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The Optical Journal is the world’s most popular source for news, fashion, and business advice in independent optical. A 2020 and 2021 W3 Award Winning Business Website, The Optical Journal is a must for those who want to separate their optical businesses from the corporate clones.

Marcolin and Max Mara hosted a special luncheon celebrating the summer season and Max Mara Eyewear at The Private Reside...
07/25/2025

Marcolin and Max Mara hosted a special luncheon celebrating the summer season and Max Mara Eyewear at The Private Residence at Wölffer Estate Vineyards in the Hamptons.

The luncheon featured the new SS25 Sun Collection from Max Mara Eyewear, a tribute to individuality and timeless style. Inspired by the bold vision of Lee Miller and the architectural elegance of Eileen Gray, the collection features striking geometries, light accents, and sculptural lines. The delicate metal profiles and golden details make each pair a refined, wearable work of art, marking a new chapter in Max Mara’s legacy of design excellence.

Notable guests included Nicky Hilton Rothschild, Jacquelyn Jablonski, Sai de Silva, Tina Craig, Jessica Wang, Casey Fremont, Erika Bearman, Max Eicke & Irina Eicke Kro, Dani Stahl, Carolyn Angel, Lizzi Bickford, Daniel Ding, Jared Seligman, Amanda Smith, Elizabeth Kurpis, Natasha Wolff, and more.

Marcolin and Max Mara hosted a special luncheon celebrating the summer season and Max Mara Eyewear at The Private Residence at Wölffer Estate Vineyards in the

The World Health Organization (WHO) has validated Senegal as having eliminated trachoma as a public health problem. Sene...
07/24/2025

The World Health Organization (WHO) has validated Senegal as having eliminated trachoma as a public health problem. Senegal becomes the ninth country in WHO’s African Region to have achieved this feat.

“I commend Senegal for freeing its population from this disease”, said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “This milestone is yet another sign of the remarkable progress being made against neglected tropical diseases globally, and offers hope to other countries still working to eliminate trachoma.”

Trachoma has been known in Senegal since the early 1900s and was confirmed as a major cause of blindness through surveys in the 1980s and 1990s. Senegal joined the WHO Alliance for the Global Elimination of Trachoma in 1998, conducted its first national survey in 2000, and completed full disease mapping by 2017 with support from the Global Trachoma Mapping Project and Tropical Data.

The World Health Organization (WHO) has validated Senegal as having eliminated trachoma as a public health problem. Senegal becomes the ninth country in WHO’s

Lowercase, an independent eyewear brand made in New York, is back with the Summer25 Collection – a bold new lineup of ha...
07/23/2025

Lowercase, an independent eyewear brand made in New York, is back with the Summer25 Collection – a bold new lineup of handcrafted frames inspired by the energy, grit, and creative heartbeat of the city that raised it.

Built start to finish at the brand’s own workshop in Brooklyn’s Industry City, the Summer25 Collection brings fresh silhouettes, richer color palettes, and the same small-batch craftsmanship Lowercase is known for. Classic shapes get a seasonal refresh, making this collection the perfect balance of timeless and right-now – versatile, expressive, and made to move with you.

A few standouts from the collection include ALMA in Crystal – a clean, modern cat-eye with soft curves and a crisp, clear finish. BEACON SUN in Honey – warm, oversized, and dripping with retro cool. TRIBECA in Ivory Marble sports sleek lines and standout acetate for an effortlessly elevated look. ST MARKS SUN in Espresso is confident and bold, with earthy tones and green-tinted lenses.

Lowercase, an independent eyewear brand made in New York, is back with the Summer25 Collection – a bold new lineup of handcrafted frames inspired by the energ

John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with yo...
07/22/2025

John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams.

This week’s video is Filling Prescribed Prism by Decentration in Single Vision Lenses (ASPHERIC EDIT)

https://youtu.be/lHcPMaI_Cx4?si=yorIZf7-aV5UhjAJ



For more information or education, visit Laramy-K.

