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CFO Services, Chester, NH (2025)

Bob’s style is very hands on and he enjoys being involved in the creation and implementation of solutions for the organizations he works with. Below is a glimpse of the services that Bob is able to provide based on his extensive experience with privately held, small and middle market firms. It will give you an idea of what a senior level financial professional can provide to your organization. For more information or to set up an appointment, please contact Bob by phone at 603-370-0766 or by email at bobmoorenh@comcast.net.

• Financial reporting

• Merger and acquisition

• Strategic planning

• Financing
• Benefit plan and risk management

• Technology

• Human Resources

11/17/2019

Congratulations to Holly Philbrick and the team at The Market & Cafe at Emery Farm. Great coffee, cider, donuts and local products. Grand Opening was Friday. Be sure to stop in when you travel Route 4!

03/04/2019

Planning and allocating marketing, promotional and advertising funds are tough decisions for every organization – especially companies with limited resources. There are many ways to reach customers these days. Social media has changed the game and expanded the way most of us interact, socially and professionally. Traditional advertising methods such as print, radio and television are still important options for reaching target audiences. I advise my clients to start by determining how much they can afford to spend and stick to that number. This avoids having marketing and advertising costs get out of hand. Next, choose a marketing professional. Interview several firms to get an understanding of the different methods for reaching customers and pick the ones that will work best for your company. Choose a marketing firm that best meets your situation. My favorite question for the marketing pro is, “How will I measure the return on the money I am spending?” The best marketers have great methods for measuring the success of their work. That feedback should be critical to any business owner. I have watched too many companies spend big bucks on ad dollars with no idea as to how effective the campaign really is. Hope this helps!

02/08/2019

If you need help putting together a loan package for your small business, let me know. I can help.
bobmoorenh@comcast.net
603-370-0766

01/09/2019

My practice is based on assisting small and middle market companies with their financial management. I have seen several business owners make similar management mistakes in managing their finances and I would like to share one of the most common errors.
Business owners tend to build capacity before they have a firm grip on the real potential of their sales volume. If sales do not materialize, cash flow becomes tight and I am called to help the owner fix the problem. The company is over burdened with debt or personnel costs that are not supported by the incoming cash flow. The owner now faces distasteful options such as laying off employees or giving up equity to bring in addition capital for the business.
The cash receipts of any organization must at least equal or exceed the out flow of cash otherwise the company will not survive. This would seem obvious, but it is all too easy for an owner to get stars in his or her eyes when they imagine the potential demand for their products or services.
The way to avoid this all too common error is to balance the timing of new capital spending or the hiring of additional employees with the timing of new orders. It is better to give existing employees additional hours, even if it means overtime, before adding new personnel until you know that an increased sales volume is really going to materialize and will be sustainable. I have often had an owner say to me, “But how will we handle the increase in sales?”
My answer is, “Good financial planning.” Equipment and people can be often be added quickly once the sales volume materializes. At times, capital equipment purchases cannot be avoided but before investing in new equipment or hiring additional people I advise my clients to think about stretching the available resources to meet the new demand. Projecting the point at which increased sales will require additional equipment or personnel is important. The projections be will never perfect, but they will provide a roadmap for the timing of investments in equipment and personnel. Doing this will avoid weighing down the organization with debt which it will struggle to pay or h

Address

Chester, NH
03036

Telephone

(603) 370-0766

Website

facebook.com

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