07/07/2025
The psychology of loyalty
From the Couples Therapy archives at
People tend to define loyalty by what it is not (for example, not being betrayed, cheated on, humiliated, or abandoned), but it represents much more than the absence of mistreatment. In couples therapy as in all important relationships, loyalty promotes mental health.
Characteristics of Loyalty
Loyalty is faithfulness, dedication, honesty, trust, and support in a relationship. It requires an emotional commitment and engenders a sense of identity. Most importantly, it provides a feeling of having somebody with you in the world, someone who has your back, and will not intentionally hurt you.
Components of loyalty :
Support
Loyalty means being there for someone through their highs and lows.  Research shows that when people experience a sense of loyalty in a relationship, they are more open to receiving feedback, reflecting on their behavior, and working on personal change.
Acceptance
Loyalty involves accepting and loving someone for who they are and not threatening to leave when things become challenging. It is an acknowledgment of the other person‘s vulnerability, and your mindful decision not to hurt them.
Consistency
Loyalty means being consistent in your treatment, behavior, and regard for another—being the person they can count on. In my couples therapy work, I call this a ‘safe landing’.
 Positive reinforcement
Giving words of encouragement, validation, and affirmation are components of a loyal relationship. In behavioral therapy, positive reinforcement increases a (desired) behavior.
Transparency
Being vulnerable and not hiding parts of you are important aspects of loyalty. People who share their thoughts and feelings display a willingness to be known and to know others in an authentic, open way. It encourages mutual trust.
Mental Health
Loyalty helps build positive self-image, self-efficacy, and self-esteem, all important for mental, emotional, and physical well-being. Knowing you have people who have your back and will be there for you when you need them can help you feel secure and less alone.
How to Build Loyalty
Show appreciation: Show that you value the person. Communicate how important their presence is in your life. Don’t take them for granted. Showing someone your loyalty can foster their loyalty, too.
Be supportive: Offer encouragement when they're struggling, and help them face their problems. Don’t give up on them when challenges arise. They should know you’re there for them through thick and thin.
Maintain their confidence: If they share their secrets, hopes, plans, fears, or insecurities with you, respect their privacy and avoid passing judgment.
Keep promises: Make it a point to follow through on commitments. Be honest if you can't do something.
Honor your relationship: Be faithful in whatever way you and your partner personally define that.
Be honest: Don't keep secrets. Be authentic with them, even when vulnerability is uncomfortable. Being your true self helps promote trust and loyalty.
Act in their best interests: Acting on ulterior motives, talking behind their back, or embarrassing them in public shows disloyalty.
Address problems within the relationship: Manage issues directly instead of talking about them to other people. This shows that you value your relationship and encourages communication.
Treat them fairly: If you’re having a disagreement, consider their perspective, even if it clashes with yours. Ignoring or avoiding difficult conversations can cause issues later on. Having to be right or win an argument is a loss to loyalty.
Use active listening:  Reflection, clarification, and letting the other person have their say are skills that require practice and promote loyalty.