The NOW Massage South Loop

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The NOW Massage South Loop

At The NOW we believe that the power of touch can transform. We support. We massage. We inspire. Plus gift an energy shift with Massage Gift Cards.

The NOW Massage South Loop located on Wabash Avenue offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing. Guests choose from 3 signature massage styles and pair their service with cu

stom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha.

11/07/2025

Wherever this summer takes you, there's always a moment for self-care! Which ritual is calling to you NOW? ✨

29/06/2025

And we just so happened to post this at 11:11 ✨

27/06/2025

Relaxation starts NOW ✨ Let us help you build your customized massage ritual.

25/06/2025

Or in the Journey Room getting an 80-minutes massage ✨

21/06/2025

If this is you.. it's time to book your monthly massage NOW.

17/06/2025

A reminder that just existing is a full-body workout. 💆‍♀️ Book your next massage NOW!

16/06/2025

What's your sun signs self-care ritual? ✨⁠
⁠
Share NOW with your astrology bestie!

13/06/2025

The only weekend plans we want 🫶🏼 ⁠Massage

05/06/2025

Looking for our self-care soulmates ✨️

28/05/2025

By vacation, we mean an 80-minute massage at The NOW as the sound of ocean waves crashing transports us to a beach oasis 🌊✨️

23/05/2025

This is your sign to book a massage for the long weekend NOW!

20/05/2025

Your NEW go-to enhancement is here NOW ✨⁠
⁠
Level up your massage and enjoy the healing benefits of Crystal Hot Stones, NOW available at all boutiques from coast to coast. Add it on to your next massage to boost circulation, promote deeper relaxation and reset your energy.

07/05/2025

Celebrate the season of love NOW.

Receive 15% off jewelry and candles in-boutique from April 18th - May 11th.

Offer valid in boutique only.

23/04/2025

Give the gift of massage this Mother’s Day with an escape to The NOW.

Enjoy $20 with every $100 gift card purchase. Ends 05.11.25.

Purchase here thenowmassage.com/giftcards

05/11/2024

Upgrade Your Massage this Fall.

Add two enhancements to any massage and receive a third on us!
Use code ‘ENHANCEFALL’ NOW through 11.30.24.

Book NOW : thenowmassage.com/south-loop

26/07/2024

Thank you for making us your favorite oasis in the city.

Active members who book a 50 or 80 min massage July 27th - 31st receive a complimentary gift bag with self care products by The NOW.

ALL guests who book July 29th - 31st will be entered to win daily giveaways featuring products from The NOW.

While supplies last. Valid only at The NOW Massage South Loop.

Book NOW.
https://thenowmassage.com/book/?location=south-loop&step=select-location&flow=new

01/05/2024

Give mom the Mother’s Day she deserves.

Receive a $20 promotional card with every $100 Gift Card purchase made NOW through 5.12.24.

Purchase here 👉 https://thenowmassage.com/gift-cards/

26/04/2024

Give mom the gift of calm.

Purchase a gift card for Mom and receive a $20 promotional card for you!

NOW through 05.12.24.

Purchase here 👉 https://thenowmassage.com/gift-cards/

05/02/2024

Give the gift of massage this Valentine’s Day with an escape to The NOW South Loop.

Enjoy $20 with every $100 gift card
purchase. Ends Ends 2.14.24.

Purchase your gift cards here 👉 https://bit.ly/41FxyIn

What’s the next best thing to getting a massage? Treat a friend, coworker or loved one with the gift of massage! Flexible amounts, immediate digital delivery.

10/12/2023

Spread Joy & Massages for All. Enjoy a $20 with every
$100 Gift Card purchase. Ends 12.31.23.

24/11/2023

Our Gift To You.

Get $40 when you purchase a $150 Gift Card
during our Black Friday Event.

Ends 11.27.23

Purchase at our South Loop boutique or online NOW
thenowmassage.com/gift-cards/

25/07/2023

Celebrating 2 Year NOW!

It's been two year since we opened The NOW Massage South Loop & we're so grateful to be your neighborhood oasis for rest and relaxation. Thank you for your loyalty and helping us celebrate 2 year NOW!

10/04/2023

New Enhancement NOW! Gliding Cupping NOW available.

Why Gliding Cupping?
The NOW was designed as an oasis to disconnect from the outside world and reconnect within. Our goal has always been to revolutionize the wellness industry with our highly-curated design and customizable massage menu. We are always looking for new enhancements that will support our guest in self care routines and elevate their massage experience. Introducing Gliding Cupping. We believe in the transformative benefits of Traditional Chineses Medicine and understand that with massage, Gliding Cupping therapy can help treat neck and back pain, release body tension, and relieve stress.

Gliding Cupping Benefits:
- Immune system support
- Clears toxics
- Lymphatic detox
- Boost Metabolism
- Reduce Pain and Tension

Address

Opening Hours

Monday	09:00 - 21:00
Tuesday	09:00 - 21:00
Wednesday	09:00 - 21:00
Thursday	09:00 - 21:00
Friday	09:00 - 21:00
Saturday	09:00 - 21:00
Sunday	10:00 - 20:00

Telephone

+13126670960

Website

https://thenowmassage.com/south-loop/

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RELAX AND UNWIND IN OUR SOUTH LOOP SANCTUARY Chicago get ready, because The NOW is bringing its menu of curated massages, high vibration crystals and nourishing products to the Windy City! Escape the bustle of everyday life and recharge in our calming self-care oasis. Located on Wabash Avenue in the South Loop, with access to iconic destinations like Grant Park, shopping on Michigan Avenue and a collection of lakefront museums. The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic, minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate escape for next level relaxation.