John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of

Design becomes personality with a keen sense of shape, color, and style. Lightweight and precise, they are as unique as ...
07/21/2025

Design becomes personality with a keen sense of shape, color, and style. Lightweight and precise, they are as unique as the person wearing them. Be inspired by the new Flair models and discover eyewear made in Germany. The new August 2025 collection once again focuses on surfaces, exclusive designs, faceted demo lenses, titanium, and our usual Made in Germany high quality.

ART COUTURE

A special highlight of the collection is the Art Couture model 9137, which demonstrates how subtle luxury can be. Drawing inspiration from fine jewellery, it has been pared down to the essentials and refined with great attention to detail. The iconic design is crafted with great attention to detail.

The rimless 9132 model, which features a floating zirconia stone, has been given a modern lens shape and subtle colouring in the 9138 model. The 9138 model embodies understated elegance, offering a design that makes a subtle impression and complements every face.

Design becomes personality with a keen sense of shape, color, and style. Lightweight and precise, they are as unique as the person wearing them. Be inspired by

Ophthalmic lens technology leader HOYA Vision Care announced the launch of HOYA Polarized Lenses with Lumacore™ Mirrors....
07/21/2025

Ophthalmic lens technology leader HOYA Vision Care announced the launch of HOYA Polarized Lenses with Lumacore™ Mirrors. The patented technology within HOYA Polarized Lenses with Lumacore™ Mirrors offers a revolutionary breakthrough by embedding a striking mirror and polarized filter within the lens, offering exceptional cleanability and durability with the incredible sunglass aesthetics that only a mirror can provide.

“HOYA Polarized Lenses with Lumacore Mirrors represent a true breakthrough,” said Samy Lauriette, Vice President of Strategic Marketing. “Unlike conventional mirror coatings that are applied to the lens surface, Lumacore’s mirror is precision-embedded within the lens itself, a proprietary innovation no other brand offers. This unique integration delivers exceptional durability, superior optical performance, and resistance to scratching, peeling, and rubbing off over time.

Ophthalmic lens technology leader HOYA Vision Care announced the launch of HOYA Polarized Lenses with Lumacore™ Mirrors. The patented technology within HOYA P

The Optical Women’s Association (OWA) will host another global event at SILMO Paris, continuing expansion plans for memb...
07/21/2025

The Optical Women’s Association (OWA) will host another global event at SILMO Paris, continuing expansion plans for membership among women in the optical industry internationally.

Join the OWA for "Seeing Beyond: The Power of Women in Optical Innovation", featuring a powerhouse panel of accomplished executive leaders, facilitated by OWA International Expansion Committee Chair Nancy Gries.

Sponsored graciously by SILMO, this event will kick off with an introduction byAmélie Morel Martin, President of SILMO and Director of Communications for MOREL. Panelists Olga Prenat (EssilorLuxottica), Kivilcim Erdogan (Bausch & Lomb), and Atissa Tadjadod (Silhouette) will then share insights into their journeys in optical innovation. The discussion will do a deep dive on how women are driving change in technology, AI, human resources, sustainability, and vision health, and promises to inspire and empower future optical leaders!

The Optical Women’s Association (OWA) will host another global event at SILMO Paris, continuing expansion plans for membership among women in the optical indu

Daniel speaks with Amélie Morel Martin, SILMO’s President, and Eric Lenoir, SILMO’s Exhibition Director about SILMO Pari...
07/18/2025

Daniel speaks with Amélie Morel Martin, SILMO’s President, and Eric Lenoir, SILMO’s Exhibition Director about SILMO Paris 2025, taking place 26-29 September, 2025.




Daniel speaks with Amélie Morel Martin, SILMO’s President, and Eric Lenoir, SILMO’s Exhibition Director about SILMO Paris 2025, taking place 26-29 Septembe

Among the highlights of SILMO is the Optical Design Contest. A true springboard for tomorrow’s talents, this contest off...
07/17/2025

Among the highlights of SILMO is the Optical Design Contest. A true springboard for tomorrow’s talents, this contest offers design students from around the world the opportunity to push the boundaries of innovation and explore the endless possibilities of design in the world of optics.

