The Optical Journal

03/10/2026

Mad in Italy has launched a new collection of optical frames that both confirms and renews the brand’s core values: design, material research, and manufacturing excellence. The 2026 collection consists of twelve new models, six titanium frames and six acetate frames, each developed to express a contemporary vision of Italian eyewear.

Titanium: Essentiality and Modernity

For its titanium line, Mad in Italy takes a decisive step toward formal simplification. The new frames feature cleaner, more modern shapes compared to the previous collection, paired with soft, neutral color palettes designed for an elegant and versatile aesthetic.

The choice of materials enhances functionality and comfort: titanium for the front and beta titanium for the temples, ensuring lightness, strength, and flexibility.

Mad in Italy has launched a new collection of optical frames that both confirms and renews the brand’s core values: design, material research, and manufacturi

03/10/2026

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams.

This week’s video is How To Identify Lens Materials

https://youtu.be/Mi32WOzAgP4?si=9y-pi893IJaJaVh2

For more information or education, visit Laramy-K.

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for

03/10/2026

A new manifesto. A new visual embodiment. The same ambition: to be the starting point for major transformations across the global optics and eyewear industry.

“The season starts here” – with this powerful signature, SILMO Paris reaffirms its role: a place where ideas emerge, trends are anticipated and the future of the sector takes shape.

SILMO Paris is that strategic moment when the entire global optical industry gathers, at the beginning of each autumn, to set the tone for a new season.

More than a show: a landmark. An accelerator. A space where creativity, expertise, technological innovation and forward-looking vision intersect.

2026: New Technological Frontiers and Profound Transformations

In response to the rise of artificial intelligence, the growing prominence of connected eyewear, and the transformation of consumer behaviours, SILMO Paris places anticipation at the heart of its 2026 edition.

03/09/2026

In an increasingly dynamic and competitive market, standing out means staying true to your identity while continuing to evolve. {rewind} embodies this balance — a collection
that connects tradition and modernity, past and present, through design, craftsmanship, and emotion.

Inspired by the bold shapes of the 1980s and 1990s, {rewind} reinterprets iconic silhouettes with contemporary sensibility and meticulous attention to detail. Every frame is crafted entirely in premium cellulose acetate, chosen for its durability, comfort, and timeless beauty. The color palette — from refined transparents to sophisticated havanas with pearly shades — reflects a search for elegance that transcends trends.

Each model expresses a story about time: Countdown, Déjà Vu, Sliding Doors, Storytelling, Blackout, Flashback — symbols of moments, choices, and memories that shape {rewind}'s journey.

In an increasingly dynamic and competitive market, standing out means staying true to your identity while continuing to evolve. {rewind} embodies this balance — a collection that connects tradition and modernity, past and present, through design, craftsmanship, and emotion. Inspired by the bold sh...

03/09/2026

BONPOINT, the iconic Parisian luxury children’s fashion house, and IZIPIZI, the must-have French brand known for its timeless eyewear for the whole family, join forces once again to create an exclusive collection. From the very beginning, we have been committed to the well-being of everyone, from adults to little ones, designing pieces to accompany life’s most precious everyday moments.

Protection, quality, and comfort—no compromises. This is a vision we share with Bonpoint, with whom we are delighted to collaborate each year.

This season, Bonpoint x IZIPIZI introduces three sun frame styles available in three sizes for children aged 0 to 11, designed to brighten every sunny day. Made from high-performance bio-based materials, they combine lightness and durability.

The , a new shape at IZIPIZI, makes its debut. This oversized square frame plays with the balance between sharp lines and subtle curves.

BONPOINT, the iconic Parisian luxury children’s fashion house, and IZIPIZI, the must-have French brand known for its timeless eyewear for the whole family, jo

03/09/2026

ZEISS Medical Technology, one of the world's leading medical technology companies, today launched its ZEISS Collaborative Care browser-based software application, enabling eye care professionals to seamlessly work together, securely sharing data, referring patients, and strengthening their professional networks. The new solution addresses longstanding challenges in ophthalmic care, particularly fragmented data sharing and inefficient referral processes. By enabling real-time communication, structured referrals, and shared clinical insights, ZEISS Collaborative Care empowers providers to make fast and confident clinical decisions.

ZEISS Collaborative Care will be demonstrated at Vision Expo in Orlando, FL, from March 11 to 14.

“At ZEISS, we’ve focused the strengths of our digital expertise to address some of the persistent challenges in a patient’s healthcare journey.

ZEISS Medical Technology, one of the world's leading medical technology companies, today launched its ZEISS Collaborative Care browser-based software applicatio

03/06/2026

Daniel speaks with Wayne, Weston, and Matt McGee, the family behind The McGee Group.

Daniel speaks with Wayne, Weston, and Matt McGee, the family behind The McGee Group.    

03/06/2026

Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit.

Each model becomes a character, an attitude, a strategy. Shapes provoke; materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality.

SUPER ACE

Ace of spades ace of hearts. Ace of style. A winning three-of-a-kind with SUPER ACE.

Frames that put all their cards on the table with ultra-mastered tricolour collages. The acetate is sculpted into geometric colour blocks that fit together perfectly, while the palette creates a 3D effect between shadow and light. A true fashion statement, the elongated geometry of the concept sharpens the gaze.

Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spiri

03/05/2026

The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo was not required, and participation was free. Designers, brands, and creators worldwide submitted their most visionary eyewear frames, and the finalists were selected for their artistry, innovative design, exceptional functionality, and their role in pushing the eyewear industry to the next level.

The NOW Awards ceremony, which will name the winners of each category, will take place on Thursday, March 12, from 4:30 PM to 5:30 PM at the NOW Stage during Vision Expo 2026, held March 11–14 at the Orange County Convention Center in Orlando, Florida. All submissions, including finalists, will be included in a NOW showcase at show entry for the duration of Vision Expo.

The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo w