracing a bo...
11/20/2025

STRUKTUR Eyewear has announced the launch of its 2025 collection, reaffirming its deep Norman roots while embracing a bold new era of design innovation. The brand, long recognized for its fusion of historical craftsmanship and contemporary aesthetics, continues to push the boundaries of eyewear design with creations that reflect both heritage and modernity.
The new collection, conceived by designer Thierry Bonhomme, highlights a seamless balance between traditional artistry and avant-garde inspiration. Drawing influence from modern architecture and contemporary men’s fashion, the 2025 designs are crafted for the modern man seeking elegance, confidence, and distinction.
Each frame tells an authentic story, reinterpreted through cleaner lines and more pronounced volumes. These elements embody STRUKTUR’s ongoing commitment to creating eyewear that combines boldness and sophistication, merging the brand’s Norman heritage with forward-thinking design.

Italian eyewear brand, Kador Eyewear has introduced two new A/W 25/26 sunglasses designs which further evolve the label’...
11/20/2025

Italian eyewear brand, Kador Eyewear has introduced two new A/W 25/26 sunglasses designs which further evolve the label’s dedication to quality and craftsmanship, driven by Italian know-how and meticulous attention to detail. The frames are designed by Enzo Sopracolle, the world-renowned eyewear creator, whose passion for product design has brought new life to the Cadore brand and its extraordinary heritage and artisan traditions.

Big Monza by Kador

Big Monza by Kador has a beautiful, timeless, and almost magnetic presence with its iconic double bridge with metal inlay, which catches the light. The bold line of the front combines with a feeling of lightness in this hand-sculpted aviator frame. This pair of glasses is part of the Big collection for those who live life on the move—decisive, fast, and always authentic. Every detail exudes balance and power: the high-quality Mazzucchelli acetate, the slender and balanced temples, the impeccable fit that combines comfort and personality.

Address

7027 E. Briarwood Drive
Centennial, CO
80112

Website

Alerts

Be the first to know and let us send you an email when The Optical Journal posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Optical Journal:

Shortcuts

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram

Category

Optical News With Independent Views

For 12 years, The Optical Vision Site and Optical Vision Resources provided a different slant on our optical community. In September of 2019, we merged both websites into a new name with a new look and a new outlook as well. We are here to help independent optical do things a little better, a little smarter, and have fun doing so.