This year, the contest challenges participants to create bold and visionary frames on the theme: “Superhero Glasses.” These designs must go beyond mere corrective function to become instruments of transformation, empowerment, and reinvention of vision and the world.

Presided over by Michel Penneman, a renowned international designer and interior architect, the Optical Design Contest highlights the potential for eyewear to become much more than a simple accessory: a true technology, a source of power, a gateway to new perceptions.

Join The Optical Journal at SILMO Paris on the Optical Design Contest stand — the 2025 winner will be announced on Friday, September 26. Until then, discover the finalists!

Among the highlights of SILMO is the Optical Design Contest. A true springboard for tomorrow’s talents, this contest offers design students from around the wo

It was in the light of the Mediterranean that an entire chapter of modern art was written. Traveling to the South of Fra...
07/17/2025

It was in the light of the Mediterranean that an entire chapter of modern art was written. Traveling to the South of France has become a founding ritual, an essential step in the careers of many artists. From Matisse to Picasso, their experiments embody various facets of Mediterranean beauty. Solar, focused on the observation of the sea and light effects. Whether they paint on location or from memory in the studio, all experience the sensual joy of contemplation, inspired by the light and colors of the South. They explore a representation that does not reproduce appearances, in the sense of a photographic image, but seeks to convey a living presence.

From the very beginning, Lazuli Eyewear has drawn its inspiration from the heart of the Côte d'Azur, where light dances on the waves and every landscape tells a story. With the “Regards d'Azur” collection, Lazuli celebrates this heritage by paying tribute to the iconic places that shape the soul of the region.

It was in the light of the Mediterranean that an entire chapter of modern art was written. Traveling to the South of France has become a founding ritual, an ess

For 40 years, J.F. Rey has embodied a unique vision of eyewear, driven by creative independence, technical innovation, a...
07/16/2025

For 40 years, J.F. Rey has embodied a unique vision of eyewear, driven by creative independence, technical innovation, and exceptional artisanal craftsmanship. With the LAYERS collection, the brand carries this legacy forward through a bold new take on the combination frame.

Thought out as a layering play, it explores bold graphic overlaps and striking contrasts, blending technical precision with creative freedom. A design that brings a new balance between form, function, and material.

Behind their seemingly simple appearance, the models reveal a technical sophistication that is a hallmark of J.F. Rey. Their design is based on a distinctive two-tone metal lining, developed to hold colored acetate rings. This precise engineering redefines the combination frame: more flexible, more durable, and exceptionally comfortable.

For 40 years, J.F. Rey has embodied a unique vision of eyewear, driven by creative independence, technical innovation, and exceptional artisanal craftsmanship.

Swiss Eyewear Group has introduced the new INVU sports mask sunglass, engineered for high-performance sports and aligned...
07/16/2025

Swiss Eyewear Group has introduced the new INVU sports mask sunglass, engineered for high-performance sports and aligned with modern, bold fashion trends. Made from Swiss TR 90, the frame is ultra-light and flexible. This secure, barely-there feel provides the comfort you need for a full day of outdoor activity.

The standout feature is INVU’s proprietary ultra-polarized lens technology, offering exceptional glare reduction, contrast enhancement, and 100% UV protection. A mirror coating seamlessly matched to the frame adds visual impact and style.

The wraparound mask design provides enhanced coverage and a sleek, futuristic look that resonates with today’s fashion-forward consumer.

Designed for active lifestyles but built to turn heads, the INVU sports mask offers optical retailers across the globe an opportunity to serve the ever-growing needs of outdoor enthusiasts.

Swiss Eyewear Group has introduced the new INVU sports mask sunglass, engineered for high-performance sports and aligned with modern, bold fashion trends. Made

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Optical News With Independent Views

For 12 years, The Optical Vision Site and Optical Vision Resources provided a different slant on our optical community. In September of 2019, we merged both websites into a new name with a new look and a new outlook as well. We are here to help independent optical do things a little better, a little smarter, and have fun doing so.